EoS Fitness and HYROX Join Forces to Launch New Era of Race-Ready Training

First-of-its-kind partnership: EoS becomes the first gym chain globally to offer HYROX Training+ content through its member app, while launching immersive HYROX training at select gyms nationwide

DALLAS, August 20, 2026--Two fitness powerhouses are teaming up to make HYROX training more accessible than ever before. EoS Fitness, the High Value. Low Price.® (HVLP) gym chain, and HYROX, the global fitness racing series, will launch a new race-ready training experience this fall, making EoS the first gym chain globally with this robust HYROX offering, bringing together in-gym HYROX Training with official HYROX Training Zones and exclusive HYROX Training+ content through its member app.

"HYROX has ignited a global movement around strength, endurance and the drive to push beyond what you thought possible," said Shilpi Sullivan, chief marketing officer at EoS Fitness. "We are incredibly proud to partner with HYROX to bring that energy to EoS members in a way that is bold, accessible and built for every fitness level. At EoS, when we commit to something, we go all in, and this partnership is no exception. Together, we're delivering expert programming, immersive training experiences and guidance from HYROX elite athletes to help members train smarter, build confidence and gain a real edge on race day."

The phased rollout will begin at EoS Fitness in Chandler, Arizona, and San Diego, California, before expanding to additional gyms nationwide. As part of the partnership, EoS plans to introduce HYROX training at 25 locations across the country, creating more opportunities for members to train for one of the world's fastest-growing fitness races and embrace the energy of HYROX firsthand. EoS is going all-in on HYROX, underscoring the scale of its commitment by serving as the title sponsor of the 2027 HYROX San Diego race and helping fuel the sport's continued growth across the U.S. As part of that commitment, the EoS San Diego Sports Arena location will become a HYROX Training Club (HTCx), establishing a premier training hub for athletes preparing to compete and pushing the HYROX movement forward.

EoS will introduce dedicated HYROX training experiences designed to help members train with purpose and prepare for race day. Select gyms will feature dedicated HYROX Training Club (HTCx) spaces equipped with Centr equipment, the official HYROX race equipment, while additional locations will offer HYROX Training Club (HTC) areas featuring sleds, wall balls, SkiErgs, rowers and more, inspired by the official HYROX competition environment.