Butler/Till and iHeartMedia Launch the Advertising Industry's First Agentic Streaming Audio Media Campaign
Industry-first activation marks a major milestone in AI-powered media buying for premium audio
ROCHESTER, N.Y., August 20, 2026--Butler/Till, an independent media agency, today announced the completion of the advertising industry's first agentic streaming audio media campaign with iHeartMedia, marking the first time premium streaming audio inventory has been purchased through an AI-powered agentic media buying workflow.
Launched on behalf of a US Agricultural Solutions company, the campaign demonstrates how artificial intelligence is moving beyond planning and optimization to participate in the execution of premium media transactions. Operating within marketer-defined objectives, governance and strategic human oversight, the campaign represents a significant step toward a more intelligent, responsive and efficient media marketplace.
As the largest audio company in the United States, iHeartMedia is expanding how advertisers access premium audio inventory by introducing agentic media buying, with plans to make broadcast radio available through agentic transactions later this year. This builds on iHeart's recent launch of AudioGraph™, a first-of-its-kind capability that brings digital-like targeting, identity-based planning, measurement and attribution to broadcast radio at scale, helping connect radio more seamlessly to the broader digital advertising ecosystem. Together, these innovations are creating new ways for advertisers to buy, optimize and measure audio campaigns with greater precision and efficiency.
Until now, agentic buying has largely been limited to media channels already accessible through programmatic technology. Bringing broadcast radio into this ecosystem marks a significant milestone, extending the benefits of agentic buying beyond traditional programmatic media and signaling the next evolution in how advertisers plan, buy, and optimize campaigns with scale across channels.
"We're constantly exploring new opportunities for brands to connect with audiences at scale and pioneering new ways to modernize audio advertising, making it more accessible, efficient and effective," said Lisa Coffey, Chief Business Officer for iHeartMedia. "Our collaboration with Butler/Till on this industry-first agentic campaign represents an important step forward in how advertisers access and activate premium audio inventory, demonstrating how AI can help create a more dynamic and efficient marketplace while maintaining the quality, scale and accountability our partners expect from iHeart."