Lyft, Inc. Introduces Alcove, a New Global Brand for Its Chauffeur Network

Launching in early 2027, Alcove will combine TBR Global Chauffeuring's service expertise and global network with new technology to modernize global corporate ground transportation

• Alcove will be Lyft, Inc.'s dedicated brand for global chauffeuring services

• Alcove will combine high-touch service and a world-class passenger experience with greater visibility and control across global corporate travel programs

• TBR Global Chauffeuring will transition to the Alcove brand in early 2027

• Business customers will have access to Alcove in early 2027 through a new portal and current TBR channels, followed by a new mobile app later in the spring

SAN FRANCISCO, October 15, 2026--Lyft, Inc. (NASDAQ: LYFT) today announced Alcove, a new, differentiated global chauffeur network. Alcove will pair world-class, high-touch service with experienced teams and new technology that make corporate ground transportation easier to book and manage. In addition to current TBR Global Chauffeuring customers, Alcove will serve new corporate travel programs, bookers, and passengers around the world, which is expected to bring incremental Gross Bookings and strong margins to Lyft.

High touch meets high tech

Alcove will combine TBR's three decades of operating experience and top-tier service standards with new technology capabilities. Building on TBR's existing expertise, Alcove will support complex and high-profile trips, including VIP travel, events, and journeys involving multiple vehicles or extended bookings.

In early 2027, Alcove will debut a new portal to make booking and managing trips easier; initially the portal will be open to managed business account customers, with self-service access and a mobile app to follow later in the spring. Additionally, Alcove will continue to support customers through experienced service teams and other channels, including direct corporate and travel management company (TMC) relationships.

Expanding Lyft's premium mobility capabilities

Alcove marks another step in Lyft's expansion beyond on-demand rideshare, extending the company's reach into a global chauffeur market worth tens of billions of dollars. While Alcove will be a separate brand, Lyft Business customers will also be able to access its services.

"Lyft is moving up and out, creating customer-obsessed products up and down the value chain and in more places around the world. Alcove supercharges that strategy," said Lyft CEO David Risher. "Great chauffeurs go above and beyond, and with Alcove, we are excited for more people to experience the highest levels of service. Like the bridge instead of the tunnel? Prefer 72 degrees? Want the rear window open just a bit? That's what Alcove will offer."