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- CHOUCHOU & FRIENDS Opens The First Global Flagship Store, Launching the 'One City, One Store' Strategy with More Than 300 New ProductsShanghai, Sept 23, 2026 - The first CHOUCHOU & FRIENDS global flagship store officially opened at No. 558 East Nanjing Road, Huangpu District, Shanghai. Occupying a total floor area of 570 square metres, it is China's first multi-celebrity-IP immersive fan experience flagship store, bringing music, trendy toys and culture together in one trendy experience space. A significant step in Star Plus Legend's offline retail matrix, the store is set to become a city-level trendy IP landmark in the heart of East Nanjing Road's core commercial district. Zhou Peimin, Chief Operating Officer of Star Plus Legend Group, said in her opening speech: “Shanghai is not only a trendsetter for China’s consumer market, but also a key gateway through which global brands and trend culture reach China and Chinese brands reach the world. East Nanjing Road sits at the very intersection of Shanghai-style commercial heritage and contemporary youth culture. Choosing this address for the first store is a deliberate first step in Star Plus Legend’s ‘One City, One Store’ strategy. Through this space, we hope to bring younger, more contemporary trendy content to East Nanjing Road, give consumers a cultural experience worth lingering in and returning to, and leave behind an IP memory for Shanghai that people can take away and share.” Music Woven into Architecture, An Immersive Space Unfolds Floor by Floor As the centrepiece of the store experience, the interior design takes its cues from the aesthetics and storytelling of Jay Chou’s classic songs, linking fans’ shared musical memories with somewhere to meet offline, creating a fan space to wander through, play in and linger in. This experience is clearly perceptible from the facade. A signature giant clock installation pays tribute to “Counter-clockwise Clock”, giving the space a sense of time running backwards. Standing on East Nanjing Road, passers-by immediately register a musical symbol that belongs to CHOUCHOU. The building as a whole draws on the retro European Gothic aesthetic of “William’s Castle”. The period stone cladding, carved arched windows, stained glass and fireplace settings recreate the song’s fantastical castle atmosphere in physical form. Music is no longer something merely heard, it becomes a scene you can see and walk into. Inside, the narrative unfolds floor by floor. 1F, the “Star’s Living Room”, carries the retro European villa facade through to the interior, with a giant chiming clock installation, large art toy sculptures and lighting strips, complemented indoors by stained glass, a fireplace-and-sofa lounge, a central large art toy island and a blind box retail area. The floor balances shopping with photo-taking and rest, recreating the feel of a living room where fans gather. On 2F, the “CHOUCHOU Universe” stages blue nebula resin flooring, time-space photo-frame installations and happiness-making capsule pods to create a walk-through IP universe, with immersive photo spots and storytelling at its core. 3F, the “Secret Loft”, is expected to open to the public in November 2026 and is planned to house a hidden restaurant and an acoustics laboratory party space, extending the store beyond retail into community gathering. More Than 300 SKUs at Launch, with Global Debuts and City Exclusives in the Spotlight Beyond the spatial experience, the store’s product line-up is equally rich. During the opening period, the store is unveiling a first drop of more than 300 SKUs across seven categories: collectible figures and blind boxes, themed plush, trendy accessories, home and lifestyle, digital peripherals, city exclusives and cross-brand collaborations. The range covers both collectible large art toys and series blind boxes, and practical spin-offs for everyday use, delivering on the promise of “collect it, wear it, use it”. At the centre of the opening line-up are six plush series—Earphone CHOUCHOU, Poker Encounter, Football CHOUCHOU, Dim Sum Is Busy, Absolute Pitch and Milk Tea CHOUCHOU—unveiled as a surprise, each with its own distinctive theme concept and cute, playful styling, adding a younger, more comforting and more collectible note to the store’s trendy toy offer. The “Kung Fu Soccer × CHOUCHOU” collaboration series brings together the rousing spirit of sport and the CHOUCHOU character. Using trendy toys as a medium to connect with film and television culture, the series creates a new form of expression between the thrill of a sports storyline and the approachability of the IP character. Star Plus Legend's original IP MAJI DOGGIE goes on sale in a physical store for the first time, joined by IPs including WAKAEMO, further broadening the store’s IP matrix and giving consumers more characters to choose from and interact with. Also in the mix is the “Shanghai Flagship Store City Exclusive Series”, inspired by Shanghai’s urban culture and the architecture of the flagship store itself. It turns Shanghai-style motifs such as the East Nanjing Road store, the Oriental Pearl Tower and Magnolia into collectible souvenirs, so that customers can “Bring the flagship store and Shanghai memories home”. Several limited editions make their global debut during the opening period and are available only at the East Nanjing Road flagship store. From cross-brand collaborations to original IP incubation, and from city exclusives to collectible figures, the range strengthens the store’s content and gives the opening line-up greater depth and freshness, all assembled with genuine care. “One City, One Store” Strategy Kicks Off as the Offline Retail Matrix Accelerates Beyond products, the store’s IP strategy and expansion roadmap are equally well defined. Anchored by CHOUCHOU, Jay Chou’s official anime-style IP character, the store will continue to introduce more global celebrity IPs over time, supporting multi-IP co-existence. Zhou Peimin said the flagship store operates a “One City, One Store; One City, One Custom Design” model, and will keep the space fresh with regularly updated products, themes, collaborations and cultural content, so that every visit offers new discoveries and experiences. Next, Central China's first flagship store, in Changsha, will open on September 24, followed by flagship stores in Chengdu and Guangzhou. The store network will also bring in overseas trendy IP content and work with Unitree Robotics to explore a new business track of “trendy IP + smart hardware”. For Star Plus Legend, opening its first global flagship store is both a key step in extending from IP operation into physical, on-the-ground experience and an important milestone in upgrading the offline retail matrix from robot shops and pop-up stores into flagship-store experience spaces. The opening is only the starting point. The store will keep refreshing its content around new IP releases, artist collaborations, city exclusives and offline community events, so that every visit feels new and the opening buzz turns into lasting content appeal and urban trend vitality. Zhou Peimin said the company aims to build IPs for the long term, approach business through a cultural lens and use physical space as a point of connection. Products are not simply merchandise, but part of the IP narrative; a store is not a one-off photo spot, but the beginning of an ongoing relationship between the brand and its customers. CHOUCHOU & FRIENDS’ vision is to become a world-class trendy celebrity IP platform deeply rooted in Chinese culture, connected to global creative resources and in step with the era's direction of high-quality development in the cultural sector. Using trendy IPs as a vehicle, it will tell compelling cultural stories for a new era and bring Chinese trend culture to the world. About Company Star Plus Legend Holdings Limited (6683.HK) was founded in 2017 and primarily focuses on IP creation and operation, leveraging IP-driven synergies to expand into AI + robotics and new consumption in the healthy lifestyle sector. The Company was successfully listed on the Main Board of the Hong Kong Stock Exchange in July 2023, approved for inclusion in the Hang Seng Composite Index in February 2024, and formally entered the Hong Kong Stock Connect in March of the same year. In September 2025, Star Plus Legend announced the acquisition of approximately 1.17% equity in National Stadium Co., Ltd. (the operator of the Bird’s Nest), becoming the only private-sector shareholder of the Bird’s Nest to date. In November of the same year, Star Plus Legend announced that it had become a strategic shareholder of Galaxy Corporation Co., Ltd (“Galaxy”), a well-known entertainment management company in South Korea, strengthening its global IP presence. Galaxy boasts a roster of globally influential artists, including Kwon Ji-Yong (also known as G-DRAGON), Kim Jong-kook, and Song Kang-ho. In the field of IP creation and operation, the Company maximizes the influence of its artists by creating personalized character and content IPs tailored to each individual. In terms of character IPs, the Company has established deep collaborations with core celebrities such as Jay Chou and Liu Keng-hung, resulting in two iconic IPs — “CHOUCHOU” and “Coach Liu”. And the cumulative number of fans of the existing celebrity IP portfolio has reached 280 million. In 2023, the Company collaborated with a top Hollywood visual effects team to create the digital human of “CHOUCHOU” for Jay Chou and launched the first metaverse trailer, “The Awakening”. The authorization of the digital human of CHOUCHOU to China Mobile as its Dynamic Star Ambassador, 5G Metaverse Pioneer, and 5G Video Ringtone Ambassador signifies Star Plus Legend’s successful expansion of its IP licensing business into the digital content sector. In 2022, the Company assisted Liu Keng-hung in becoming a national fitness coach and also developed his official anime-style persona and digital human, "Coach Liu”. In 2026, Liu Keng-hung was selected into the first batch of quality online streamers under the Quality Online Streamer Cultivation Project. In addition, the Company introduced a new original IP character, “WAKAEMO,” in 2025, and launched a collaboration programme with 100 international pop artists to build a global artist network and promote the internationalisation of Chinese celebrity IPs. In terms of content IP, the Company created Jay Chou’s first outdoor reality show “J-Style Trip” in 2020, which has aired for three seasons. In 2024, it launched “Yue Lai Yue Kuai Le”, a music talk show hosted by Harlem Yu. In 2025, the Company rolled out micro-variety shows and sports variety shows featuring Liu Keng-hung, including “Nothing But Fifty” and “Geng Wo Qi Jiu Dui Le”, as well as the city fitness family event series “Geng Fitness 5KM” and the fun competition “G-VERSE Celebrity Tennis Invitational”, among others. In terms of events, the Company invests in or produces the world tour concerts of Jay Chou and Kwon Ji-Yong, as well as concerts featuring artists from the Star Plus Legend portfolio. Relying on its own IP resources to drive content development, the Company has launched cultural tourism projects in over twenty cities worldwide, deepening the integrated development of “IP + Culture + Tourism + Business + Sports + Performance”. In September 2025, Star Plus Legend partnered with Shanghai Museum to host the themed art show “The Remarkable Ancestors — CHOUCHOU’s Time Travel Adventure”, making “CHOUCHOU” the first celebrity IP to enter a national museum. To mark the 25th anniversary of Jay Chou’s debut, the Etersource brand announced the release of the officially authorized Jay Chou “Carnival” World Tour collectible cards series, for which Star Plus Legend serves as the exclusive global distributor. In the AI + robotics segment, the Company announced a strategic partnership with Yushu Technology, a global leader in robotics. The two parties will serve as each other’s strategic partners worldwide and will jointly develop consumer-grade Robot products. The first collaborative product, a quadruped robot dog with strong IP attributes, made its first public debut at the opening ceremony of the Shanghai Tourism Festival. Furthermore, Star Plus Legend and Yushu Technology have established a joint venture to explore the new field of “IP + Robotics + AI”. The Joint Venture Company will be primarily responsible for the creation and development of consumer-grade IP robots (including pet quadruped robots and performing humanoid robots) and IP derivative products (the “Products”), and will have exclusive rights to sell and operate the Products. In the new consumption in the healthy lifestyle sector, the Company focuses on developing and selling health management and skincare products. Its portfolio includes several brands: MODONG, a health management brand that promotes low-sugar and low-carb diet; Bonggie, which features food products with clean ingredient list; Dr. INYOU, which focuses on nutrition balance; Dr. MG, a skincare brand which targets recombinant collagen; and VIVICYCLE, a light-exercise lifestyle brand that integrates fitness into everyday life. According to CIC, MODONG Coffee ranked first in China's bulletproof drink market by gross merchandise value (GMV) for six consecutive years from 2020 to 2025, with cumulative sales reaching 130 million cups over the six years. Bonggie Matcha Powder became the best-selling product in the Douyin natural powder market in 2023. In addition, the MODONG brand has received honors such as the “AA Well-known Trademark” and “Jiangsu Famous Trademark”. In March 2025, MODONG underwent brand revitalisation and launched the new MODONG MAGIC series, promoting the brand concept "A Cup On-the-Go: Crafting Magic for Healthy Living", and officially announced Hannah Quinlivan as the brand ambassador. In terms of business operations, Star Plus Legend relies on its core IPs, integrates various application scenarios, and advances a global expansion strategy to build a full-chain ecosystem covering IP incubation, operation, and monetisation. In addition, the Company actively embraces cutting-edge technology and pioneers the new “IP + Robotics + AI” track, shaping a comprehensive model of “IP + Content + Technology + Consumption” to create a complete commercial closed loop. Through technological empowerment and scenario-based innovation, the Company is building a “Global IP Development and Operation Platform,” advancing from an “IP Creator and Operator” to an “Ecosystem Operator for Happiness Experiences”. Star Plus Legend’s Official Website: www.6683.hk Media inquiries:Star Plus Legend’s Media Relations Email: [email protected]
- CHOUCHOU & FRIENDS Opens The First Global Flagship Store, Launching the 'One City, One Store' Strategy with More Than 300 New ProductsShanghai, Sept 23, 2026 - The first CHOUCHOU & FRIENDS global flagship store officially opened at No. 558 East Nanjing Road, Huangpu District, Shanghai. Occupying a total floor area of 570 square metres, it is China's first multi-celebrity-IP immersive fan experience flagship store, bringing music, trendy toys and culture together in one trendy experience space. A significant step in Star Plus Legend's offline retail matrix, the store is set to become a city-level trendy IP landmark in the heart of East Nanjing Road's core commercial district. Zhou Peimin, Chief Operating Officer of Star Plus Legend Group, said in her opening speech: “Shanghai is not only a trendsetter for China’s consumer market, but also a key gateway through which global brands and trend culture reach China and Chinese brands reach the world. East Nanjing Road sits at the very intersection of Shanghai-style commercial heritage and contemporary youth culture. Choosing this address for the first store is a deliberate first step in Star Plus Legend’s ‘One City, One Store’ strategy. Through this space, we hope to bring younger, more contemporary trendy content to East Nanjing Road, give consumers a cultural experience worth lingering in and returning to, and leave behind an IP memory for Shanghai that people can take away and share.” Music Woven into Architecture, An Immersive Space Unfolds Floor by Floor As the centrepiece of the store experience, the interior design takes its cues from the aesthetics and storytelling of Jay Chou’s classic songs, linking fans’ shared musical memories with somewhere to meet offline, creating a fan space to wander through, play in and linger in. This experience is clearly perceptible from the facade. A signature giant clock installation pays tribute to “Counter-clockwise Clock”, giving the space a sense of time running backwards. Standing on East Nanjing Road, passers-by immediately register a musical symbol that belongs to CHOUCHOU. The building as a whole draws on the retro European Gothic aesthetic of “William’s Castle”. The period stone cladding, carved arched windows, stained glass and fireplace settings recreate the song’s fantastical castle atmosphere in physical form. Music is no longer something merely heard, it becomes a scene you can see and walk into. Inside, the narrative unfolds floor by floor. 1F, the “Star’s Living Room”, carries the retro European villa facade through to the interior, with a giant chiming clock installation, large art toy sculptures and lighting strips, complemented indoors by stained glass, a fireplace-and-sofa lounge, a central large art toy island and a blind box retail area. The floor balances shopping with photo-taking and rest, recreating the feel of a living room where fans gather. On 2F, the “CHOUCHOU Universe” stages blue nebula resin flooring, time-space photo-frame installations and happiness-making capsule pods to create a walk-through IP universe, with immersive photo spots and storytelling at its core. 3F, the “Secret Loft”, is expected to open to the public in November 2026 and is planned to house a hidden restaurant and an acoustics laboratory party space, extending the store beyond retail into community gathering. More Than 300 SKUs at Launch, with Global Debuts and City Exclusives in the Spotlight Beyond the spatial experience, the store’s product line-up is equally rich. During the opening period, the store is unveiling a first drop of more than 300 SKUs across seven categories: collectible figures and blind boxes, themed plush, trendy accessories, home and lifestyle, digital peripherals, city exclusives and cross-brand collaborations. The range covers both collectible large art toys and series blind boxes, and practical spin-offs for everyday use, delivering on the promise of “collect it, wear it, use it”. At the centre of the opening line-up are six plush series—Earphone CHOUCHOU, Poker Encounter, Football CHOUCHOU, Dim Sum Is Busy, Absolute Pitch and Milk Tea CHOUCHOU—unveiled as a surprise, each with its own distinctive theme concept and cute, playful styling, adding a younger, more comforting and more collectible note to the store’s trendy toy offer. The “Kung Fu Soccer × CHOUCHOU” collaboration series brings together the rousing spirit of sport and the CHOUCHOU character. Using trendy toys as a medium to connect with film and television culture, the series creates a new form of expression between the thrill of a sports storyline and the approachability of the IP character. Star Plus Legend's original IP MAJI DOGGIE goes on sale in a physical store for the first time, joined by IPs including WAKAEMO, further broadening the store’s IP matrix and giving consumers more characters to choose from and interact with. Also in the mix is the “Shanghai Flagship Store City Exclusive Series”, inspired by Shanghai’s urban culture and the architecture of the flagship store itself. It turns Shanghai-style motifs such as the East Nanjing Road store, the Oriental Pearl Tower and Magnolia into collectible souvenirs, so that customers can “Bring the flagship store and Shanghai memories home”. Several limited editions make their global debut during the opening period and are available only at the East Nanjing Road flagship store. From cross-brand collaborations to original IP incubation, and from city exclusives to collectible figures, the range strengthens the store’s content and gives the opening line-up greater depth and freshness, all assembled with genuine care. “One City, One Store” Strategy Kicks Off as the Offline Retail Matrix Accelerates Beyond products, the store’s IP strategy and expansion roadmap are equally well defined. Anchored by CHOUCHOU, Jay Chou’s official anime-style IP character, the store will continue to introduce more global celebrity IPs over time, supporting multi-IP co-existence. Zhou Peimin said the flagship store operates a “One City, One Store; One City, One Custom Design” model, and will keep the space fresh with regularly updated products, themes, collaborations and cultural content, so that every visit offers new discoveries and experiences. Next, Central China's first flagship store, in Changsha, will open on September 24, followed by flagship stores in Chengdu and Guangzhou. The store network will also bring in overseas trendy IP content and work with Unitree Robotics to explore a new business track of “trendy IP + smart hardware”. For Star Plus Legend, opening its first global flagship store is both a key step in extending from IP operation into physical, on-the-ground experience and an important milestone in upgrading the offline retail matrix from robot shops and pop-up stores into flagship-store experience spaces. The opening is only the starting point. The store will keep refreshing its content around new IP releases, artist collaborations, city exclusives and offline community events, so that every visit feels new and the opening buzz turns into lasting content appeal and urban trend vitality. Zhou Peimin said the company aims to build IPs for the long term, approach business through a cultural lens and use physical space as a point of connection. Products are not simply merchandise, but part of the IP narrative; a store is not a one-off photo spot, but the beginning of an ongoing relationship between the brand and its customers. CHOUCHOU & FRIENDS’ vision is to become a world-class trendy celebrity IP platform deeply rooted in Chinese culture, connected to global creative resources and in step with the era's direction of high-quality development in the cultural sector. Using trendy IPs as a vehicle, it will tell compelling cultural stories for a new era and bring Chinese trend culture to the world. About Company Star Plus Legend Holdings Limited (6683.HK) was founded in 2017 and primarily focuses on IP creation and operation, leveraging IP-driven synergies to expand into AI + robotics and new consumption in the healthy lifestyle sector. The Company was successfully listed on the Main Board of the Hong Kong Stock Exchange in July 2023, approved for inclusion in the Hang Seng Composite Index in February 2024, and formally entered the Hong Kong Stock Connect in March of the same year. In September 2025, Star Plus Legend announced the acquisition of approximately 1.17% equity in National Stadium Co., Ltd. (the operator of the Bird’s Nest), becoming the only private-sector shareholder of the Bird’s Nest to date. In November of the same year, Star Plus Legend announced that it had become a strategic shareholder of Galaxy Corporation Co., Ltd (“Galaxy”), a well-known entertainment management company in South Korea, strengthening its global IP presence. Galaxy boasts a roster of globally influential artists, including Kwon Ji-Yong (also known as G-DRAGON), Kim Jong-kook, and Song Kang-ho. In the field of IP creation and operation, the Company maximizes the influence of its artists by creating personalized character and content IPs tailored to each individual. In terms of character IPs, the Company has established deep collaborations with core celebrities such as Jay Chou and Liu Keng-hung, resulting in two iconic IPs — “CHOUCHOU” and “Coach Liu”. And the cumulative number of fans of the existing celebrity IP portfolio has reached 280 million. In 2023, the Company collaborated with a top Hollywood visual effects team to create the digital human of “CHOUCHOU” for Jay Chou and launched the first metaverse trailer, “The Awakening”. The authorization of the digital human of CHOUCHOU to China Mobile as its Dynamic Star Ambassador, 5G Metaverse Pioneer, and 5G Video Ringtone Ambassador signifies Star Plus Legend’s successful expansion of its IP licensing business into the digital content sector. In 2022, the Company assisted Liu Keng-hung in becoming a national fitness coach and also developed his official anime-style persona and digital human, "Coach Liu”. In 2026, Liu Keng-hung was selected into the first batch of quality online streamers under the Quality Online Streamer Cultivation Project. In addition, the Company introduced a new original IP character, “WAKAEMO,” in 2025, and launched a collaboration programme with 100 international pop artists to build a global artist network and promote the internationalisation of Chinese celebrity IPs. In terms of content IP, the Company created Jay Chou’s first outdoor reality show “J-Style Trip” in 2020, which has aired for three seasons. In 2024, it launched “Yue Lai Yue Kuai Le”, a music talk show hosted by Harlem Yu. In 2025, the Company rolled out micro-variety shows and sports variety shows featuring Liu Keng-hung, including “Nothing But Fifty” and “Geng Wo Qi Jiu Dui Le”, as well as the city fitness family event series “Geng Fitness 5KM” and the fun competition “G-VERSE Celebrity Tennis Invitational”, among others. In terms of events, the Company invests in or produces the world tour concerts of Jay Chou and Kwon Ji-Yong, as well as concerts featuring artists from the Star Plus Legend portfolio. Relying on its own IP resources to drive content development, the Company has launched cultural tourism projects in over twenty cities worldwide, deepening the integrated development of “IP + Culture + Tourism + Business + Sports + Performance”. In September 2025, Star Plus Legend partnered with Shanghai Museum to host the themed art show “The Remarkable Ancestors — CHOUCHOU’s Time Travel Adventure”, making “CHOUCHOU” the first celebrity IP to enter a national museum. To mark the 25th anniversary of Jay Chou’s debut, the Etersource brand announced the release of the officially authorized Jay Chou “Carnival” World Tour collectible cards series, for which Star Plus Legend serves as the exclusive global distributor. In the AI + robotics segment, the Company announced a strategic partnership with Yushu Technology, a global leader in robotics. The two parties will serve as each other’s strategic partners worldwide and will jointly develop consumer-grade Robot products. The first collaborative product, a quadruped robot dog with strong IP attributes, made its first public debut at the opening ceremony of the Shanghai Tourism Festival. Furthermore, Star Plus Legend and Yushu Technology have established a joint venture to explore the new field of “IP + Robotics + AI”. The Joint Venture Company will be primarily responsible for the creation and development of consumer-grade IP robots (including pet quadruped robots and performing humanoid robots) and IP derivative products (the “Products”), and will have exclusive rights to sell and operate the Products. In the new consumption in the healthy lifestyle sector, the Company focuses on developing and selling health management and skincare products. Its portfolio includes several brands: MODONG, a health management brand that promotes low-sugar and low-carb diet; Bonggie, which features food products with clean ingredient list; Dr. INYOU, which focuses on nutrition balance; Dr. MG, a skincare brand which targets recombinant collagen; and VIVICYCLE, a light-exercise lifestyle brand that integrates fitness into everyday life. According to CIC, MODONG Coffee ranked first in China's bulletproof drink market by gross merchandise value (GMV) for six consecutive years from 2020 to 2025, with cumulative sales reaching 130 million cups over the six years. Bonggie Matcha Powder became the best-selling product in the Douyin natural powder market in 2023. In addition, the MODONG brand has received honors such as the “AA Well-known Trademark” and “Jiangsu Famous Trademark”. In March 2025, MODONG underwent brand revitalisation and launched the new MODONG MAGIC series, promoting the brand concept "A Cup On-the-Go: Crafting Magic for Healthy Living", and officially announced Hannah Quinlivan as the brand ambassador. In terms of business operations, Star Plus Legend relies on its core IPs, integrates various application scenarios, and advances a global expansion strategy to build a full-chain ecosystem covering IP incubation, operation, and monetisation. In addition, the Company actively embraces cutting-edge technology and pioneers the new “IP + Robotics + AI” track, shaping a comprehensive model of “IP + Content + Technology + Consumption” to create a complete commercial closed loop. Through technological empowerment and scenario-based innovation, the Company is building a “Global IP Development and Operation Platform,” advancing from an “IP Creator and Operator” to an “Ecosystem Operator for Happiness Experiences”. Star Plus Legend’s Official Website: www.6683.hk Media inquiries: Star Plus Legend’s Media Relations Email: [email protected]
- CHOUCHOU&FRIENDS全球旗艦店首店開幕「一城一店」戰略啟動 超300款新品首發上海，2026年9月23日 - CHOUCHOU&FRIENDS全球旗艦店首店在上海市黃浦區南京東路558號正式亮相。門店總面積570平方米，是國內首個多明星IP沉浸式粉絲體驗旗艦店，打造音樂+潮玩+文化三位一體的潮流體驗空間。作為巨星傳奇線下零售矩陣的重要落子，該店將成為上海南京東路核心商圈的城市級潮流IP地標。 巨星傳奇集團首席運營官周佩敏在開幕致辭中表示：上海既是中國消費市場的風向標，也是全球品牌與潮流文化進入中國、中國品牌走向世界的重要窗口。南京東路，更是海派商業文明與當代青年文化交匯的核心地帶。將首店落址於此，是巨星傳奇「一城一店」戰略的鄭重起筆。我們希望通過這座空間，為南京東路注入更年輕的潮流內容，為消費者提供願意停留、願意再來的文化體驗，也為上海留下一份可以帶走、可以分享的IP記憶。 音樂符號融入建築，沉浸式空間分層展開 作為門店體驗的核心，空間設計以周杰倫經典音樂作品的美學與敘事元素為線索，把粉絲熟悉的音樂記憶與線下相聚場景連接起來，打造可逛、可玩、可停留的粉絲體驗空間。 這份體驗從外立面開始便清晰可感。標誌性巨型時鐘裝置致敬經典曲目《反方向的鐘》，賦予空間時光回溯的氛圍感。當遊客駐足南京東路街頭，第一眼就能接收到屬於周同學的音樂符號。整體建築借鑒《威廉古堡》的歐式哥特復古美學，復古石材幕牆、雕花拱窗、彩玻花窗、壁爐場景，把歌曲中古堡的奇幻氛圍感復刻到實體建築中。音樂不再只是聽覺而是可以看得見、走進去的場景。 走進店內，空間敘事分層展開。1F「巨星客廳」延續復古歐式洋房外立面，設置巨型時鐘報時裝置、大娃雕塑、燈光燈帶，室內搭配彩玻花窗、壁爐沙發休憩區、核心大娃中島與盲盒售賣區，兼顧商品零售與打卡休憩，還原粉絲相聚的客廳氛圍。2F「CHOUCHOU宇宙」以藍色星雲樹脂地面、時空相框裝置、快樂製造膠囊艙等打卡場景，營造穿越IP宇宙的沉浸式體驗，主打沉浸式打卡與故事體驗。3F「秘境閣樓」預計2026年11月對外開放，規劃秘境餐廳與聲學實驗室派對空間，實現購物之外的社群聚會功能。 超300個SKU集中上架，首發與城市限定成亮點 在空間體驗之外，門店的產品矩陣同樣豐富。亮相期間，門店向公眾呈現首批上新產品超300個SKU，產品完整覆蓋收藏級手辦盲盒、主題毛絨、潮流配飾、生活家居、數碼周邊、城市限定、跨界聯名七大品類，既有收藏向大娃、系列盲盒，也有可融入日常生活的實用衍生品，做到「可收藏、可穿搭、可日用」。 本次首發陣容中，六大毛絨系列——耳機周周、撲克奇遇、足球周周、點心很忙、絕對音感、奶茶周周——驚喜來襲，以各具特色的主題設定和萌趣造型，為門店注入更年輕、更治癒、也更具收藏趣味的潮玩氣息。與此同時，「功夫女足X周同學」聯名系列將熱血運動精神與周同學形象相結合，以潮玩為載體連接影視文化，在運動題材的燃點與IP角色的親和力之間形成新的表達；巨星傳奇原創IP MAJIDOGGIE則首次在線下門店發售，WAKAEMO等IP同步入駐，進一步豐富門店IP矩陣，為消費者帶來更多角色選擇與互動體驗。 此外，還有以上海城市文化、旗艦店建築本體為靈感的「上海旗艦店城市限定系列」，把南京東路門店、東方明珠、白玉蘭等海派符號做成收藏紀念品，實現「把旗艦店和上海記憶帶回家」。開幕期間，多款限定款全球首發，僅南京東路旗艦店可購買。從跨界聯名到原創孵化，從城市限定到收藏手辦，既強化了門店的內容厚度，也讓首發陣容更具層次感與新鮮感，誠意滿滿。 「一城一店」戰略啟幕，線下零售矩陣加速落地 產品之外，門店的IP運營與拓展計劃同樣清晰。門店以周杰倫官方二次元IP形象——周同學CHOUCHOU為核心，未來持續引入更多全球明星IP，實現多IP共生。周佩敏透露：旗艦店推行「一城一店、一城一定製」模式，將通過持續更新的產品、主題、聯名與文化內容，保持空間的新鮮感，讓每一次到訪都能產生新的發現與體驗。後續，華中首店長沙旗艦店將於9月24日開業，成都、廣州旗艦店也將陸續落地。門店體系還將引入海外潮流IP內容，並聯動宇樹科技探索「潮流IP+智能硬件」創新賽道。 對巨星傳奇而言，全球旗艦店首店的落地，不僅是從IP運營向線下實體體驗延伸的關鍵一步，也是線下零售矩陣從機器人商店、快閃店向旗艦店體驗空間升級的重要里程碑。開幕只是起點。後續，門店將圍繞IP上新、藝術家聯名、城市限定與線下社群活動持續更新內容，讓消費者每次到訪都有新體驗，把開幕熱度轉化為持續的內容吸引力與城市潮流活力。 周佩敏表示，公司希望用長期主義做IP，用文化邏輯做商業，用空間體驗做連接。產品不是簡單的周邊，而是IP敘事的一部分；門店也不是一次性的打卡點，而是品牌與用戶持續關係的起點。CHOUCHOU&FRIENDS的願景是打造成世界級潮流明星IP平台，深扎中國文化根基，鏈接全球創意資源，順應文化產業高質量發展的時代方向，以潮流IP為載體，講好新時代文化故事，推動中國潮流文化走向世界。 關于巨星傳奇集團有限公司 巨星傳奇集團有限公司（6683.HK）成立于2017年，公司業務以IP創造及營運為核心、幷以IP賦能驅動AI+機器人及健康生活新消費業務的協同發展。公司于2023年7月在港股主板成功上市，2024年2月獲准納入恒生綜合指數成份股，同年3月正式進入港股通。2025年9月，巨星傳奇宣布收購國家體育場有限責任公司（鳥巢運營公司）約1.17%的股權，成為鳥巢目前唯一的民營企業股東。同年11月，巨星傳奇宣布成為韓國知名藝人經紀公司Galaxy的戰略股東，强化全球IP布局。Galaxy旗下擁有權誌龍（G-DRAGON）、金鐘國、宋康昊等具有全球影響力的藝人資源。 在IP創造及營運方面，公司通過為不同藝人量身打造獨特的人物IP和內容IP，最大程度地發揮明星的影響力。人物IP方面，公司深度綁定核心明星周杰倫、劉耕宏，已打造「周同學」「劉教練」等現象級明星IP，現有IP矩陣累計粉絲量已達2.8億。公司于2023年攜手好萊塢頂級特效團隊，共同為周杰倫打造「周同學」數智人及推出首支元宇宙先導片《次元拓》，幷將「周同學」數智人授權中國移動擔任其動感星推官、5G元宇宙星際開拓官和5G視頻彩鈴推廣大使，象徵著巨星傳奇已成功將IP授權業務拓展至數字內容領域；于2022年助力劉耕宏成為全民健身教練，幷創作其官方二次元和數智人形象「劉教練」。2026年，劉耕宏入選優質網絡主播培育工程第一批優質主播。此外，公司于2025年推出全新原創IP-WAKAEMO，幷啟動「百位國際頂尖潮流藝術家合作計劃」，構建國際潮流藝術家資源池、推動中國明星IP國際化。 內容IP方面，于2020年為周杰倫量身打造首個戶外實境互動綜藝《周游記》，現已播出三季；于2024年推出以庾澄慶為主理人的音樂訪談秀《樂來樂快樂》；2025年圍繞劉耕宏推出微綜《五十而已》、運動綜藝《耕我騎就對了》、城市健康親子系列活動「耕練五公里」及趣味競技「G-VERSE明星網球邀請賽」等。活動方面，投資或策劃包括周杰倫、權誌龍世界巡迴演唱會及巨星傳奇矩陣的藝人演唱會等，幷依托自有IP資源聯動內容開發，在全球超過二十個城市落地文旅項目，深化「IP+文旅商體演」融合發展。2025年9月，巨星傳奇攜手上海博物館聯合舉辦「了不起的老祖宗——周同學的時空奇遇記」主題藝術秀，推動「周同學」成為首個進入國家級博物館的明星IP。值周杰倫出道25周年之際，Etersource品牌宣布推出官方授權周杰倫「嘉年華」世界巡迴演唱會系列收藏紀念卡，巨星傳奇作為該品牌全球發售的全球總代理。 在AI+機器人方面，巨星傳奇攜手全球機器人領導者宇樹科技，雙方互為全球範圍內的戰略合作夥伴關係，共同打造具有較强IP屬性的消費級機器人産品。雙方合作的首款産品——具備强IP屬性的四足機器狗在上海旅游節開幕式首次公開亮相。此外，巨星傳奇和宇樹科技共同成立合資公司，共拓「IP+機器人+AI」新賽道，合資公司將主要負責消費級IP機器人（包括寵物四足機器人）、演藝人形機器人及IP衍生産品的打造和獨家運營。 在健康生活新消費方面，公司以健康管理産品及護膚品的開發及銷售為主，旗下有健康管理品牌魔胴（鼓勵低碳飲食）、愛吃鮮摩人（推廣乾淨配料表）、盈養博士（平衡營養）、護膚品牌摩肌博士（專注于重組膠原）及輕運動生活方式品牌VIVICYCLE（輕運動與生活場景融合）等。根據灼識諮詢統計，按産品交易總額計算，魔胴咖啡于2020年至2025年連續六年蟬聯中國防彈飲料市場第一、六年累計暢銷1.3億杯；愛吃鮮摩人抹茶粉于2023年成為抖音天然粉賽道市場份額第一的産品。此外，魔胴品牌曾獲得《AA知名商標》《江蘇省高知名商標》等殊榮。2025年3月，魔胴品牌煥新推出MODONG MAGIC系列，倡導「隨身一杯·打造健康生活魔法家」的品牌理念，幷官宣昆淩出任品牌推薦官。 在運營模式上，巨星傳奇以核心IP為根基，以場景融合為依托，以全球化布局為引擎，逐步構建起覆蓋IP孵化、運營、變現的全鏈條生態。此外，公司積極擁抱前沿科技，開拓「IP+AI+機器人」新賽道，構建「IP+內容+科技+消費」的完整閉環。公司通過科技賦能和場景創新，正在構建「全球IP開發及運營平臺」，從「IP創造和運營商」向「幸福體驗生態運營商」躍遷。 巨星傳奇官方網站：www.6683.hk 傳媒查詢 巨星傳奇媒體關係郵箱：[email protected]
- MetaMeta Takes Action on 3.7 Million Accounts, Pages and Content In Partnership With Singapore Police ForceCompanies: Meta PlatformsIt starts with a message. A too-good-to-be-true stock tip. A luxury skincare brand offering deep discounts from a page that didn’t exist last week. A messaging group promising guaranteed returns with zero risk. Behind these “opportunities” are organised, well-resourced criminal networks — operating across borders, platforms, and industries. They move fast, adapt constantly, and rely on the fact that no single organisation can see the full picture of their operations. Disrupting them requires collaboration: law enforcement and technology companies sharing information, acting together, and moving just as fast as the scammers do. In Singapore, that’s exactly what’s happening. A partnership built on sustained information sharing Over the past two years, Meta and the Singapore Police Force (SPF) have built an information sharing partnership designed to proactively identify and remove violating scam content. Rather than responding to individual reports, this collaboration focuses on proactive network disruption – where SPF information helps Meta’s investigators identify and dismantle entire ecosystems of bad actors. Similarly, Meta’s information has aided SPF in the arrest of seven men in 2025 for their suspected involvement in a transnational unlawful remote betting operation. In 2026, information sharing between Meta and SPF has led to strong results: Uncovering Widespread Networks: Between January and June 2026, using information shared by SPF, Meta took action against more than 113,000 entities and pages connected to fraud and scams on Facebook and Instagram, with content predominantly involving investment scams where scammers lure victims in with promises of guaranteed or high investment returns. The information shared by SPF resulted in Meta actioning more than 5x the number of assets flagged. That’s not just accounts being taken down one by one. It’s the dismantling of interconnected networks where disabling one node leads investigators to connected scammers. Proactively Actioning Seasonal Scam Content: In June 2026 in anticipation of upcoming school holidays and the seasonal rise in scams, Meta and SPF conducted an enhanced disruption operation focused on e-commerce scams which promoted misleading pricing, fake promotional tactics for well known brands, exaggerated product claims, and a sense of urgency and scarcity. This resulted in Meta taking action against more than 33,600 entities. Disrupting Networks Before The Damage: Through our ongoing collaborations, SPF information also flagged a newer scam vector: “shell pages”. These Pages look empty and harmless – no ads or violating content. But scammers had pre-built infrastructure, ready to be activated for scam campaigns at a moment’s notice. Working from SPF’s signals, in July 2026, we took action against over 3.6 million shell pages before they could be used – and we’re now pursuing further disruptions against this type of scam. “Scammers count on the fact that no single organisation sees the full picture. What we’ve built with the Singapore Police Force turns that assumption on its head — their information helps us identify threats we might not see on our own, and our ability to act at scale means those networks can be dismantled before they reach more people. This is what effective collaboration looks like. Not just responding to scams after the fact, but proactively going after the infrastructure behind them.” – Daryl Poon, Director of Law Enforcement Outreach, APAC “The Singapore Police Force has long recognised that tackling sophisticated scam networks requires a collaboration with international and private stakeholders. By partnering closely with industry partners, we can share scam signals that allow our partners to take action to disrupt the criminal infrastructure behind these scams. This recent operation demonstrates the power of police and private sector collaboration- scam infrastructure was decisively taken down, cutting off scammers’ ability to defraud Singaporeans. SPF will work with Meta and other online service providers to expand data sharing and strengthen scam disruption efforts.” – Senior Assistant Commissioner of Police Justin Wong, Commander Cyber Command, Singapore Police Force Broader anti-scam efforts This work with the SPF sits within a wider ecosystem of anti-scam work that Meta is building on. Across two weeks in May and June 2026, the US Department of Justice’s Scam Center Strike Force brought together Meta, Microsoft, Coinbase, Starlink, and other companies alongside the FBI, Secret Service, and law enforcement partners in the UK, Australia, Canada, New Zealand, and Thailand. As a result of this joint disruption, more than a million online assets were disrupted — including 1.4 million accounts, pages and groups across Facebook and Instagram, 20,000 Microsoft accounts, and thousands of Starlink kits — and the Royal Thai Police arrested 63 individuals involved in scam operations. Meta, SPF and the National Crime Prevention Council (NCPC) also collaborate on public education campaigns designed to protect Singaporeans from scams. This year’s “One Step Ahead” campaign encourages the public to turn on in-app security features such as 2-FA (Two-Factor Authentication) and passkeys for Facebook and Instagram to enhance account protection, and use WhatsApp security features such as Linked Device Notifications. The campaign also promotes local resources such as the ScamShield website where users can learn more about different scam types and how to stay safe. So far, the campaign has reached 1.6 million people in Singapore. Meta continues to invest in building defenses across its platforms and removing violating scam content. So far this year we’ve removed 65 million scam ads from Facebook and Instagram, with 94% of those ads removed before anyone reported them to us. Meta supports a shared defense in which platforms, banks, telecommunications providers, and governments exchange signals and support their respective investigations and enforcement actions. That principle underpins our participation in the Industry Accord Against Online Scams and Fraud and the ASEAN Public Private Partnership Principles for Tackling Online Scams. Scams are a global industry, run across platforms, apps, and borders. Meta’s work with the Singapore Police Force shows that shared information, acted on quickly, changes the equation. Because the best defence against organised crime is an equally organised response. To learn more about staying safe online, visit the Meta Scam Protection Center. In Singapore, you can download ScamShield for real-time scam protection. The post Meta Takes Action on 3.7 Million Accounts, Pages and Content In Partnership With Singapore Police Force appeared first on Meta Newsroom.
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