SalamAir Broadens International Booking Reach Through New Amadeus Distribution Deal

The Omani low-cost carrier will make its fares and services accessible to more travel sellers as it develops international sales channels.

KEY TAKEAWAYS

• SalamAir has signed a distribution agreement with Amadeus to extend its reach across international travel-selling channels.
• Travel sellers connected to the Amadeus Travel Platform will gain access to SalamAir fares and services.
• The commercial agreement supports SalamAir’s global sales strategy but does not announce new routes or flight frequencies.
• Steven Allen of SalamAir and Maher Koubaa of Amadeus described the deal as supporting growth in the low-cost airline segment.

SalamAir, the Omani low-cost airline, is widening the channels through which travellers can find and book its flights after signing a distribution agreement with travel technology provider Amadeus. The arrangement is designed to bring the carrier’s fares and services to a broader international audience of travel agencies and other sellers connected to the Amadeus platform.

The agreement, announced by Amadeus on 20 October 2026, forms part of SalamAir’s effort to develop international sales channels as it expands its presence beyond its home market. Rather than announcing additional destinations or flights, the partnership focuses on making existing and future airline offerings easier for intermediaries to access and sell.

New distribution reach for an Omani budget carrier

Travel sellers using the Amadeus Travel Platform are expected to gain access to SalamAir’s fares and services, extending the airline’s visibility in markets where its own direct sales channels may not reach every prospective customer. That matters in particular for travellers arranging complex journeys or booking through an agency rather than directly with an airline.

SalamAir Chief Commercial Officer Steven Allen characterised the deal as a step in the airline’s growth plans, saying that wider distribution would support its international presence, improve access to its products and help the airline offer affordable options to more passenger groups.

Maher Koubaa, Amadeus Executive Vice President Travel Unit and Managing Director EMEA, said the relationship demonstrated how the company’s technology could help low-cost carriers expand and compete across markets.

Connecting SalamAir with more travel sellers

The distribution strategy complements SalamAir’s development as a budget airline linking Oman with destinations in the Middle East, Africa, the Indian subcontinent and other markets. According to the carrier’s official airline profile, it began operations in 2017 and operates a fleet of Airbus A320-family aircraft. Its model gives passengers a choice of fares and optional services.

For the wider travel trade, the practical significance of the agreement lies in access: agencies connected to Amadeus will be able to discover and offer SalamAir products through an established distribution environment. The announcement does not specify a rollout date, new route launches, a financial value or a booking-volume target, so the effect on ticket availability in individual markets remains to be seen.

As airlines balance their own digital storefronts with third-party sales, such partnerships can add exposure without changing the fundamentals of an airline’s flight operation. For SalamAir, the agreement is principally a commercial and technology development intended to make its network more visible to travel sellers worldwide.