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Mercedes-Benz USA Reports Quarterly Passenger Car Sales Growth of 4%

Business Wire

  • Mercedes-Benz USA retailed 76,200 passenger cars in Q3 2026, representing a 4% increase over Q3 2025.

  • Third-quarter retail sales totaled 85,800 units (+3%), comprised of 76,200 passenger cars and 9,600 vans.

  • The Core segment delivered double-digit quarterly growth (+12%) and year-to-date gains (+5%), underpinned by outstanding demand for Mercedes-Benz SUVs.

  • Top-End vehicle sales remained strong, led by 47% S-Class growth and high demand across the Mercedes-Maybach model range.

ATLANTA, October 16, 2026--Mercedes-Benz USA (MBUSA) today reported third-quarter passenger car sales of 76,200 vehicles, which represents a 4% increase for passenger car sales over Q3 2025. With 9,600 vans delivered throughout Q3, overall MBUSA retail sales for the quarter were up 3% with 85,800 units sold.

The quarterly growth and strong momentum was fueled by sustained demand across the Mercedes-Benz SUV lineup, the Core vehicle portfolio, and the Top-End vehicle range. The Alabama-built GLE delivered double-digit year-to-date growth, while the GLC remained one of the brand's highest-volume models with positive year-to-date gains. The E-Class and S-Class also delivered exceptional quarterly gains of 39% and 47%, respectively.

"Together with our fantastic dealer partners, we delivered positive growth and outperformed a challenging automotive market. Our gains reflect the strong appeal of our broad and versatile family of SUVs, the continued strength of our top-end vehicle range and the enduring power of the Mercedes-Benz brand. With a robust pipeline of new, highly compelling products arriving at U.S. dealerships including the new GLE and GLS SUVs and the new S-Class, we will further strengthen our U.S. vehicle portfolio to build on this momentum."

Adam Chamberlain, President and CEO of Mercedes-Benz USA

Top-End:
Demand for the Mercedes-Benz Top-End vehicle portfolio remained strong in the third quarter, led by continued momentum from the S-Class which reported 47% growth in Q3. Mercedes-Maybach sales increased 21% year-to-date, highlighting continued customer desire for the brand's most exclusive models. The successful launch of the highly anticipated new S-Class Sedan marks the next chapter in its long history, reinforcing its position as the flagship luxury sedan setting the benchmark in the industry.

Core:
The Core segment remained strong, delivering growth both in the quarter (+12%) and year-to-date (+5%). The GLC and GLE remained key pillars of the Mercedes-Benz portfolio in the third quarter. The GLE, proudly built in Tuscaloosa, Alabama, delivered double-digit year-to-date growth, underscoring the unwavering customer demand for premium SUVs in the U.S. market.

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