Murphy USA Debuts Automated Retail Technologies Foodservice Platform Featuring White Castle
"Robotic Restaurant in a Box" brings iconic branded hot food to convenience retail while leveraging Murphy USA's operational strengths
EL DORADO, Ark., August 20, 2026--Murphy USA (NYSE: MUSA) today announced an initial rollout of an emerging autonomous foodservice platform in select larger-format stores, providing customers another convenient way to access hot, branded food during their everyday stop.
The platform, developed by Automated Retail Technologies (ART), will launch featuring White Castle, America's first fast-food hamburger chain. The initiative is grounded in customer insights that continue to highlight demand for convenient, high-quality food options that fit busy schedules, quick trips and on-the-go occasions.
The new offer is designed to meet customers where they already are, whether fueling up, grabbing a drink, or picking up items for the day, while allowing Murphy USA to evaluate how autonomous foodservice can enhance the customer experience within its existing operating model and store footprint.
Building on Murphy USA's Core Strengths
Murphy USA has built its business by delivering value, convenience and operational excellence through a disciplined, low-cost operating model.
The autonomous foodservice platform complements that model by introducing hot, branded food without the space, labor, infrastructure and complexity associated with a traditional restaurant or full commercial kitchen.
"We're continually evaluating opportunities that create additional value for our customers while building on the strengths that have made Murphy USA successful," said Scott Woodward, Murphy USA Senior Vice President and Chief Merchandising Officer. "This relationship allows us to introduce a new convenience offering informed by customer insights, while maintaining the operational discipline and focus on everyday value. We're encouraged by the opportunity to drive incremental inside sales, traffic and basket growth."
White Castle Selected as Launch Brand
White Castle will serve as the launch partner for the autonomous platform, bringing one of America's most iconic restaurant and CPG brands to Murphy USA customers in a new and highly convenient format.
"At White Castle, we've spent more than a century finding innovative ways to bring our Crave to customers wherever they are," said Audra Mazzeo, White Castle Vice President of Retail Sales. "This partnership creates a unique opportunity to meet customers during their everyday routines and deliver the White Castle experience in a way that is convenient, fast, and incredibly tasty."