SIXT ONE Surpasses 1 Million U.S. Members in Just 10 Months, Signaling Growing Demand for a More Premium Car Rental Experience

SIXT celebrates milestone with limited-time 2X points offer for members

FORT LAUDERDALE, Fla., August 17, 2026--Travelers are increasingly expecting more from car rental than simply getting from Point A to Point B. From a seamless digital experience to personalized recognition and meaningful loyalty rewards, consumers are bringing the expectations they have developed with airlines, hotels and other travel brands to the rental car industry.

SIXT is seeing that shift firsthand.

Just 10 months after launching in the U.S. – ahead of projections – the company's SIXT ONE rewards program has surpassed 1 million U.S. members, signaling strong consumer interest in a more premium, rewarding approach to car rental.

As one of the world's leading premium mobility providers, with a presence in more than 100 countries, SIXT has a unique vantage point on this shift. Across its markets, the company is seeing travelers move away from choosing a rental car company on price alone – and toward companies that deliver on quality, service and recognition.

Tom Kennedy, President, SIXT North America: "Reaching 1 million SIXT ONE members in just 10 months is about much more than the number. It tells us that travelers are looking for more from their rental experience. They want to be recognized, rewarded and given the kind of seamless, premium experience they have come to expect from the rest of their travel journey. SIXT ONE was built around those expectations, and the response from U.S. travelers has been extraordinary."

SIXT ONE members have embraced the program's combination of member-exclusive rates, rewards points, status benefits, vehicle upgrades and digital convenience, giving travelers more reasons to choose SIXT again and again.

Celebrate 1 Million with Double the Rewards

To celebrate reaching 1 million U.S. members, SIXT is giving its loyalty community even more reason to get behind the wheel.

For a limited time, SIXT ONE members will earn 2X SIXT ONE Status Points on qualifying rentals booked for pick-up and return between Aug. 17 and Aug. 31, 2026, subject to applicable terms and conditions. Status Points advance members up SIXT ONE tiers, unlocking benefits like higher member discounts, member-only offers, the ability to skip the counter, accelerated points earning and complimentary upgrades.

The limited-time offer gives existing members a faster path to their next SIXT ONE tier while inviting travelers who have not yet joined SIXT ONE to become part of the growing community.