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- Sales Teams Are Making 10 Critical LinkedIn Prospecting Mistakes That Could Be Costing Them Clients, Warns MaverrikThursday 22 October, 2026 PLYMOUTH, UK – 22 October 2026 – Businesses investing in LinkedIn for B2B lead generation could be undermining their own sales performance by applying outdated prospecting techniques to social selling, according to LinkedIn training and social selling specialists Maverrik. Drawing on more than a decade of experience working with sales teams, Maverrik has identified ten recurring mistakes that can prevent businesses from turning LinkedIn activity into meaningful sales opportunities. From poorly structured prospecting processes and ineffective messaging to premature adoption of artificial intelligence (AI) and sales automation, the findings highlight why simply increasing activity on LinkedIn does not necessarily translate into a stronger sales pipeline. Dean Seddon, Founder and CEO of Maverrik and a LinkedIn and social selling expert, explains that one of the most significant challenges is the assumption that traditional sales techniques will deliver the same results on social platforms. "Too many sales teams treat LinkedIn like another place to send cold emails. They invest in tools, increase their activity and then wonder why the pipeline isn't growing. The problem is often the process they've put around it." The 10 LinkedIn Prospecting Mistakes Sales Teams Need to Avoid Maverrik has highlighted ten areas where businesses frequently struggle to implement effective social selling strategies: Failing to adapt sales culture: Treating social selling like cold calling or email outreach rather than a relationship-led approach.Lack of leadership support: Introducing LinkedIn prospecting without securing buy-in from sales managers and senior decision-makers.No defined social selling process: Expecting salespeople to generate leads without a structured approach to connecting, engaging and converting prospects.Poor time management: Spending hours browsing LinkedIn without clear prospecting objectives or measurable outcomes.Ineffective lead management: Failing to track and nurture early-stage prospects through tools such as LinkedIn Sales Navigator.Weak LinkedIn profiles: Overlooking the importance of personal profiles in establishing credibility and communicating value to potential clients.Connecting with prospects too late: Waiting until a sales opportunity arises rather than building relevant professional networks in advance.Poor sales and marketing integration: Missing opportunities to coordinate content, LinkedIn events and prospect engagement across both departments.Introducing AI and automation prematurely: Automating LinkedIn outreach before establishing which prospecting activities generate meaningful results.Using ineffective LinkedIn messaging: Replicating traditional cold email sequences rather than adapting communications to the conversational nature of LinkedIn. According to Maverrik, one of the most common causes of underperforming LinkedIn prospecting programmes is the failure to recognise that social selling requires different behaviours from traditional outbound sales. While cold calling and email campaigns often prioritise immediate responses, successful social selling depends on developing familiarity, establishing relevance and building trust before introducing a sales conversation. Businesses that apply aggressive outreach techniques too early risk losing prospects who may otherwise have been receptive to a more considered approach. Maverrik recommends that organisations introduce a clearly defined social selling process, supported by leadership, practical training and measurable prospecting activities. Rather than focusing exclusively on the number of connection requests or messages sent, sales teams should evaluate whether their activity is progressing relevant prospects towards meaningful business conversations. AI and LinkedIn Automation Are Not a Substitute for Sales Strategy The growing adoption of AI-powered sales tools presents another challenge for businesses attempting to scale their LinkedIn lead generation activities. Although automation can improve efficiency, Maverrik warns that implementing these technologies before establishing an effective sales process can amplify existing problems. "AI can make a good social selling process more efficient, but it won't fix a poor one," explains Dean. "If you automate the wrong message or the wrong approach, you're simply scaling something that wasn't working in the first place. Sales teams need to understand how to generate conversations manually before looking at what technology can automate." Maverrik advises businesses to establish successful manual prospecting methods before introducing AI tools, automated messaging or additional sales technology. A More Strategic Approach to LinkedIn Lead Generation For organisations seeking to improve their B2B sales performance, Maverrik recommends greater alignment between sales and marketing teams, improved LinkedIn profile optimisation and more structured use of LinkedIn Sales Navigator. Creating relevant content, organising LinkedIn events and developing relationships with potential buyers before an immediate sales requirement arises can all contribute to a more effective prospecting strategy. Businesses should also ensure that salespeople understand how to move prospects through the different stages of social selling, from the initial connection and engagement through to a qualified conversation and potential sale. The central message, according to Maverrik, is that successful LinkedIn lead generation requires more than increased activity. It requires a repeatable process supported by the right training, leadership and tools. The full article, 10 Big Social Selling Mistakes Sales Teams Make, is available at: https://maverrik.io/blog/10-big-social-selling-mistakes-sales-teams-make-linkedin-prospecting/The article is also featured in Maverrik's Social Selling That Works podcast, hosted by Dean Seddon About Dean Seddon Dean Seddon is the Founder and CEO of Maverrik, specialising in LinkedIn training, social selling and B2B sales development. With more than 15 years of experience as a trainer and coach, Dean has worked with organisations including Citi, KPMG, Mastercard and The Law Society, helping businesses develop more effective social selling strategies. About Maverrik Maverrik is a LinkedIn training and social selling consultancy specialising in LinkedIn prospecting, LinkedIn Sales Navigator, B2B lead generation and sales outreach. Through training, coaching, consulting and corporate programmes, Maverrik helps sales professionals, marketing teams and business leaders develop the skills and strategies needed to build stronger pipelines and generate new business. Maverrik's clients have generated more than £252 million in new business using its methods.
- Ministry of Interior of the United Arab EmiratesUAE leads landmark global operation with 30 countries and leading technology companies against AI-powered fraud networksOperation Confrontation Ghost brings together INTERPOL, Meta, TikTok, Mastercard, Huawei, and other partners together in a united front against cross-border scam networks and sextortion. — Under the leadership of the United Arab Emirates Ministry of...
- Featured Launches Find Bookstores for Authors Planning Book Signings and Book ToursScottsdale, AZ Thursday Oct 22, 2026 @ 6:02 AM Mountain — Featured, the AI co-pilot for PR, today launched Find Bookstores, a search of 1,093 independent U.S. bookstores built for authors and book publicists planning signings and book tours. Users name a place or a genre in Featured's chat and get the stores that host author events, with a link to each store's website or events page and, where the store publishes one, its email. Type a request such as "Bookstores in Texas that host author signings" or "Mystery bookstores in California" and Featured returns the matching stores. Each result shows the store's name and location, a short description of its programming, a link to its website or events page, and an email address when the store publishes one. Users can then ask Featured to draft the pitch in the same chat. Find Bookstores is available on every Featured plan, including Free. Book publicists can plan the rest of the tour in the same place: Featured answers requests for bookstores and speaking opportunities in the same chat, and Find Podcasts covers the interviews around each stop. Independent bookstores are growing. The American Booksellers Association's 2025 annual report counted 605 new bookstore businesses opened in 2025, including 399 storefronts, against 65 closures, with openings up 87% from 2024. ABA membership reached 3,417 members operating 3,783 locations, nearly double the 1,775 members the association counted in 2016 and, according to the Associated Press, the highest since the late 1990s. For an author, each of those stores is a room and a crowd that chose to come. “When my book came out, I pitched Changing Hands in Tempe for a talk and signing,” said Brett Farmiloe, Founder and CEO of Featured. “What made it tough is that as a first-time author, I had no idea what I was doing when it came down to promoting my book. Featured simplifies that path, and connects authors with the stores that host events and can move product.” Of the 1,093 stores in Featured's database, 59.9% link to a public events or calendar page and 37.6% publish an email address for the store. The stores span all 50 states and the District of Columbia across 796 cities, and 36.6% describe author events, readings or signings in their own words. Find Bookstores runs inside the same Featured chat users already use to find Substack publications and TV stations. It is live now at featured.com. Free to start. No credit card. About Featured Featured is the AI co-pilot for PR, a platform that helps PR professionals and subject-matter experts land media placements, build brand authority, and grow AI visibility. The company owns and operates HARO (Help a Reporter Out) and Connectively as standalone products within its portfolio. Learn more at featured.com. Press Inquiries Brett Farmiloe Email Contact https://featured.com Terkel, Inc. (dba Featured) 7014 E Camelback Rd, Suite B100A Scottsdale, AZ
- KalepaKalepa Appoints Garrett Schlesinger as CTO After 12 Years Helping Build Affirm from Seed Round Startup to Public CompanyGarrett Schlesinger joins Kalepa's leadership team after a year of tripled revenue and expansion into new products and geographies NEW YORK, October 22, 2026--Kalepa , the leader in Professional Grade AI for insurance, today announced the appointment of Garrett Schlesinger as Chief Technology Officer
- American Express®American Express and Airbnb Launch Exclusive Partnership, Bringing Over 1 Million Listings to American Express Travel®Companies: American ExpressAirbnbAmerican Express and Airbnb Launch Exclusive Partnership Eligible Card Members can earn Membership Rewards ® points when booking with Airbnb through Amex Travel online with additional benefits available for U.S. Consumer and Business Platinum Card ® Members for eligible Airbnb Luxe bookings NEW YORK & SAN FRANCISCO, Octob
- AirbnbIntroducing a new way to book stays and unlock benefits through American Express TravelCompanies: AirbnbAmerican ExpressThe Airbnb–American Express exclusive partnership brings 1M+ homes to American Express Travel, up to 5X Membership Rewards® points for eligible US Card Members, and additional benefits for Platinum Card Members.
- EDGE MarketsEDGE Markets on Track to Process $2 Billion This NFL Season as Fans Embrace 24/7 TradingAs football fans trade around the clock, demand is surging for a payment card and infrastructure that moves money in real time — EDGE Markets, a financial services company purpose-built for prediction markets, gaming, and crypto, today announced it...
- Nexconn Launches Free Chat Plan for Up to 10,000 MAU With Full Pro Features and Additional Cloud DiscountsProduction-grade in-app messaging with no credit card required to start, plus an optional Cloud Bonus offering your choice of either 15% off AWS or 30% off Alibaba Cloud SINGAPORE, SG / October 22, 2026 / Nexconn , a global cloud communications platform, announced the launch of its production-ready Free Chat Plan. Under the new initiative, developers and startups can deploy enterprise-grade chat inf
- SuperTech WM drives technology-led professional services innovation and commercial opportunity across the West MidlandsWest Midlands FinTech, PropTech and LawTech has grown from 32 to 180 firms since 2020, with £1m+ private sector co-investment leveraged through SuperTech BIRMINGHAM, UNITED KINGDOM, October 22, 2026 / EINPresswire.com / -- Five years of focused activity to accelerate technology-led innovation in professional services is delivering tangible commercial and economic impact across the West Midlands, according to SuperTec
- Genovation to Showcase K–12 School Cafeteria POS Keypads at the CSNA Annual ConferenceExplore student PIN pads, integrated barcode and QR code scanners, RFID options, and flexible connectivity solutions for K–12 school lunch point-of-sale systems at Booth #112.
- What Arthur Miller's AI-SDLC Maturity Model Means for Companies Making the Shift to Spec-Driven DevelopmentSCOTTSDALE, AZ / October 22, 2026 / Every enterprise is somewhere on the road to AI-driven software delivery, whether it has chosen a position or not. Arthur Miller's contribution is a map of the road itself. Miller is the enterprise architect behind Zelle and Real-Time Payments infrastructure, the found
- AbbVieAbbVie Named Official Pharmaceutical Partner of the McLaren Mastercard Formula 1 Team, Launches AbbVie Race to Innovate to Support Immunology CommunityCompanies: AbbVieMastercardMulti-year, purpose-driven campaign connects McLaren's on-track performance with support for global patient advocacy organizations serving people...