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Real Introduces Leo Pro, the Next Generation of its AI Platform to Help Agents Handle Day-to-Day Work and Grow Their Businesses

Business Wire

Real also launches Referral Central, a new tool for managing agent-to-agent referrals across its network

MIAMI, October 20, 2026--The Real Brokerage Inc., a leading technology-enabled real estate platform redefining the industry through innovation and agent culture, today unveiled Leo Pro, the next generation of its artificial intelligence technology. Real also introduced Referral Central, bringing trusted agent-to-agent referrals directly into reZEN, the company's proprietary operating system. The announcements were made at RISE, Real's annual agent conference in Las Vegas.

The launches deliver on Real's vision for a technology suite that gives agents greater leverage by taking on repetitive work while keeping agents at the center of client relationships and business decisions.

"Technology should make agents more capable, not less important," said Tamir Poleg, Chairman and Chief Executive Officer of Real REMAX Group. "The future we're building for our agents and the industry is one where technology takes more of the operational burden off agents' shoulders, giving them more freedom to focus on the clients, relationships and decisions that drive their businesses."

The cornerstone of that vision is Leo Pro, Real's AI platform designed to work across the systems agents already use. It also extends that experience to clients, providing intelligent, real-time assistance throughout the homebuying journey while keeping agents informed and involved.

Leo Pro: AI That Runs the Business with Agents
Leo Pro helps agents run their businesses, handling tasks across transactions, CRM, listings and marketing, all within reZEN. Rather than requiring agents to choose AI models, select tools or write prompts, Leo Pro determines the right capabilities for each task and coordinates the work behind the scenes.

Agents can ask Leo Pro to turn property photos into cinematic video tours, create engaging social media content to promote listings and develop marketing materials tailored to their business. Connected to an agent's CRM, Leo Pro also can identify which contacts are most likely to move, re-engage cold leads and follow up with prospects based on the agent's preferences. From booking showings and sharing properties that match saved searches to preparing listing presentations and automating tasks throughout a transaction, Leo Pro helps agents turn more opportunities into business while keeping them in control of client relationships and key decisions. Leo Pro continues working while an agent is with clients or away from the office, and checks with the agent for approval before important actions are taken.

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