Zales Goes the Distance With The 26.2 Edit, a Curated Jewelry Collection Made to Move With You Through Every Mile
Carl Radke, Tayshia Adams, Chloe Lukasiak and fellow members of Zales' Running Squad demonstrate how personal style and confidence can carry you through every challenge, wearing styles from The 26.2 Edit as a reminder that showing up for yourself is an occasion in itself.
NEW YORK, October 21, 2026--Zales is putting its belief that "You Are the Occasion" into motion with the launch of The 26.2 Edit and accompanying campaign. Inspired by the dedication, discipline, and personal goals that define every runner's journey, the campaign follows the Zales Running Squad as they train for a marathon in the jewelry, highlighting how confidence, individuality and self-expression can carry you from race day to every day.
The Zales Running Squad unites 16 runners, from first-time marathoners to experienced runners, each with their own story, motivation, and unique perspective. Leading the squad is Reality TV Star Carl Radke, joined by Bachelor Nation Star and co-host Tayshia Adams, Dance Moms alum Chloe Lukasiak, and a roster of creators across fitness, fashion, wellness, and lifestyle. From former members of the military and mothers balancing training with family life to a couple brought together by their shared love of running, each member brings a unique perspective and deeply personal motivation to the 26.2-mile journey, illustrating that achievement takes many forms and that every journey is worth celebrating.
At the heart of the campaign is Zales' belief that You Are The Occasion. Fine jewelry isn't reserved for black-tie events or nights out. It belongs in the moments that make you feel most like yourself, which is why the Zales Running Squad will train and run in The 26.2 Edit, from early-morning miles to the final stretch of race day. While a marathon inspired the campaign, its message reaches far beyond the finish line. Zales is honoring the commitment, confidence, and individuality that define every runner's journey, because what's worth celebrating isn't only found at the end; it's in every step it takes to get there.
"You don't need to wait for a reason to wear fine jewelry, because you are the occasion," said Amanda Rather, VP Brand Marketing, Zales and Banter. " The 26.2 Edit celebrates the goals people set for themselves and the dedication it takes to achieve them. While inspired by a marathon journey, the collection is centered around recognizing the moments that make us confident, whether that's crossing a finish line, reaching a personal milestone or simply showing up for yourself every day. Every achievement deserves to be celebrated, and jewelry can serve as a lasting reminder of the journey behind it."