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Explore new ways to drive your best ROI with the first Google Marketing Platform Drop.

Alphabet Inc.

Google Marketing Platform Drops, a new monthly series, delivers our latest news to help you get your best ROI across the full customer journey. We’ll cover everything from building awareness via Vertical Video Unification and driving performance with Search Ads 360 to taking customers from CTV to the checkout cart.

Check out the first updates.

  • Industry leadership: Gartner® recognized Google as a Leader in the Gartner Magic Quadrant™ for Advertising Platforms for Google Marketing Platform and ranked Google #1 across all Use Cases (Full Funnel, Awareness, and Performance).
  • Inventory upgrades on Display & Video 360: Curated by Gemini models, Marketplace now offers personalized media bundles with single-click activation for live sports and tentpole events. We've also brought LinkedIn CTV Ads programmatic inventory into DV360 for unified buying, planning, and measurement.
  • New Search Ads 360 Home experience: To accelerate performance in real time, this customizable view uses Gemini models to consolidate insights, generate smart suggestions, and streamline execution.

Discover more below.

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