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AEG and Splitero Grow Relationship with New Founding Partnership at Crypto.com Arena

Business Wire

The Expanded Agreement Builds on Splitero's Existing LA Kings Partnership, Establishing the Company as a Founding Partner and Exclusive Home Equity Partner of Crypto.com Arena While Extending its Presence Across L.A. LIVE

SAN DIEGO, October 21, 2026--AEG, the world's leading sports and live entertainment company, and Splitero, one of the largest home equity investment providers, today announced they are growing their relationship through a new partnership at Crypto.com Arena – home to three professional sports franchises including the NBA's Los Angeles Lakers, NHL's LA Kings and WNBA's Los Angeles Sparks. Brokered by AEG Global Partnerships, the agreement names Splitero a Founding Partner of Crypto.com Arena – a premium and category-exclusive designation, as well as the arena's Exclusive Home Equity Partner. The partnership builds on Splitero's existing status as the Official and Exclusive Home Equity Partner of the LA Kings, extending the company's presence throughout Crypto.com Arena and the surrounding L.A. LIVE entertainment district.

"We are excited to welcome Splitero to our family of Founding Partners at Crypto.com Arena," said Katie Pandolfo, General Manager of Crypto.com Arena. "As one of the world's premier sports and entertainment destinations, Crypto.com Arena offers a unique platform for brands to connect with fans and visitors from across Southern California and beyond."

The expanded partnership comes as U.S. homeowner equity has climbed to nearly $36 trillion, according to Federal Reserve data, with homeowners seeking alternatives to traditional financing as interest rates continue to rise and credit tightens. In California, 45.6% of mortgaged properties were considered equity-rich in the second quarter of 2026, according to ATTOM's Q2 2026 Home Equity Underwater Report, meaning those homeowners owe no more than half of their home's estimated value. Splitero's Home Equity Investments (HEIs) help homeowners access that equity as a lump sum of cash in exchange for a share of their home's future value, with no monthly payments and no income requirements. Homeowners keep their home and their existing mortgage rate, and Splitero's Maturity Match™ aligns the investment term with their existing mortgage.

With California as Splitero's home base, Splitero has long viewed Los Angeles as a cornerstone market for homeowners with significant home equity they have yet to access. As the #1 home equity investment company in California, Splitero is uniquely positioned to serve this audience, and the expanded Crypto.com Arena partnership puts the brand in front of hundreds of thousands of fans who attend high-profile sports games and events each year, in one of the country's most equity-rich markets.

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