Treasure AI Builds a Brand Live on Stage at Agentic World 2026, Unveils Digital Worker

Daymond John headlines as 500+ enterprise marketing leaders gather in Miami; Treasure AI awards its customers and announces Digital Worker, Personalization Studio and click-based email pricing

MIAMI, October 16, 2026--Treasure AI, the Agentic Experience Platform, wrapped Agentic World 2026 last week at the JW Marriott Miami Turnberry Resort & Spa. Across three days (Oct. 5–7), more than 500 enterprise marketing, data and technology leaders saw agentic AI move from slideware to live execution, including a keynote where Treasure AI took a clothing brand from idea to ready-to-send customer journey in real time.

Treasure AI CEO and Co-founder Kaz Ohta announced Digital Worker, a governed AI teammate that turns customer signals into action. The company also launched Personalization Studio, a real-time website personalization workspace, and announced it will price email on customer engagement, such as clicks, rather than send volume. FUBU founder and Shark Tank investor Daymond John headlined the event, and Treasure AI recognized its top customers at the 2026 Treasure AI Customer Awards.

Keynotes: a brand built live on stage

In the main-stage keynote, Treasure AI Chief Product and Growth Officer Rafa Flores launched a clothing brand on the spot. Using Treasure AI Studio and the newly announced Personalization Studio, the team went from an initial idea to a research-based audience strategy, then to a multi-stage agentic customer journey with ready-to-send emails.

"It's one thing to run a canned product demo at a conference, but quite another to create and launch a clothing brand that didn't exist that morning — live, on stage, over hotel Wi-Fi," said Greg Kihlstrom, martech advisor, host of The Agile Brand podcast and Agentic World speaker. "Treasure AI showed that going from an initial idea to a research-based audience strategy to an agentic customer journey with ready-to-send emails can happen in the time it takes to deliver a keynote."

Announcing Digital Worker

In his keynote, Ohta announced Digital Worker, a purpose-built AI teammate that moves marketing work from customer signal to insight, recommendation and action. Built on Treasure AI Studio, each Digital Worker has a defined role and goal, and it works only with governed customer context and approved tools.

"Digital Workers run on demand, on a schedule or proactively, always within team-defined permissions and guardrails," said Ohta. "We're very mindful about keeping the human in the loop here. Teams set the strategy and boundaries, and the worker handles the defined work. People stay in control of strategy and relationships, and the worker brings them in for judgment and approvals at key moments."