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e.l.f. Cosmetics Answers Community Demand with the Return of Pickle-Inspired Glow Reviver Melting Lip Balms

Business Wire

After first pickle-inspired Glow Reviver Melting Lip Balm sold out in 8 minutes, e.l.f. is back and brinier than ever with three new limited-edition pickle-flavored lip balms.

OAKLAND, Calif., August 19, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing back the highly demanded pickle-inspired Glow Reviver Melting Lip Balm in three limited-edition shades, starting tomorrow. The launch follows the viral success of the original pickle flavored Glow Reviver Melting Lip Balm earlier this year, which sold out in 8 minutes and left the community wanting more. With more than 20% of Gen Z saying they are obsessed with pickles*, e.l.f. is tapping a trend and making it a moment for the community, bringing pickle to the people.

The launch is a direct answer to a fandom that erupted after the original pickle-inspired launch, which brought in a wave of new community members with 77% of purchasers new to e.l.f. This time, e.l.f. is delivering even more of a pickle punch from the classic dill devotee to the spice seeker. The collection taps both beauty and snack enthusiasts with its signature Glow Reviver Franchise shine and hydration.

Because one pickle is never enough, e.l.f. is stacking the drop:

  • The Real Dill: A return of the original sharp, classic, and unapologetically pickle-forward with a sheer green shade

  • e.l.f. von Dill: Nodding to German pickle fans, a light and fresh balance of sweet, salty and tangy paired with a glossy pearl finish

  • Spicy Lil' Dill: New plumping formula innovation that packs a hot and spicy kick with a deep red sheen

  • Briny Blender: A collectable, novelty themed makeup sponge brings pickle passion to your whole routine

Each shade satisfies cravings in a swipe with the glossy, buttery finish Glow Reviver Melting Lip Balm is known for. At $9/£9/€10 each for the lip balms, this hot drop won't last on shelves long.

"When our community speaks, we listen. With our first launch of our pickle flavored Glow Reviver Melting Lip Balm, we popped the lid on a new wave of fandom," said Laurie Lam, Chief Brand Officer of e.l.f. Cosmetics. "We moved at e.l.f. speed to bring our community more of what they love. Within weeks of our first drop, our teams were testing new flavors and ramped up our innovation pipeline to meet this cultural craving. And as we learned in real-time the depth of passion out there for pickles, it was an opportunity to stretch further to produce something like with the plumping formula in Spicy Lil' Dill. We are here answering the call for more fans to get in on the fun."

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