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- U.S. Polo Assn.U.S. Polo Assn. Celebrates an Outstanding 2026 European Polo SeasonWest Palm Beach, FL, Oct 6, 2026 - U.S. Polo Assn.®, the official sports brand of the United States Polo Association (USPA), supported several major sports events across Europe during the 2026 summer season, reinforcing the brand's authentic connection to the sport across the continent. U.S. Polo Assn. served as the Official Apparel and Jersey Sponsor for multiple events, including: 55th Sotogrande International Polo Tournament at Ayala Polo Club in Sotogrande, Spain; Barnes French Open at Polo Club de Chantilly in France; Engel & Völkers Berlin Maifeld Polo Cup in Germany; Museumplein Polo Amsterdam in the Netherlands;Barnes French Open Winners, Kazak, on stage with trophy at Polo Club de Chantilly in France Across these partnerships, U.S. Polo Assn. outfitted players, umpires, and event staff while supporting competition ranging from historic high-goal championships in iconic venues throughout the region. "U.S. Polo Assn.'s presence across Europe reflects both the global reach of our brand and our unwavering commitment to supporting the sport that inspires the brand," said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. "From historic championship venues to dynamic polo-lifestyle events, these partnerships allow us to celebrate the athletes, clubs, and traditions that make the sport so compelling while introducing the sport to new audiences around the world." Dubai Polo Team on stage as winners of the 55th Sotogrande International Polo Tournament at Ayala Polo Club in Sotogrande, Spain In Spain, U.S. Polo Assn. supported the 55th Sotogrande International Polo Tournament at Ayala Polo Club as the Official Apparel Sponsor. Widely recognized as Spain's premier polo tournament, the summer competition featured Bronze, Silver, and Gold Cup play across multiple handicap levels. U.S. Polo Assn. provided staff apparel, umpire jerseys, branded giveaways, and the Most Valuable Player prize for the 22-goal Sotogrande Gold Cup Final, while introducing a custom retail collection for the first time. Dubai Polo Team captured the high-goal championship with a 16-9 victory over Sainte Mesme, earning its fifth Sotogrande Gold Cup title. The European season continued at the Polo Club du Domaine de Chantilly, where U.S. Polo Assn. returned for its third year as the Official Apparel and Jersey Sponsor of the Barnes French Open. Established in 2001, the French Open has developed into one of Europe's most respected high-goal tournaments and remains an important showcase for the sport in France. U.S. Polo Assn. supplied staff outfitting and umpire jerseys throughout Chantilly's season, as well as custom team jerseys for the mixed field, which concluded with Kazak securing a thrilling 10-6 victory over Akasha. High-speed play for the polo ball at the Engel & Völkers Berlin Maifeld Polo Cup in Germany In Germany, U.S. Polo Assn. marked its seventh year supporting the Engel & Völkers Berlin Maifeld Polo Cup, also known as the German High Goal Championship, as the Official Jersey and Apparel Sponsor. The brand provided team and umpire jerseys, caps, and player apparel for the eight-team tournament, which began at the Prussian Polo & Country Club and concluded at the Maifeld in Berlin's Olympic Park. The historic grounds hosted the sport's last Olympic appearance in 1936, creating a distinctive link between the sport's storied past and its continued growth in Germany. Bentley Berlin emerged as the 2026 champion against Plusquadrat following a competitive week of high-goal polo. Packed crowd watching action-packed polo at the Museumplein Polo Amsterdam in the Netherlands U.S. Polo Assn. further expanded its European sport presence through its inaugural partnership with Museumplein Polo Amsterdam, serving as the Official Jersey and Apparel Sponsor. Set in the cultural heart of Amsterdam alongside the Rijksmuseum, Van Gogh Museum, and Stedelijk Museum, the three-day arena polo tournament brought six international teams together for fast-paced competition in a landmark cultural setting. U.S. Polo Assn. outfitted teams and umpires, supported horseback cap giveaways, and presented a branded boot bag to the event's Most Valuable Player. Lassus Tandartsen won the Museumplein Polo Amsterdam 2026 Final, defeating runner-up Wereldhave, and Lassus Tandartsen's Aki van Andel was named the tournament's Most Valuable Player. "Europe continues to be an important and growing region for U.S. Polo Assn., and these partnerships create a powerful connection between the brand's sport-inspired lifestyle and its authentic roots in the sport," said Lorenzo Nencini, CEO of Incom, a U.S. Polo Assn. licensing partner in Europe. "By supporting leading polo events across key European markets, we are strengthening consumer engagement, elevating awareness of the sport and building long-term momentum for the brand throughout the region." The 2026 European season reinforced U.S. Polo Assn.'s longstanding commitment to supporting the sport around the world, from historic high-goal championships to cultural events that introduce the sport to new audiences. With a global footprint spanning 190 countries, approximately 1,200 U.S. Polo Assn. retail stores and thousands of additional points of distribution, the brand continues to bring sport, style and consumer experiences together across international markets. About U.S. Polo Assn. U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. U.S. Polo Assn.'s Global Polo Shirt Campaign, An Icon Born from the Game, is a powerful tribute to the iconic polo shirt's authentic sports origins and its evolution into one of the world's most enduring style essentials. The global sport brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at the USPA National Polo Center in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, Star Sports in India, and BeIN Sports in the Middle East now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. U.S. Polo Assn. has recently been named one of USA Today's Most Trusted Brands and in 2026 was ranked the top sports licensor in the world, surpassing the NFL, PGA Tour, and Formula 1, according to License Global. The sport-inspired brand has been recognized internationally with awards for global growth and sports content. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Fortune, Forbes, Modern Retail, WWD, and GQ, as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn. USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages its subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube. For Additional Information, Contact: Shannon Stilson - VP, Sports Marketing & Media Phone +001.561.227.6994 - E-mail: [email protected] Stacey Kovalsky - VP, Global PR & Communications Phone +001.561.790.8036 - E-mail: [email protected] SOURCE: U.S. Polo Assn.
- MILANO FASHION WEEK® - SPRING/SUMMER 2027 SHENZHEN FUTIAN FASHION EVENTTre brand protagonisti: Laurèl, IDPAN e YINER MILANO, 6 ottobre 2026 -- L'industria della moda del distretto di Futian è tornata alla Milano Fashion Week® insieme alla Camera Nazionale della Moda Italiana. Con il sostegno del Governo Popolare del Distretto di Futian,...
- MILANO FASHION WEEK® - PRIMAVERA/VERANO 2027 SHENZHEN FUTIAN FASHION EVENTTres marcas protagonistas: Laurèl, IDPAN y YINER MILÁN, 6 de octubre de 2026 -- La industria de la moda del distrito de Futian regresó a la Milano Fashion Week® de la mano de la Camera Nazionale della Moda Italiana. Con el respaldo del Gobierno Popular del Distrito de Futian...
- MILANO FASHION WEEK® - PRINTEMPS/ÉTÉ 2027 ÉVÉNEMENT MODE SHENZHEN FUTIANTrois marques à l'honneur : Laurèl, IDPAN et YINER MILAN, 6 octobre 2026 -- L'industrie de la mode de Futian a fait son retour à la Milano Fashion Week® aux côtés de la Camera Nazionale della Moda Italiana. Soutenu par le gouvernement populaire du district de Futian, à...
- LVMH : INFORMATION MENSUELLE RELATIVE AU NOMBRE TOTAL DE DROITS DE VOTE ET D’ACTIONS COMPOSANT LE CAPITAL SOCIALCompanies: LVMHCode ISIN : FR0000121014
- AmazonPrime Big Deal Days 2026 is here: 165+ of the best deals to shop now through October 7Companies: AmazonFrom tech and toys to kitchen, beauty, and fall fashion, here are the top deals to shop during the 48-hour event, running through 11:59 p.m. PDT on Wednesday, October 7.
- AmazonPrime Big Deal Days 2026 is here: 165 of the best deals to shop now through October 7Companies: AmazonFrom tech and toys to kitchen, beauty, and fall fashion, here are the top deals to shop during the 48-hour event, running through 11:59 p.m. PDT on Wednesday, October 7.
- AmazonPrime Big Deal Days 2026 is here: 150 of the best deals to shop now through October 7Companies: AmazonFrom tech and toys to kitchen, beauty, and fall fashion, here are the top deals to shop during the 48-hour event, running through 11:59 p.m. PDT on Wednesday, Oct. 7.
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- AmazonPrime Big Deal Days 2026 is here: Check out 95+ of the best deals to shop nowCompanies: AmazonFrom trending beauty and fall fashion to holiday gifting and everyday essentials, here are some of the top deals to grab during the 48-hour event.
- Chisos Skips Calfskin, Sources Dairy-Cow Hides, and Treats Care as Part of the ProductAustin, TX Tuesday Oct 6, 2026 @ 12:00 AM Central — Most cowboy boot marketing starts at the shaft and stops at the toe. Chisos Boot Company starts earlier: at the hide, the tannery standards behind it, and the habits that keep a pair alive for decades. In a June 2026 video, the Austin bootmaker put the thesis in one line. Honesty is not a finish. It is the supply chain. Chisos, the family-owned company founded in 2019 by Will Roman, does not use calfskin. Heritage cowhide for the line is chosen in part because mature dairy hides are tough enough for boots meant to be worn hard and repaired, and because that choice reduces demand for juvenile-animal harvesting. "We work with tanneries that source from dairy farms and we don’t use juvenile leathers," Roman said. "We’re very particular about the standards that the entire supply chain is using when we pick a leather or any of our materials." What the leather is asked to do Structural interiors are vegetable-tanned leather: the hard insole, outsole, heel counter, and toe box. Those parts are meant to conform to the foot over time, hold shape, and accept a cobbler’s work later. Chisos also describes a lead-free tanning approach on its Story page and develops its own heritage leather character rather than chasing uniform, disposable fashion stock. Outside, the same logic holds. Soles are set for repair. Goodyear welt construction with a leather channel welt means the sole can be replaced without throwing away the boot. Lemonwood pegs and brass nails move with leather instead of fighting it. A stacked leather heel and steel shank keep the architecture honest under daily miles. The removable comfort insole helps people actually wear the boots all day, which is what turns "built to last" from a slogan into a life cycle. "We’re conscious of the durability of that boot, the longevity, how it’s going to move and adjust to you over time," Roman said. Channel welting takes more skill and more time. Chisos does it anyway. "We think it’s the best way, and we think it’s worth it." Care is part of the product In July 2026 the company followed the materials message with a care message. Proper boot care is not a snap of the fingers after months of hard wear. It is a brush, conditioner, and time. Chisos sells its own leather balm for that reason: keep the leather conditioned, ready for weather, and improving with age instead of drying out. Roman’s practical list matches how the boots are built. Rotate pairs when you can. Pull the comfort insole and let the boot dry. Cedar boot trees help manage moisture and salt from sweat that make leather expand and contract. Condition on a cadence. For leather soles headed into wet or abrasive miles, a cobbler-applied rubber sole saver or a future leather resole extends life without pretending the first tread should be immortal. "The type of legacy I want to leave does not allow me to cut corners, because then I would know," Roman said. "And I know that the type of people drawn to Chisos are similar. They don’t cut corners in their lives, and they hold us to a higher standard as well." In a category crowded with short product cycles, Chisos treats longevity as the real sustainability play: fewer pairs discarded, more pairs resoled, hides chosen for the long haul, and care instructions published in public instead of buried in a warranty. Chisos boots, leather balm, and care guidance are available at chisos.com and at Chisos HQ, 3507 S 1st St, Austin, Texas. More on materials and care: youtube.com/Chisos. About Chisos Chisos is a family-owned cowboy boot company based in Austin, Texas, founded in 2019 by Will Roman and named for the Chisos Mountains in Big Bend National Park. Chisos builds small-batch, hand-lasted boots with traditional Goodyear welt construction, vegetable-tanned leather components, and a proprietary removable comfort insole. Learn more at https://chisos.com. Media Contact Email Contact Phone: 512-866-7222 https://chisos.com