Taiwan Brings Repeat-Visitor Rewards and a 2027 Lantern Festival Preview to WTM London

At the 3–5 November trade show, Taiwan will outline traveller prize draws, regional group incentives and delegate travel benefits while spotlighting Miaoli’s 2027 festival.

KEY TAKEAWAYS

• Taiwan will showcase repeat-visitor travel prizes, corporate group subsidies and business-event delegate benefits at WTM London on 3–5 November 2026.
• Eligible independent return visitors can enter weekly draws for NT$5,000 in spending credit, with NT$3,000 for one qualifying accompanying traveller; advance registration and other restrictions apply.
• Eligible incentive groups can access additional regional accommodation support, while qualifying MICE delegates can apply for guided tours and a Taiwan PASS high-speed rail benefit.
• The 2027 Taiwan Lantern Festival in Miaoli is scheduled for 20 February–7 March and will be previewed at Taiwan Pavilion N8-232.

Taiwan is bringing a tourism strategy built around return visits, longer itineraries and regional exploration to World Travel Market London 2026. Alongside a preview of next year’s Taiwan Lantern Festival, the destination is highlighting financial incentives for returning independent visitors, additional support for overseas incentive groups and travel benefits designed to persuade international conference delegates to see more of the island.

The Taiwan Tourism Administration (TTA) will present the initiatives at ExCeL London from 3 to 5 November under its “TAIWAN – Waves of Wonder” destination brand. For travel sellers and event organisers, the offers create different routes to building a Taiwan itinerary: a possible spending credit for an individual visitor, accommodation-linked support for an eligible company group, or rail travel and guided sightseeing for qualified business-event attendees.

A prize draw gives repeat visitors another reason to travel

The administration’s Return to Taiwan, Double Your Luck campaign is aimed at independent international visitors who have entered Taiwan at least once since 1 January 2023. Qualifying travellers can register for weekly Wednesday prize draws offering NT$5,000 in spending credit; one eligible accompanying friend or relative who has not visited Taiwan during the qualifying period can be included for a further NT$3,000. These are potential prizes rather than automatic payments to every visitor.

The offer applies to arrivals from 10 October 2026 to 31 March 2027, or until the available budget is exhausted. According to the published campaign rules, entrants must register seven to 90 days before arrival, travel on a non-Taiwan passport, stay between three and 90 days and avoid overlapping travel-agency group subsidy programmes. Winners must also follow the post-arrival verification and redemption procedures. For advisers and returning travellers, the advance-registration requirement makes this a benefit to assess while planning, not an on-arrival discount to assume will be available.

Regional stays and business events get separate support

Taiwan is using a different incentive for overseas organisations arranging employee reward trips. Eligible international incentive groups staying at licensed properties in designated central, southern and eastern destinations, or on offshore islands, may receive an additional NT$1,000 per person per night, up to NT$4,000 per person. The scheme is subject to programme rules and supplements existing group-support arrangements. Reporting by Focus Taiwan, the Central News Agency’s English-language service, specifies advance applications for the company-group subsidy.

A third initiative addresses Taiwan’s conference and exhibition market. International delegates attending qualifying events between 1 September 2026 and 31 March 2027 can apply for a complimentary half-day or full-day Taiwan Tour Bus experience and a Taiwan PASS (THSR Edition). The pass includes three consecutive days of Taiwan High Speed Rail travel and selected local public-transport and tourist-shuttle benefits. The official MICE programme requires registration at least seven business days before the planned arrival and verification of eligibility.

These measures serve different travel segments, but share a practical objective: making it easier for visitors to add stops beyond their initial destination. For regional hotels, transport providers and local tour operators, the importance lies in whether the programmes translate into bookings and visitor spending outside the most familiar gateways.

Miaoli’s lantern festival offers a 2027 cultural focal point

The pavilion will also preview the 2027 Taiwan Lantern Festival, scheduled for 20 February to 7 March 2027 in Miaoli County. After hosting the national event in 2011, Miaoli is preparing a return built around its Hakka heritage, mountain-and-coastal landscapes and the meeting of traditional lantern craftsmanship with contemporary creative technology.

Miaoli’s tourism authorities describe the coming edition through the theme “Between Mountains and Sea: Radiant Miaoli, a City of Slow Living”. That regional identity gives international operators a cultural attraction around which to build a February or March itinerary and a reason to combine the festival with food, heritage and nature experiences elsewhere in the county.

The lantern festival is a particularly relevant part of Taiwan’s message to the London travel trade: it pairs a fixed-date visitor attraction with the administration’s longer-stay and regional-discovery ambitions. Details of individual festival installations and performances remain matters for organisers to confirm as preparations advance.

Trade meetings, Taiwanese cuisine and a London showcase

At WTM London, Taiwan’s pavilion will be at stand N8-232. The programme described by TTA includes Taiwanese food, cultural performances, meetings with local tourism representatives and information on the 2027 travel calendar. A Taiwan Happy Hour is planned for Tuesday 3 November, 15:00–16:00.

Linda Lin, Director of the Taiwan Tourism Administration London Office, said Taiwan has more to offer than the destinations international visitors already know, citing its night markets, heritage and landscapes. She described the exhibition as an opportunity to reconnect with trade partners and encourage travellers to discover more varied experiences across the island.

The “Waves of Wonder” brand, introduced in 2024, brings those strands together across independent holidays, rail journeys, cycling, food and cultural travel. With the visitor incentives already under way and the Miaoli festival on the 2027 calendar, the London presentation gives overseas travel businesses specific products and dates to consider rather than only an invitation to visit. Further destination information is available from the Taiwan Tourism Administration.