Better 2.0 Publishes Weekly Report Card, Week 2: Sales Efficiency and Cost Cutting
Actions to date expected to deliver $22.56 million in annualized savings toward the approximately $64.2 million target
NEW YORK, October 20, 2026--Better Home & Finance Holding Company (NASDAQ: BETR) today released Week 2 of its Better 2.0 Weekly Report Card, a public record of the company's turnaround published every Tuesday.
Since October 13, Better has taken additional actions expected to generate $9.36 million in annualized savings. Combined with the ~$13.2 million in annualized reductions initiated in the first week, Better expects these actions to deliver $22.56 million in annualized savings as it works toward a target of approximately $64.2 million once all initiatives are fully implemented.
"Every week, Better gets leaner and faster. In two weeks we've set in motion actions we expect to deliver $22.56 million in annualized expense reductions, and we expect to capture the rest of our target as we keep executing. The market hasn't caught up to what we're building. We intend to keep proving it, one week at a time," said Vishal Garg at Better.
| Priority | Progress since October 13 | Next milestone |
| Marketing and sales efficiency | Monitor savings expected from $13.2M in annualized reductions | Continue to track and optimize |
| AI sales workflows | $250k of actions complete within two weeks; additional $750k monthly in works | Actions expected to deliver $3M annualized; progressing toward $12M annualized goal |
| Corporate cost reductions | $2.25M in reductions within three weeks, $27M annualized | Actions expected to deliver $3M annualized initiated; progressing toward $27M annualized goal |
| Professional services | $1M in reductions within four weeks | Actions expected to deliver $3.36M annualized initiated; progressing toward $12M annualized goal |
| Tinman and HELOC expansion | Finalize revised launch milestones (four of five large fintech partners viable). 33 Mortgage brokers signed onto wholesale platform. Prior broker portal strategy pivoted to API driven pricing and eligibility launching in November driving demand from broker community. | Executing on launch one partner, legal agreement in negotiation. Making progress with three other partners. 10+ brokers driving volume and remainder being worked with to make Better Wholesale first choice |
| Share repurchase program | 837,718 shares, representing 4.4% of the total shares outstanding, and 6.2% of the Class A shares, were repurchased by Better in the last week as of Monday, October 19. | Continue share repurchases in conjunction with cost savings being realized |