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DraftKings Enhances Responsible Engagement Efforts With New Customer Initiatives, Tools and Education

Business Wire

New efforts include a digital advertising campaign featuring Kevin Hart and Nick Jonas, a PGA TOUR sweepstakes, the launch of Gamalyze American Football, and custom cool-off options at the start of football Season.

BOSTON, September 14, 2026--DraftKings Inc. today announced a series of new initiatives designed to promote responsible engagement and increase awareness and use of the tools and resources to help customers make informed decisions and engage responsibly. The efforts include a new digital advertising campaign featuring Kevin Hart and Nick Jonas that promotes responsible engagement, a PGA TOUR sweepstakes that promotes customer engagement with responsible engagement features, the launch of Gamalyze American Football in collaboration with Mindway AI, and new custom cool-off options that give customers enhanced flexibility when choosing a cool-off period.

The initiatives build on DraftKings' commitment to making responsible engagement an integral part of the customer experience and providing players with accessible tools and resources that help them make informed choices about their gaming experience.

"At DraftKings, responsible engagement is embedded in how we operate and is essential to building trust with our customers and our long-term sustainability," said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. "We've continued to invest in tools and resources that give customers enhanced access to information about their play and more choices for managing how they engage. From My Budget Builder and My Stat Sheet to player-set limits and new custom cool-offs, we're continuing to evolve our approach while promoting awareness and use of the tools and resources available to help customers play responsibly."

Kevin Hart and Nick Jonas Promote Responsible Engagement in New Digital Campaign

DraftKings is launching a new digital advertising campaign featuring Kevin Hart and Nick Jonas that continues the pair's road trip and promotes responsible engagement and awareness of the tools and resources available to help customers make informed choices about their gaming experience and engage responsibly. The campaign was initially launched on Sep. 10th and will reach customers through digital channels, bringing responsible engagement messaging to fans in an engaging way.

PGA TOUR Sweepstakes Promotes Awareness and Use of Responsible Engagement Tools and Resources

Building on those awareness efforts, DraftKings is launching a PGA TOUR sweepstakes that gives eligible customers the opportunity to win an all-expenses-paid trip to the WM Phoenix Open by engaging with responsible engagement features such as My Budget Builder and My Stat Sheet within My Budget and Controls. Running from September 16 through September 29, the sweepstakes provides an engaging opportunity for customers to learn about and use responsible engagement tools and resources that can help them have a fun source of entertainment with a brand they can trust.

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