Bakers Delight Modernises Digital Marketing Systems and Accelerates Deployment Times With Boomi

Boomi enables Australian-owned bakery franchise to build a reusable integration architecture, connecting and activating customer data across systems

SYDNEY, September 01, 2026--Boomi, the data activation company for AI, today announced Bakers Delight has modernised its digital marketing systems using the Boomi Enterprise Platform, significantly reducing new system rollout times and giving the business the agility to respond faster to changing market conditions.

Bakers Delight is an Australian-owned multinational bakery franchise, trading as Bakers Delight in A/NZ and as COBS Bread in Canada and the US. The family-owned business has grown to more than 700 stores across the four countries, employing more than 10,000 people throughout its franchise network. Operating at this scale across multiple regions and brands generates large amounts of customer, pricing, product, and location data across front-of-store, ecommerce, and loyalty systems. To support day-to-day trading and rapid decision-making with shifting market needs, the data needs to flow consistently between systems and platforms.

With a major technology renewal approaching in early 2027, Bakers Delight wanted to replace rigid, point-to-point integrations with a composable architecture that could connect new marketing platforms quickly and cost-effectively to support future growth.

"We required a foundation that could support rapid, low-cost deployment of new systems – removing the cost and complexity of re-engineering integrations every time we added a new platform," said Keng Ng, Chief Technology Officer at Bakers Delight. "This laid the groundwork for the business to adopt new systems and capabilities quickly, without disrupting what's already in place."

Bakers Delight implemented the Boomi Enterprise Platform Data Hub, and API Management capabilities across its customers, products, store locations, promotions, coupons, and orders processes as the business rolled out new platforms. Boomi now orchestrates data integration across the company's digital marketing stack, acting as the backbone that connects new platforms without requiring costly changes to core ERP and POS systems, including Microsoft Dynamics 365 Commerce.

When deploying Talon.One for loyalty and promotions, and Shopify for ecommerce, Bakers Delight was able to reuse its existing customer, product, pricing, and location integrations, significantly reducing the time and cost of each implementation.

"Because core integrations were built once and reused, every new platform was deployed significantly faster than expected, with Klaviyo live in just three months, Shopify in four and Talon.One in nine, across our global franchise network," said Ng. "Having centralised integration and master data has also proven critical when the business needs to act quickly across multiple systems."