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- SalesforceTottenham Hotspur Launches Ask Spurs on AgentforceCompanies: SalesforceClub unifies over 4.6 million fan accounts across 10+ systems, with new AI agent Ask Spurs achieving an 86% engagement rate. Agentic transformation spans football, stadium events and commercial operations, while supporting community programmes to improve digital skills and career pathways for local young people. LONDON, UK — 15 OCTOBER 2026 — Salesforce (NYSE: CRM), […]
- SalesforceFrom Radar to Reasoning: Why Enterprise AI Finally Watches Your Business in Real TimeCompanies: SalesforceIn 1935, the British Air Ministry asked physicist Robert Watson-Watt for a death ray capable of downing enemy aircraft. He couldn’t build one, but his team developed something arguably more valuable. Within weeks, their radar was able to detect a bomber 8 miles out. Radar was a conceptual coup as much as a technical one. […]
- SalesforceWhy Salesforce Lets You Pick the Right AI Model for the JobCompanies: SalesforceSalesforce Chief Data Officer Michael Andrew explains how purpose-built models like Koa and multiplayer AI in Slack fit together.
- SalesforceSalesforce Signs Definitive Agreement to Acquire LoopsCompanies: SalesforceSalesforce, the #1 AI CRM, today announced it has signed a definitive agreement to acquire Loops, an AI-powered analytics platform that continuously monitors business performance, explains why key metrics change, and surfaces opportunities to improve by leveraging machine learning models. Tableau is helping customers move from the data driven enterprise to the agentic analytics enterprise. […]
- SalesforceYour Customer’s Personal Agent Is Knocking. Is Your Business Ready to Answer?Companies: SalesforceWith the advent of personal AI agents, every business is grappling with the same question: Let them in or block them at the front door?
- SalesforceMarc Benioff on the AI boom, SaaSpocalypse, and future of SlackCompanies: SalesforceFor my first sit-down with Salesforce CEO Marc Benioff , I had to know one thing: is the framemogging intentional? He tells me it’s not, but he also seems to enjoy the memes he creates every year from Dreamforce, the multi-day Salesforce bonanza that takes over San Francisco each September. At this year’s conference, he took over social media by towering beside Sam Altman , Dario Amodei , and Jensen Huang onstage. Of
- SalesforceFrom Autonomy to Accountability: How to Think About Trust in the Multi-Agent FutureCompanies: SalesforceThe transition from isolated large language models (LLMs) to interoperable multi-agent systems promises a revolutionary leap in productivity. It will allow autonomous AI to negotiate, trade, and collaborate across company lines. Agents from third-party vendors and partners can access data and execute tasks across your platform, a fluidity that’s a fundamental engine of strategic growth. […]
- SalesforceTrustworthy, Explainable, and Accountable: How to Give AI Autonomy Without Letting It Run WildCompanies: SalesforceSalesforce Principal Architect of Ethical AI Practice Kathy Baxter explains how pairing a probabilistic model with deterministic logic gives agents the ability to take action — without giving up the guardrails.
- SalesforceSalesforce’s Agentic CX Vision: 8 Dreamforce Announcements CX Leaders Need to Act OnCompanies: SalesforceStanding in the Dreamforce keynote audience, the scale of Salesforce’s ambition was hard to miss. The company is not pitching a better chatbot or another layer of AI features for customer service. It is pitching a governed digital workforce: AI agents that understand customer context, take approved action across business systems, and recognize when the work needs to move to a human. For CX leaders, that is an appeali
- SalesforceMultiplayer AI: The Shift from Smarter Individuals to a Smarter CompanyCompanies: SalesforceWork is a team sport. We can get good results working alone, but when a team gets in a room and focuses on the same problem at the same time, something changes. It can be a real power-up. Slack has fueled that kind of collaboration for a decade. Today, Slack is evolving into what we […]
- SalesforceGetting to ROI: How Brands Turn Cost Centers into Revenue Engines with AICompanies: SalesforceKey Takeaways Salesforce customers across industries recently described their agentic rollouts, sharing what worked, what surprised them, and what they’d tell others just getting started on their own AI journeys. A clear pattern emerged. Customers seeing real results don’t just deploy. They listen to their users, define success, and build the guardrails to sustain it. […]
- SalesforceSalesforce has built the TSA a new AI agent to make travelling less awful for everyoneCompanies: Salesforce(Image credit: Shutterstock) Salesforce has revealed Ace, a new AI agent for the TSA Ace should take the pressure of answering basic questions off human agents Ace has already resolved 96% of basic inquiries so far Salesforce has built the Transportation Security Administration (TSA) a new AI agent to try and help streamline travel for passengers everywhere. Ace, a new AI agent built with Salesforce's Public Sector S