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Warner Bros. Pictures Animation and Amazon Ads Invite Audiences to Play Inside the World of The Cat in the Hat Ahead of Film's Premiere

Business Wire

"Open to Fun" campaign for Dr. Seuss's The Cat in the Hat includes an interactive mini game and two Alexa experiences, all voiced by the film's star, Bill Hader

SEATTLE, October 26, 2026--Warner Bros. Pictures Animation and Amazon Ads have teamed up to launch "Open to Fun" - an immersive, multi-channel campaign to celebrate the theatrical release of the new full-length animated feature, The Cat in the Hat, arriving in theaters November 6. Developed by Brand Innovation Lab, the creative team within Amazon Ads, the activation brings Dr. Seuss's iconic character off the page and into the daily lives of millions of customers through a dedicated Amazon Brand Store Page, custom Alexa experiences, placements spanning Prime Video, IMDb, Twitch, and Alexa - and an original interactive mini game. The mini game lets customers tilt their mobile device to catch the mischievous Things in a fast-paced challenge featuring in-game voice lines from Hader himself.

The Cat's New Playground

The campaign's custom Brand Store Page on Amazon, running through November 8, serves as the central hub, featuring exclusive film content, trailers, and a direct path to purchase tickets on both desktop and mobile.

The page also features an original interactive mini game in which customers tilt their mobile device to catch the Things before time runs out. Built by Brand Innovation Lab using animations provided directly by Warner Bros. Pictures, the experience includes a "How to Play" overlay, a three-second countdown, and a 10-second warning as the clock winds down. Successfully catching a Thing triggers a glowing box animation and a satisfying score pulse; missing one triggers a brief visual cue that keeps the tone fun and playful.

At the end of each round, players see a results screen with the option to share their score or play again - creating a loop of engagement and social amplification. The game is accessible via QR code on desktop.

The in-game voice lines are performed by Hader, bringing the Cat's irreverent personality directly into the gameplay.

Bill Hader Voices Two Alexa Experiences

Two Alexa Branded Moments invite customers to interact with the Cat through their smart speakers and screens:

  • "Cat-ffirmations" - A daily affirmation delivered with the Cat's signature maniacal positivity, designed to start the day with equal parts inspiration and chaos.

  • "Cat in the Hat Jokes" - A playful exchange where users hear a joke from the Cat that's fun, punchy, and a little unpredictable.

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