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Grafana Labs Opens the Grafana Marketplace, Making Grafana Easier to Extend

Business Wire

Commercial plugins built and maintained by verified partners are now generally available in the Grafana catalog with one-click trials and monthly subscriptions for Grafana Cloud users

SAN FRANCISCO, October 20, 2026--Grafana Labs, the company behind the open agentic observability cloud, today announced the general availability of the Grafana Marketplace at ObservabilityCON 2026, opening the Grafana plugin catalog to commercial plugins built, sold, and maintained by verified partners. For the first time, developers can earn revenue from the extensions they build for Grafana — a change that is already increasing both the number of production-ready connectors reaching the catalog and the speed at which they arrive.

Grafana began as an open source project built on a 'single pane of glass' premise. That became Grafana Labs' "big tent" philosophy: work with the tools teams already have, rather than replace them. The plugin catalog has been an essential part of the big tent approach, with more than 300 data sources, panels, and apps contributed by Grafana Labs, third-party ISV partners, and the open source community.

Building and maintaining a production-grade plugin is sustained work, and until now there was no way to fund it commercially. The Marketplace establishes that model: developers get a direct way to fund the work, which means more plugins reaching the catalog, and better-supported ones once they're there.

The Marketplace is an addition to the Grafana plugins ecosystem, not a replacement for any part of it. Grafana Labs continues to invest in the plugin tooling, documentation, and review processes that support it. Developers who prefer to publish their work at no cost are unaffected. The Marketplace is simply an additional route for those who want to commercialize a plugin and take on the support and maintenance that comes with it.

"We want customers to have more choice in how they monitor their most critical infrastructure and extend Grafana to fit their unique use cases, while giving developers new ways to build for and reach the Grafana ecosystem," said Ash Mazhari, VP of Corporate Development, Grafana Labs. "The Grafana Marketplace brings those two sides together, making it easier for customers to find solutions built for their specific needs and for developers to bring purpose-built capabilities directly to the teams looking for them. It's another way we're expanding what's possible with Grafana and making the platform even more extensible."

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