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- Four major tech fairs open in October attracting some 6,200 exhibitors from around the worldHONG KONG, Sept 29, 2026 - The Hong Kong Trade Development Council (HKTDC) will stage flagship fairs for electronics and lighting in October, including the 46th Hong Kong Electronics Fair (Autumn Edition) and the 29th electronicAsia, which will be held concurrently at the Hong Kong Convention and Exhibition Centre (HKCEC) from 13 to 16 October; the 11th Hong Kong International Outdoor and Tech Light Expo, taking place at AsiaWorld-Expo from 26 to 29 October; and the 28th Hong Kong International Lighting Fair (Autumn Edition), to be held at the HKCEC from 27 to 30 October. The four fairs are expected to attract some 6,200 exhibitors from 28 countries and regions, showcasing cutting-edge technologies and solutions spanning consumer electronics, artificial intelligence (AI), robotics, future industries, smart lighting and smart city applications. The fairs will highlight the latest achievements in innovation and technology, reflecting global trends in industrial upgrading and digital transformation. At a press conference held today to introduce the four fairs, HKTDC Associate Executive Director Silas Chu said: “The Hong Kong SAR Government's latest Policy Address and first Five-Year Plan underscore the importance of consolidating and enhancing Hong Kong's status as an international trade centre, expediting the city's development into an international innovation and technology (I&T) centre and advancing the adoption and development of AI. In support of these strategic directions, the HKTDC is introducing several new elements at this year’s October fairs, including a new Future Industries Zone at the Autumn Electronics Fair, expanded showcases and business-matching opportunities for AI and robotics technologies to help companies connect with funding, talent, technology and international markets. A dedicated GoGlobal Connect Zone will also be set up at the venue to provide advisory services for businesses, encouraging more Chinese Mainland enterprises to leverage Hong Kong as a platform for expanding into international markets. The two lighting fairs, meanwhile, will focus on key industry trends related to smart connectivity, healthy living, immersive spatial experiences and sustainability.” Presenting highlights of the Autumn Electronics Fair, electronicAsia, the Autumn Lighting Fair and the International Outdoor and Tech Light Expo at today's press conference are: DDD (centre), Associate Executive Director of the HKTDC; Steve Chuang (left), Chairman of the HKTDC Electronics/Electrical Appliances Industries Advisory Committee; and Alvin Lee (right), Chairman of the Hong Kong Electronics & Technologies Association New Future Industries Zone demonstrates synergies in the innovation and tech ecosystem The Autumn Electronics Fair and electronicAsia kick off in mid-October, bringing together over 3,200 exhibitors from 15 countries and regions. In support of the national strategy to foster future industries, this year's Electronics Fair will introduce the new Future Industries Zone. Supported by the Innovation, Technology and Industry Bureau of the HKSAR Government, the zone is jointly organised by the HKTDC and the Hong Kong Electronic Industries Association (HKEIA), with participation from some of Hong Kong's leading innovation and technology institutions. The zone will focus on five key themes: Future Computing, Future Manufacturing, Future Marine & Quantum Technologies, Future Microelectronics and Future Wellness. In addition to industry leaders such as Lenovo, AV Concept and GP Energy Tech, more than 100 exhibitors will be showcasing a wide range of cutting-edge technologies and innovative solutions. In addition, a series of thematic events and forums centred on the five key themes will be held during the fair. The distinguished speaker lineup includes Jeffrey Lam, Member of the Executive Council and Chairperson of the Board of Directors of the Hung Shui Kiu Industry Park Company Limited; Vincent Ma, Chief Executive Officer of the Hong Kong-Shenzhen Innovation and Technology Park Limited; Clara Chan, Chief Executive Officer of the Hong Kong Investment Corporation Limited; and Allen Yeung, President (Hong Kong) of the Greater Bay Area International Information Technology Industry Association. Another highlight in the Future Industries Zone will be the announcement of the Top 100 Future Industries Pioneer List, which aims to identify innovative products and solutions with strong commercial value. The fair will also feature a start-up pitching competition, as well as thematic forums dedicated to technology talent development and industry application matching, fostering closer collaboration between innovation, talent and business opportunities. GoGlobal Connect Zone helps enterprises expand into global markets As a core member of the Task Force on Supporting Mainland Enterprises in Going Global, spearheaded by the HKSAR Government, the HKTDC is setting up a dedicated GoGlobal Connect Zone at the Electronics Fair to help Chinese Mainland companies connect with international markets through Hong Kong’s professional services providers. A series of "GoGlobal" themed forums will also be held, including “Scaling Smart Consumer Innovations Worldwide”, featuring representatives from the Hong Kong Export Credit Insurance Corporation (HKECIC), TechNode and Hang Seng Bank. The forum will explore key strategies for overseas expansion, covering topics such as market entry, financing and risk management, smart manufacturing, sustainability, compliance and certification, and brand building. In addition, representatives from OCBC Bank (Hong Kong) will share insights on the ASEAN manufacturing ecosystem in the “Navigate the Opportunities and Challenges of Overseas Expansion and Next Frontier of Growth” session, helping companies interested in expanding into ASEAN markets gain a deeper understanding of the region’s economic environment, tax policies, business expansion practices and the latest market trends. Spotlight on highlighted themes: AI and Robotics, Smart Wellness and NEXTEntertainment The Autumn Electronics Fair will showcase the latest consumer electronics products and innovative technologies, with three highlighted themes: AI & Robotics, Smart Wellness and NEXTEntertainment. Related products will be featured at various thematic zones across the fair. As the convergence of AI and robotics continues to accelerate, this year’s fair will showcase more than 120 robots, primarily in RoboPark, demonstrating applications across four key scenarios: Commercial & Services, Industrial & Logistics, Entertainment & Social, and Healthcare & Rehabilitation. The impressive lineup includes AgiBot, the world’s leading humanoid robot manufacturer by shipment volume in the first half of 2026[1]; the Shenzhen Honor Smart Technology Development Co., Ltd.’s humanoid robot, winner of the 2026 Beijing E-Town Half Marathon; Booster Robotics, champion of the 2026 RoboCup; UBTECH, one of the “Shenzhen Eight Great Guardians of Embodied Intelligence”, which will present the world’s first next-generation full-sized humanoid robot designed for “urban coexistence”; and several prominent technology companies from the “Shenzhen Eight Great Guardians” and “Hangzhou Six Little Dragons”, including AI² Robotics, Digit Robotics, EngineAI, DexForce and Deep Robotics. In addition, VIGX Technology Co., Ltd. will showcase the world’s first “pocket-sized” AI exoskeleton robot, designed to overcome the bulkiness of traditional industrial exoskeletons while being portable and easy to wear. UBTECH's Walker C1 robot performs a waltz at the press conference, demonstrating its agility, fluid motion and remarkable balance capabilities VIGX Technologies Limited presents its latest innovation – the world's first "pocket-sized" AI exoskeleton robot, designed to overcome the bulkiness of traditional industrial exoskeletons while being portable and easy to wear Manna Pacific (HK) Limited showcases an AI-powered indoor fitness screen that combines real-time motion tracking and visual guidance to help users improve posture accuracy, body coordination and workout safety. RoboPark will also feature multiple interactive experiences and showcase zones, including the RoboDog Garden for robot dog demonstrations, a robot football exhibition, the Robot Dance Battle performance, the Coffee & Popcorn Station where robots serve coffee and popcorn, as well as interactive photo spots, allowing visitors to experience firsthand the applications of robotics technology in diverse scenarios. Another highlighted theme, Smart Wellness, will cover digital health devices, smart wearables, personal care technologies, gerontech and healthy living electronics, reflecting the growing demand for solutions related to technology-enabled health management and improved quality of life. NEXTEntertainment, meanwhile, will feature extended reality (XR) technologies, smart gaming devices, digital content creation tools, AI-powered entertainment solutions and innovative consumer electronics, enhancing entertainment experiences and digital content creation capabilities. Showcasing renowned brands and start-ups with the Immersive Experience Zone The Autumn Electronics Fair will feature more than 20 themed zones, including the Hall of Fame, showcasing products from more than 560 renowned electronics brands. First-time exhibitors include companies such as HiFuture, Aoni and ZENS. The RISE Avenue zone will bring together emerging brands, featuring products ranging from gaming equipment to home entertainment systems. Another spotlight area, Adventure Hub, will include the Immersive Experience Zone, where creative technology companies will present the latest interactive gaming experiences and demonstrate virtual reality (VR) and augmented reality (AR) technologies. Visitors can try experiences such as brainwave-controlled sensors that enable users to operate games using concentration alone, without any physical controls. Over 120 emerging enterprises and start-ups will participate in the fair, primarily in the "Startup Zone”, with both the Internet of Things Hong Kong Association (IOTHK) and JimHang Academy leading groups of start-ups to showcase technologies and solutions that address real business challenges. And the Tech Hall will spotlight professional AI-driven data and Internet of Things (IoT) solutions across various industries, including intelligent monitoring systems for transportation applications. Concurrent electronicAsia to drive industry upgrading Jointly organised by the HKTDC and MMI Asia Pte Ltd and held concurrently with the Electronics Fair, electronicAsia (eAsia) will bring together exhibitors engaged in semiconductors, sensors, electronic components and manufacturing technologies. The exhibition will demonstrate how the electronics supply chain is adapting to the growing demands of AI development and digital transformation, helping enterprises seize opportunities arising from the next wave of industrial upgrading. Exhibitors including Easttop Display and Microtech Technology will unveil their latest products at the fair. Symposium on Innovation and Technology to spotlight AI and smart infrastructure A series of forums, seminars and networking events will be held during the Autumn Electronics Fair. Among the highlights is the annual Symposium on Innovation and Technology, jointly organised by the HKTDC and the Hong Kong Electronics and Technologies Association (HKETA) under the theme "AI-Driven Security & The Next-Gen Infrastructure". Distinguished speakers include Alexander Gerfer, Chief Technology Officer of Würth Elektronik Group, who will discuss how electronics technologies are powering the future of AI and intelligent systems; Dr Charles Cheung, Adjunct Associate Professor of the Department of Mathematics at Hong Kong Baptist University, who will explore how businesses can translate AI capabilities into operational excellence, innovation and business growth; and Silvia Lam Ihensekhien, Chief Security Advisor Microsoft, who will share insights into building resilient infrastructure to support AI-driven enterprises and enhance operational efficiency and competitiveness. The Hong Kong Electronics Forum, jointly organised by the HKTDC, MMI Asia Pte Ltd and the HKEIA and co-organised by Hong Kong Institute of Engineers, will explore how AI, sustainability and technological innovation are shaping the future of the electronics industry. The exhibition will also feature a series of start-up-focused activities, including enterprise-investor matching sessions, the Hong Kong Value Creation for Technology: Pitching Competition, and mentorship programmes, providing start-ups with valuable opportunities to showcase innovative ideas, expand investor networks and secure funding support to strengthen their competitiveness. Top-tier lighting technologies and global industry leaders converge at twin lighting fairs As premier annual events for the global lighting and lighting products industry, the Hong Kong International Lighting Fair (Autumn Edition) and Hong Kong International Outdoor and Tech Light Expo are expected to bring together some 3,000 exhibitors from more than 20 countries and regions. Under the theme “Beyond Illumination”, the twin lighting fairs will showcase the integration of smart technologies, sustainability, design aesthetics and lighting applications through a diverse range of thematic zones and activities. The fairs will highlight emerging industry trends and further reinforce their position as flagship platforms for the lighting industry in Asia and around the world. Leading global smart lighting and IoT industry alliances will participate in the Autumn Lighting Fair, including the Connectivity Standards Alliance, the DALI Alliance, the SILA-EMN Alliance, the Zhaga Consortium and, making its debut at the fair, KNX, the global standard for smart building and home automation. KNX, together with GVS Smart, will showcase the award-winning KNX Smart Touch S7 control panel, recipient of leading industry honours including the Red Dot Award, A’ Design Award and BDA Product Design Award. This product enables centralised control of lighting, curtains, air-conditioning systems and multiple smart home scenarios, allowing users to create personalised lighting environments and enjoy a seamless smart living experience. Hong Kong exhibitor Dimon Technology will showcase its advanced theatre lighting technologies deployed at the WestK Performing Arts Centre. The company has also provided intelligent lighting solutions for the International Gateway Centre (IGC), designed by internationally renowned architectural firm Zaha Hadid Architects, demonstrating the capability of Hong Kong lighting enterprises in delivering premium lighting technologies for landmark development projects. Hall of Connected Lighting returns with immersive lighting experiences A highlight of the Autumn Lighting Fair, the Hall of Connected Lighting will feature more than 60 leading brands, including local brand Dimon and Viliya; TUYA and Inventronics from the Chinese Mainland; Viso Systems from Denmark; Casambi from Finland; and Signify from the Netherlands. The zone will feature immersive lighting installations and application-based displays, enabling visitors to explore the latest smart lighting products and solutions through interactive light-and-shadow experiences. Among the highlights, Signify will collaborate with the Mercedes-AMG PETRONAS F1 Team to present a racing simulator experience that extends the excitement of motorsport beyond the screen into a physical environment through innovative lighting technologies. Two professional racing simulators will allow visitors to experience the thrill of high-speed driving and sharp cornering in a highly immersive setting. Premium decorative lighting brand Viliya will create Mirrorverse, an immersive mirrored art installation featuring its popular Starburst crystal chandeliers and sophisticated table lamps. The installation will demonstrate how decorative lighting can shape ambience, elevate interior design and create distinctive spatial experiences. Sunpu-Opto (HK) Limited displays its 360° Round Tube RGB Table Lamp with a high-performance RGB LED module, creating an immersive atmosphere with dynamic colour-changing light Meanwhile, Casambi, the world's leading wireless smart lighting control platform, will once again host its Artisan Café concept space at the fair. Together with renowned international lighting brand Formalighting and 12 partners from Europe, the United States and the Asia-Pacific region, Casambi will showcase its open and interconnected smart lighting ecosystem through technical presentations and application sharing. New LED Display Solution Zone creates a commercial display ecosystem Expanding the event’s product scope, the Autumn Lighting Fair will launch the new LED Display Solution Zone to foster the development of a commercial LED display ecosystem. The zone will feature LED video walls, commercial displays, transparent and flexible LED panels, immersive audio-visual systems and integrated display solutions, covering applications ranging from retail environments and corporate presentations to exhibitions, virtual production and major commercial projects. First-time exhibitor Ledman Hong Kong will present the QS Series IceScreen LED Display, which was deployed at the Milano Cortina 2026 Winter Olympic Games. Featuring large-scale 8K display technology, the solution delivers highly realistic and impactful visual experiences. The company will also introduce the LEDHUB Smart Conference Solution, which integrates large-format display, video conferencing and collaboration functions into a single platform. Winner of the 2025 TITAN Innovation Awards Gold Award, the solution has been adopted by leading institutions including The University of Hong Kong, the University of Warwick and Fudan University. Another signature zone, the Hall of Aurora, will feature some 500 renowned brands offering high-quality lighting products. Exhibitors include Hong Kong industry pioneers Prosperity Lamps & Components and Profiled Group, mainland brands Eaglerise, FSL and Leedarson, and international brands such as Finland's Lival, Germany's Cupower and Italy's Beghelli. Other featured zones include Commercial Lighting, Residential Lighting and LED Essentials. Prosperity Lamps & Components' SYMPL FUSION seamlessly integrates intelligent control and dynamic lighting, supporting multiple protocols including DALI, KNX and DMX to combine smart management with creative lighting applications First-time exhibitor Ledman Hong Kong showcases its LEDHUB Smart Conference Solution, an all-in-one platform that integrates large-format display, video conferencing and collaboration functions Outdoor and Tech Light Expo focuses on emerging smart city lighting trends The Hong Kong International Outdoor and Tech Light Expo will showcase a wide range of outdoor, commercial and industrial lighting products and solutions across three major zones: Smart Pole and Solution; Outdoor, Industrial and Technical Lighting; and Landscape and Architectural Lighting. The expo will present newly introduced photovoltaic (PV) and energy storage solutions to help cities enhance energy efficiency, alongside lighting applications for smart city development, industrial environments, professional settings, landscape projects and architectural illumination. Expo exhibitor Fonda Technology will showcase intelligent lighting solutions based on its FondaCity AIoT Cloud Platform within the Smart Pole and Solution zone, incorporating solar energy, motion sensing and various communication technologies. Approximately 70,000 smart streetlight control devices have already been deployed under Hong Kong's New Territories West smart lighting project. In addition to enabling precision lighting control, the system allows city managers to monitor operational conditions in real time via an AIoT platform, significantly enhancing urban management efficiency. Zhejiang Fonda Technology Co., Ltd. presents its multifunctional smart pole solution, which has been deployed in a project in Hong Kong’s New Territories West. Supported by approximately 70,000 smart streetlight controllers and an AIoT cloud platform, the solution enhances lighting management efficiency At the Outdoor, Industrial and Technical Lighting zone, exhibitor Zhejiang Ouruijie Lighting Technology Co., Ltd. will showcase its L10A Starship Flood Luminaire, winner of the Aladdin Lighting Award 2026 – National Best Lighting Product Award. Inspired by aircraft carrier design, the product combines a distinctive appearance with innovative lighting technology. The Landscape and Architectural Lighting zone will showcase how lighting can create unique urban atmospheres while enhancing the safety, functionality and aesthetics of public spaces. Throughout the fair period, the two lighting fairs will join hands with leading international lighting organisations to present a series of seminars, product launches and networking events. The Innovative Lighting Design Forum will be held at the Hong Kong Convention and Exhibition Centre on 27 October under the theme “Treasures of Light: Artistic Brilliance Beyond Exhibitions”. Three renowned lighting designers behind internationally acclaimed landmark projects will share the latest trends and insights, including Dr Yan Liu, Design Director, China of AT Design & Consulting Co Ltd, whose portfolio includes landmark projects such as the Louvre Museum in Paris and the Palace Museum in Beijing; Adam Meredith, Lighting Designer at MEGS Lighting from Australia, who has led lighting design projects for the Metropolitan Museum of Art in New York and M+ in Hong Kong; and Omar Elkerm, Lighting Design Manager (Africa) at Signify, who led the lighting design for several major pyramid illumination projects in Egypt. On the same day, the fair will collaborate with the Illuminating Engineering Society (IES) to launch a brand-new event, “Award-winning Illumination: Highlights from the IES Illumination Awards”. Winners of the prestigious IES Illumination Awards will share insights into the artistic and technical evolution of lighting design across different sectors. Featured speakers include Hiroyasu Shoji, Representative and Lighting Designer of Lightdesign Inc., who led the lighting design for the Grand Ring at Expo 2025 Osaka, and Kelly Jones, Co-Chief Executive Officer and President of Lighting Design Alliance, whose portfolio includes numerous projects for Disney and Universal Studios. The fair will also partner with Women in Lighting (WIL) for the first time to present “Circularity in Lighting Design” on 28 October. Leading female designers from around the world will discuss sustainable lighting design and the application of circular economy principles in the industry. Speakers include Yah Li Toh, Founder and Principal of Light Collab, who designed the lighting for the Singapore Pavilion at Expo 2020 Dubai, and Pavlina Akritas, Founder of Akritas Lighting Design, known for her work on lighting projects for some of the world's most prestigious luxury brands. Another key event, the Connected Lighting Forum, will once again be co-organised with the Shanghai Pudong Intelligent Lighting Association (SILA). Under the theme “Healing Light for the Future: Illuminating Emotional Well-being”, the forum will explore developments in intelligent and human-centric lighting technologies and their role in supporting emotional wellness, featuring case studies on the therapeutic applications of light. At AsiaWorld-Expo, a series of exhibitor and buyer activities will be held. Among the highlights, a seminar titled “Smart Tech Integration in Outdoor Lighting” on 27 October will bring together experts from the Alliance of Smart Pole Industry and another industry organisation to examine how AI is driving the next generation of smart pole applications. To facilitate sourcing and business networking across the fairs, a complimentary shuttle bus service will be provided for exhibitors and buyers between the HKCEC and AsiaWorld-Expo throughout the exhibition period. The four exhibitions will continue to adopt the HKTDC's EXHIBITION+ hybrid exhibition model, combining physical and online participation. In addition to attending the fairs in person, exhibitors and buyers can utilise the Click2Match smart business matching platform to connect, source and conduct business discussions online. The online exhibition period for the Hong Kong Electronics Fair (Autumn Edition) and electronicAsia will run from 6 to 23 October, while the online exhibitions for the Hong Kong International Lighting Fair (Autumn Edition) and Hong Kong International Outdoor and Tech Light Expo will be available from 19 October to 6 November, enabling businesses to extend their sourcing and networking activities beyond the physical fair dates. [1] Source: Counterpoint Research: Global Humanoid Robot Shipment Report for H1 2026, published on 20 August 2026. Photo download: https://bit.ly/3VBQ6dm Websites - Hong Kong Electronics Fair (Autumn Edition): https://www.hktdc.com/event/hkelectronicsfairae/en- electronicAsia: https://www.hktdc.com/event/electronicasia/en- Hong Kong International Lighting Fair (Autumn Edition): https://www.hktdc.com/event/hklightingfairae/en- Hong Kong International Outdoor and Tech Light Expo: https://www.hktdc.com/event/hkotlexpo/en Media enquiries Please contact the HKTDC’s Communications & Public Affairs Department: Hong Kong Electronics Fair (Autumn Edition) & electronicAsia Katy Wong Tel: (852) 2584 4524 Email: [email protected] Clayton Lauw Tel: (852) 2584 4472 Email: [email protected] Hong Kong International Lighting Fair (Autumn Edition) &Hong Kong International Outdoor and Tech Light Expo Christy Lee Tel: (852) 2584 4369 Email: [email protected] Jane Cheung Tel: (852) 2584 4137 Email: [email protected] HKTDC Media Room: https://mediaroom.hktdc.com/en About HKTDC The Hong Kong Trade Development Council (HKTDC) celebrates its 60th anniversary this year. The HKTDC is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
- Four major tech fairs open in October attracting some 6,200 exhibitors from around the worldHONG KONG, Sept 29, 2026 - The Hong Kong Trade Development Council (HKTDC) will stage flagship fairs for electronics and lighting in October, including the 46th Hong Kong Electronics Fair (Autumn Edition) and the 29th electronicAsia, which will be held concurrently at the Hong Kong Convention and Exhibition Centre (HKCEC) from 13 to 16 October; the 11th Hong Kong International Outdoor and Tech Light Expo, taking place at AsiaWorld-Expo from 26 to 29 October; and the 28th Hong Kong International Lighting Fair (Autumn Edition), to be held at the HKCEC from 27 to 30 October. The four fairs are expected to attract some 6,200 exhibitors from 28 countries and regions, showcasing cutting-edge technologies and solutions spanning consumer electronics, artificial intelligence (AI), robotics, future industries, smart lighting and smart city applications. The fairs will highlight the latest achievements in innovation and technology, reflecting global trends in industrial upgrading and digital transformation. At a press conference held today to introduce the four fairs, HKTDC Associate Executive Director Silas Chu said: “The Hong Kong SAR Government's latest Policy Address and first Five-Year Plan underscore the importance of consolidating and enhancing Hong Kong's status as an international trade centre, expediting the city's development into an international innovation and technology (I&T) centre and advancing the adoption and development of AI. In support of these strategic directions, the HKTDC is introducing several new elements at this year’s October fairs, including a new Future Industries Zone at the Autumn Electronics Fair, expanded showcases and business-matching opportunities for AI and robotics technologies to help companies connect with funding, talent, technology and international markets. A dedicated GoGlobal Connect Zone will also be set up at the venue to provide advisory services for businesses, encouraging more Chinese Mainland enterprises to leverage Hong Kong as a platform for expanding into international markets. The two lighting fairs, meanwhile, will focus on key industry trends related to smart connectivity, healthy living, immersive spatial experiences and sustainability.” Presenting highlights of the Autumn Electronics Fair, electronicAsia, the Autumn Lighting Fair and the International Outdoor and Tech Light Expo at today's press conference are: DDD (centre), Associate Executive Director of the HKTDC; Steve Chuang (left), Chairman of the HKTDC Electronics/Electrical Appliances Industries Advisory Committee; and Alvin Lee (right), Chairman of the Hong Kong Electronics & Technologies Association New Future Industries Zone demonstrates synergies in the innovation and tech ecosystem The Autumn Electronics Fair and electronicAsia kick off in mid-October, bringing together over 3,200 exhibitors from 15 countries and regions. In support of the national strategy to foster future industries, this year's Electronics Fair will introduce the new Future Industries Zone. Supported by the Innovation, Technology and Industry Bureau of the HKSAR Government, the zone is jointly organised by the HKTDC and the Hong Kong Electronic Industries Association (HKEIA), with participation from some of Hong Kong's leading innovation and technology institutions. The zone will focus on five key themes: Future Computing, Future Manufacturing, Future Marine & Quantum Technologies, Future Microelectronics and Future Wellness. In addition to industry leaders such as Lenovo, AV Concept and GP Energy Tech, more than 100 exhibitors will be showcasing a wide range of cutting-edge technologies and innovative solutions. In addition, a series of thematic events and forums centred on the five key themes will be held during the fair. The distinguished speaker lineup includes Jeffrey Lam, Member of the Executive Council and Chairperson of the Board of Directors of the Hung Shui Kiu Industry Park Company Limited; Vincent Ma, Chief Executive Officer of the Hong Kong-Shenzhen Innovation and Technology Park Limited; Clara Chan, Chief Executive Officer of the Hong Kong Investment Corporation Limited; and Allen Yeung, President (Hong Kong) of the Greater Bay Area International Information Technology Industry Association. Another highlight in the Future Industries Zone will be the announcement of the Top 100 Future Industries Pioneer List, which aims to identify innovative products and solutions with strong commercial value. The fair will also feature a start-up pitching competition, as well as thematic forums dedicated to technology talent development and industry application matching, fostering closer collaboration between innovation, talent and business opportunities. GoGlobal Connect Zone helps enterprises expand into global markets As a core member of the Task Force on Supporting Mainland Enterprises in Going Global, spearheaded by the HKSAR Government, the HKTDC is setting up a dedicated GoGlobal Connect Zone at the Electronics Fair to help Chinese Mainland companies connect with international markets through Hong Kong’s professional services providers. A series of "GoGlobal" themed forums will also be held, including “Scaling Smart Consumer Innovations Worldwide”, featuring representatives from the Hong Kong Export Credit Insurance Corporation (HKECIC), TechNode and Hang Seng Bank. The forum will explore key strategies for overseas expansion, covering topics such as market entry, financing and risk management, smart manufacturing, sustainability, compliance and certification, and brand building. In addition, representatives from OCBC Bank (Hong Kong) will share insights on the ASEAN manufacturing ecosystem in the “Navigate the Opportunities and Challenges of Overseas Expansion and Next Frontier of Growth” session, helping companies interested in expanding into ASEAN markets gain a deeper understanding of the region’s economic environment, tax policies, business expansion practices and the latest market trends. Spotlight on highlighted themes: AI and Robotics, Smart Wellness and NEXTEntertainment The Autumn Electronics Fair will showcase the latest consumer electronics products and innovative technologies, with three highlighted themes: AI & Robotics, Smart Wellness and NEXTEntertainment. Related products will be featured at various thematic zones across the fair. As the convergence of AI and robotics continues to accelerate, this year’s fair will showcase more than 120 robots, primarily in RoboPark, demonstrating applications across four key scenarios: Commercial & Services, Industrial & Logistics, Entertainment & Social, and Healthcare & Rehabilitation. The impressive lineup includes AgiBot, the world’s leading humanoid robot manufacturer by shipment volume in the first half of 2026[1]; the Shenzhen Honor Smart Technology Development Co., Ltd.’s humanoid robot, winner of the 2026 Beijing E-Town Half Marathon; Booster Robotics, champion of the 2026 RoboCup; UBTECH, one of the “Shenzhen Eight Great Guardians of Embodied Intelligence”, which will present the world’s first next-generation full-sized humanoid robot designed for “urban coexistence”; and several prominent technology companies from the “Shenzhen Eight Great Guardians” and “Hangzhou Six Little Dragons”, including AI² Robotics, Digit Robotics, EngineAI, DexForce and Deep Robotics. In addition, VIGX Technology Co., Ltd. will showcase the world’s first “pocket-sized” AI exoskeleton robot, designed to overcome the bulkiness of traditional industrial exoskeletons while being portable and easy to wear. UBTECH's Walker C1 robot performs a waltz at the press conference, demonstrating its agility, fluid motion and remarkable balance capabilitiesVIGX Technologies Limited presents its latest innovation – the world's first "pocket-sized" AI exoskeleton robot, designed to overcome the bulkiness of traditional industrial exoskeletons while being portable and easy to wearManna Pacific (HK) Limited showcases an AI-powered indoor fitness screen that combines real-time motion tracking and visual guidance to help users improve posture accuracy, body coordination and workout safety. RoboPark will also feature multiple interactive experiences and showcase zones, including the RoboDog Garden for robot dog demonstrations, a robot football exhibition, the Robot Dance Battle performance, the Coffee & Popcorn Station where robots serve coffee and popcorn, as well as interactive photo spots, allowing visitors to experience firsthand the applications of robotics technology in diverse scenarios. Another highlighted theme, Smart Wellness, will cover digital health devices, smart wearables, personal care technologies, gerontech and healthy living electronics, reflecting the growing demand for solutions related to technology-enabled health management and improved quality of life. NEXTEntertainment, meanwhile, will feature extended reality (XR) technologies, smart gaming devices, digital content creation tools, AI-powered entertainment solutions and innovative consumer electronics, enhancing entertainment experiences and digital content creation capabilities. Showcasing renowned brands and start-ups with the Immersive Experience Zone The Autumn Electronics Fair will feature more than 20 themed zones, including the Hall of Fame, showcasing products from more than 560 renowned electronics brands. First-time exhibitors include companies such as HiFuture, Aoni and ZENS. The RISE Avenue zone will bring together emerging brands, featuring products ranging from gaming equipment to home entertainment systems. Another spotlight area, Adventure Hub, will include the Immersive Experience Zone, where creative technology companies will present the latest interactive gaming experiences and demonstrate virtual reality (VR) and augmented reality (AR) technologies. Visitors can try experiences such as brainwave-controlled sensors that enable users to operate games using concentration alone, without any physical controls. Over 120 emerging enterprises and start-ups will participate in the fair, primarily in the "Startup Zone”, with both the Internet of Things Hong Kong Association (IOTHK) and JimHang Academy leading groups of start-ups to showcase technologies and solutions that address real business challenges. And the Tech Hall will spotlight professional AI-driven data and Internet of Things (IoT) solutions across various industries, including intelligent monitoring systems for transportation applications. Concurrent electronicAsia to drive industry upgrading Jointly organised by the HKTDC and MMI Asia Pte Ltd and held concurrently with the Electronics Fair, electronicAsia (eAsia) will bring together exhibitors engaged in semiconductors, sensors, electronic components and manufacturing technologies. The exhibition will demonstrate how the electronics supply chain is adapting to the growing demands of AI development and digital transformation, helping enterprises seize opportunities arising from the next wave of industrial upgrading. Exhibitors including Easttop Display and Microtech Technology will unveil their latest products at the fair. Symposium on Innovation and Technology to spotlight AI and smart infrastructure A series of forums, seminars and networking events will be held during the Autumn Electronics Fair. Among the highlights is the annual Symposium on Innovation and Technology, jointly organised by the HKTDC and the Hong Kong Electronics and Technologies Association (HKETA) under the theme "AI-Driven Security & The Next-Gen Infrastructure". Distinguished speakers include Alexander Gerfer, Chief Technology Officer of Würth Elektronik Group, who will discuss how electronics technologies are powering the future of AI and intelligent systems; Dr Charles Cheung, Adjunct Associate Professor of the Department of Mathematics at Hong Kong Baptist University, who will explore how businesses can translate AI capabilities into operational excellence, innovation and business growth; and Silvia Lam Ihensekhien, Chief Security Advisor Microsoft, who will share insights into building resilient infrastructure to support AI-driven enterprises and enhance operational efficiency and competitiveness. The Hong Kong Electronics Forum, jointly organised by the HKTDC, MMI Asia Pte Ltd and the HKEIA and co-organised by Hong Kong Institute of Engineers, will explore how AI, sustainability and technological innovation are shaping the future of the electronics industry. The exhibition will also feature a series of start-up-focused activities, including enterprise-investor matching sessions, the Hong Kong Value Creation for Technology: Pitching Competition, and mentorship programmes, providing start-ups with valuable opportunities to showcase innovative ideas, expand investor networks and secure funding support to strengthen their competitiveness. Top-tier lighting technologies and global industry leaders converge at twin lighting fairs As premier annual events for the global lighting and lighting products industry, the Hong Kong International Lighting Fair (Autumn Edition) and Hong Kong International Outdoor and Tech Light Expo are expected to bring together some 3,000 exhibitors from more than 20 countries and regions. Under the theme “Beyond Illumination”, the twin lighting fairs will showcase the integration of smart technologies, sustainability, design aesthetics and lighting applications through a diverse range of thematic zones and activities. The fairs will highlight emerging industry trends and further reinforce their position as flagship platforms for the lighting industry in Asia and around the world. Leading global smart lighting and IoT industry alliances will participate in the Autumn Lighting Fair, including the Connectivity Standards Alliance, the DALI Alliance, the SILA-EMN Alliance, the Zhaga Consortium and, making its debut at the fair, KNX, the global standard for smart building and home automation. KNX, together with GVS Smart, will showcase the award-winning KNX Smart Touch S7 control panel, recipient of leading industry honours including the Red Dot Award, A’ Design Award and BDA Product Design Award. This product enables centralised control of lighting, curtains, air-conditioning systems and multiple smart home scenarios, allowing users to create personalised lighting environments and enjoy a seamless smart living experience. Hong Kong exhibitor Dimon Technology will showcase its advanced theatre lighting technologies deployed at the WestK Performing Arts Centre. The company has also provided intelligent lighting solutions for the International Gateway Centre (IGC), designed by internationally renowned architectural firm Zaha Hadid Architects, demonstrating the capability of Hong Kong lighting enterprises in delivering premium lighting technologies for landmark development projects. Hall of Connected Lighting returns with immersive lighting experiences A highlight of the Autumn Lighting Fair, the Hall of Connected Lighting will feature more than 60 leading brands, including local brand Dimon and Viliya; TUYA and Inventronics from the Chinese Mainland; Viso Systems from Denmark; Casambi from Finland; and Signify from the Netherlands. The zone will feature immersive lighting installations and application-based displays, enabling visitors to explore the latest smart lighting products and solutions through interactive light-and-shadow experiences. Among the highlights, Signify will collaborate with the Mercedes-AMG PETRONAS F1 Team to present a racing simulator experience that extends the excitement of motorsport beyond the screen into a physical environment through innovative lighting technologies. Two professional racing simulators will allow visitors to experience the thrill of high-speed driving and sharp cornering in a highly immersive setting. Premium decorative lighting brand Viliya will create Mirrorverse, an immersive mirrored art installation featuring its popular Starburst crystal chandeliers and sophisticated table lamps. The installation will demonstrate how decorative lighting can shape ambience, elevate interior design and create distinctive spatial experiences. Sunpu-Opto (HK) Limited displays its 360° Round Tube RGB Table Lamp with a high-performance RGB LED module, creating an immersive atmosphere with dynamic colour-changing light Meanwhile, Casambi, the world's leading wireless smart lighting control platform, will once again host its Artisan Café concept space at the fair. Together with renowned international lighting brand Formalighting and 12 partners from Europe, the United States and the Asia-Pacific region, Casambi will showcase its open and interconnected smart lighting ecosystem through technical presentations and application sharing. New LED Display Solution Zone creates a commercial display ecosystem Expanding the event’s product scope, the Autumn Lighting Fair will launch the new LED Display Solution Zone to foster the development of a commercial LED display ecosystem. The zone will feature LED video walls, commercial displays, transparent and flexible LED panels, immersive audio-visual systems and integrated display solutions, covering applications ranging from retail environments and corporate presentations to exhibitions, virtual production and major commercial projects. First-time exhibitor Ledman Hong Kong will present the QS Series IceScreen LED Display, which was deployed at the Milano Cortina 2026 Winter Olympic Games. Featuring large-scale 8K display technology, the solution delivers highly realistic and impactful visual experiences. The company will also introduce the LEDHUB Smart Conference Solution, which integrates large-format display, video conferencing and collaboration functions into a single platform. Winner of the 2025 TITAN Innovation Awards Gold Award, the solution has been adopted by leading institutions including The University of Hong Kong, the University of Warwick and Fudan University. Another signature zone, the Hall of Aurora, will feature some 500 renowned brands offering high-quality lighting products. Exhibitors include Hong Kong industry pioneers Prosperity Lamps & Components and Profiled Group, mainland brands Eaglerise, FSL and Leedarson, and international brands such as Finland's Lival, Germany's Cupower and Italy's Beghelli. Other featured zones include Commercial Lighting, Residential Lighting and LED Essentials. Prosperity Lamps & Components' SYMPL FUSION seamlessly integrates intelligent control and dynamic lighting, supporting multiple protocols including DALI, KNX and DMX to combine smart management with creative lighting applicationsFirst-time exhibitor Ledman Hong Kong showcases its LEDHUB Smart Conference Solution, an all-in-one platform that integrates large-format display, video conferencing and collaboration functions Outdoor and Tech Light Expo focuses on emerging smart city lighting trends The Hong Kong International Outdoor and Tech Light Expo will showcase a wide range of outdoor, commercial and industrial lighting products and solutions across three major zones: Smart Pole and Solution; Outdoor, Industrial and Technical Lighting; and Landscape and Architectural Lighting. The expo will present newly introduced photovoltaic (PV) and energy storage solutions to help cities enhance energy efficiency, alongside lighting applications for smart city development, industrial environments, professional settings, landscape projects and architectural illumination. Expo exhibitor Fonda Technology will showcase intelligent lighting solutions based on its FondaCity AIoT Cloud Platform within the Smart Pole and Solution zone, incorporating solar energy, motion sensing and various communication technologies. Approximately 70,000 smart streetlight control devices have already been deployed under Hong Kong's New Territories West smart lighting project. In addition to enabling precision lighting control, the system allows city managers to monitor operational conditions in real time via an AIoT platform, significantly enhancing urban management efficiency. Zhejiang Fonda Technology Co., Ltd. presents its multifunctional smart pole solution, which has been deployed in a project in Hong Kong’s New Territories West. Supported by approximately 70,000 smart streetlight controllers and an AIoT cloud platform, the solution enhances lighting management efficiency At the Outdoor, Industrial and Technical Lighting zone, exhibitor Zhejiang Ouruijie Lighting Technology Co., Ltd. will showcase its L10A Starship Flood Luminaire, winner of the Aladdin Lighting Award 2026 – National Best Lighting Product Award. Inspired by aircraft carrier design, the product combines a distinctive appearance with innovative lighting technology. The Landscape and Architectural Lighting zone will showcase how lighting can create unique urban atmospheres while enhancing the safety, functionality and aesthetics of public spaces. Throughout the fair period, the two lighting fairs will join hands with leading international lighting organisations to present a series of seminars, product launches and networking events. The Innovative Lighting Design Forum will be held at the Hong Kong Convention and Exhibition Centre on 27 October under the theme “Treasures of Light: Artistic Brilliance Beyond Exhibitions”. Three renowned lighting designers behind internationally acclaimed landmark projects will share the latest trends and insights, including Dr Yan Liu, Design Director, China of AT Design & Consulting Co Ltd, whose portfolio includes landmark projects such as the Louvre Museum in Paris and the Palace Museum in Beijing; Adam Meredith, Lighting Designer at MEGS Lighting from Australia, who has led lighting design projects for the Metropolitan Museum of Art in New York and M+ in Hong Kong; and Omar Elkerm, Lighting Design Manager (Africa) at Signify, who led the lighting design for several major pyramid illumination projects in Egypt. On the same day, the fair will collaborate with the Illuminating Engineering Society (IES) to launch a brand-new event, “Award-winning Illumination: Highlights from the IES Illumination Awards”. Winners of the prestigious IES Illumination Awards will share insights into the artistic and technical evolution of lighting design across different sectors. Featured speakers include Hiroyasu Shoji, Representative and Lighting Designer of Lightdesign Inc., who led the lighting design for the Grand Ring at Expo 2025 Osaka, and Kelly Jones, Co-Chief Executive Officer and President of Lighting Design Alliance, whose portfolio includes numerous projects for Disney and Universal Studios. The fair will also partner with Women in Lighting (WIL) for the first time to present “Circularity in Lighting Design” on 28 October. Leading female designers from around the world will discuss sustainable lighting design and the application of circular economy principles in the industry. Speakers include Yah Li Toh, Founder and Principal of Light Collab, who designed the lighting for the Singapore Pavilion at Expo 2020 Dubai, and Pavlina Akritas, Founder of Akritas Lighting Design, known for her work on lighting projects for some of the world's most prestigious luxury brands. Another key event, the Connected Lighting Forum, will once again be co-organised with the Shanghai Pudong Intelligent Lighting Association (SILA). Under the theme “Healing Light for the Future: Illuminating Emotional Well-being”, the forum will explore developments in intelligent and human-centric lighting technologies and their role in supporting emotional wellness, featuring case studies on the therapeutic applications of light. At AsiaWorld-Expo, a series of exhibitor and buyer activities will be held. Among the highlights, a seminar titled “Smart Tech Integration in Outdoor Lighting” on 27 October will bring together experts from the Alliance of Smart Pole Industry and another industry organisation to examine how AI is driving the next generation of smart pole applications. To facilitate sourcing and business networking across the fairs, a complimentary shuttle bus service will be provided for exhibitors and buyers between the HKCEC and AsiaWorld-Expo throughout the exhibition period. The four exhibitions will continue to adopt the HKTDC's EXHIBITION+ hybrid exhibition model, combining physical and online participation. In addition to attending the fairs in person, exhibitors and buyers can utilise the Click2Match smart business matching platform to connect, source and conduct business discussions online. The online exhibition period for the Hong Kong Electronics Fair (Autumn Edition) and electronicAsia will run from 6 to 23 October, while the online exhibitions for the Hong Kong International Lighting Fair (Autumn Edition) and Hong Kong International Outdoor and Tech Light Expo will be available from 19 October to 6 November, enabling businesses to extend their sourcing and networking activities beyond the physical fair dates. [1] Source: Counterpoint Research: Global Humanoid Robot Shipment Report for H1 2026, published on 20 August 2026. Photo download: https://bit.ly/3VBQ6dm Websites - Hong Kong Electronics Fair (Autumn Edition): https://www.hktdc.com/event/hkelectronicsfairae/en - electronicAsia: https://www.hktdc.com/event/electronicasia/en - Hong Kong International Lighting Fair (Autumn Edition): https://www.hktdc.com/event/hklightingfairae/en - Hong Kong International Outdoor and Tech Light Expo: https://www.hktdc.com/event/hkotlexpo/en Media enquiries Please contact the HKTDC’s Communications & Public Affairs Department: Hong Kong Electronics Fair (Autumn Edition) & electronicAsia Katy Wong Tel: (852) 2584 4524 Email: [email protected] Clayton Lauw Tel: (852) 2584 4472 Email: [email protected] Hong Kong International Lighting Fair (Autumn Edition) & Hong Kong International Outdoor and Tech Light Expo Christy Lee Tel: (852) 2584 4369 Email: [email protected] Jane Cheung Tel: (852) 2584 4137 Email: [email protected] HKTDC Media Room: https://mediaroom.hktdc.com/en About HKTDC The Hong Kong Trade Development Council (HKTDC) celebrates its 60th anniversary this year. The HKTDC is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.
- 美国马球协会通过2026秋冬全球系列将“Game On”带入生命佛罗里达州西棕榈滩, 2026年9月29日 - (亚太商讯) - 美国马球协会美国马球协会（USPA）官方体育品牌，推出了2026年秋冬全球系列，这是一场现代的美式风格表达，根植于马球运动的传统与活力。 该活动在纽约米尔布鲁克美丽的乡村拍摄，融合了纽约生活方式的精致与哈德逊谷马术传统的真实性。从本地聚会场所和小镇的美式风情，到风景如画的马球场和乡村环境，这个地点为"Game On"营造了自然的背景，这是一个受校园生活、体育和马球持久风格启发的季节性故事。 "2026年秋冬全球系列体现了美国马球协会的独特之处：与这项运动的真实联系，一种为现实生活设计的现代美国视角和风格，"USPA Global总裁兼首席执行官J. Michael Prince表示，该公司管理并推广全球数十亿美元的美国马球协会品牌。"哈德逊谷的米尔布鲁克将这些元素汇聚一堂，营造出一个高雅、充满活力且忠于我们传统的环境。" 为各个年龄和阶段设计 2026秋冬全球系列
- USPA Global美國馬球協會通過2026秋冬全球系列將“Game On”帶入生命佛羅里達州西棕櫚灘 / 2026年9月29日 / ® 美國馬球協會美國馬球協會（ USPA）官方體育品牌，推出了2026年秋冬全球系列，這是一場現代的美式風格表達，根植於馬球運動的傳統與活力。 該活動在紐約米爾布魯克美麗的鄉村拍攝，融合了紐約生活方式的精緻與哈德遜谷馬術傳統的真實性。 從本地聚會場所和小鎮的美式風情，到風景如畫的馬球場和鄉村環境，這個地點為"Game On"營造了自然的背景，這是一個受校園生活、體育和馬球持久風格啟發的季節性故事。 "2026年秋冬全球系列體現了美國馬球協會的獨特之處：與這項運動的真實聯繫，一種為現實生活設計的現代美國視角和風格，"USPA Global總裁兼首席執行官J. Michael Prince表示，該公司管理並推廣全球數十億美元的美國馬球協會品牌。 「哈德遜谷的米爾布魯克將這些元素匯聚一堂，營造出一個高雅、充滿活力且忠於我們傳統的環境。」 為各個年齡和
- USPA Global美國馬球協會通過2026秋冬全球系列將“Game On”帶入生命佛羅里達州西棕櫚灘 / 2026年9月29日 / ® 美國馬球協會美國馬球協會（USPA）官方體育品牌，推出了2026年秋冬全球系列，這是一場現代的美式風格表達，根植於馬球運動的傳統與活力。 該活動在紐約米爾布魯克美麗的鄉村拍攝，融合了紐約生活方式的精緻與哈德遜谷馬術傳統的真實性。 從本地聚會場所和小鎮的美式風情，到風景如畫的馬球場和鄉村環境，這個地點為"Game On"營造了自然的背景，這是一個受校園生活、體育和馬球持久風格啟發的季節性故事。 "2026年秋冬全球系列體現了美國馬球協會的獨特之處：與這項運動的真實聯繫，一種為現實生活設計的現代美國視角和風格，"USPA Global總裁兼首席執行官J. Michael Prince表示，該公司管理並推廣全球數十億美元的美國馬球協會品牌。 「哈德遜谷的米爾布魯克將這些元素匯聚一堂，營造出一個高雅、充滿活力且忠於我們傳統的環境。」 為各個年齡和階段設計 2026秋冬全球系列適合各年齡段和各階段的返校季，輕鬆從課堂必備到校園風格和日常秋季穿搭。 傳統風格針織衫、高檔外套和多樣層次領銜，包括品牌標誌性的Polo衫、針織Polo衫、麻花針織毛衣、開衫、橄欖球衫、結構夾克、風衣、穀倉大衣、絎縫外套、襯衫必備品和休閒牛仔布。 "返校全明星"為系列定下基調，平衡經典單品與潮流單品。 濃郁的大學藍、綠和紅色搭配溫暖的大地色調和多功能中性色，適合秋季和節日。 傳統格子、大學和橄欖球條紋、馬術風格印花、徽章圖案和復古標誌圖形增添了鮮明個性。 同時，麂皮紋理、拼布、刷紋格子和新奇針織結構賦予層次感和質感。 USPA Global商品與設計副總裁Jessica Ramesberger表示："這個系列圍繞消費者現在的穿著方式打造，擁有多層疊穿、感覺精緻且整個季節都舒適的多變單品。 ""我們專注於打造一個將傳統經典與現代造型相結合的系列，讓消費者從秋天第一天穿到假日期間都能輕鬆穿戴。" Polo衫：由遊戲™誕生的偶像 本季延續了"Polo T恤：由比賽中誕生的偶像"的故事，進一步鞏固了Polo衫作為美國馬球協會與運動聯繫最具代表性的表達。 秋冬期間，Polo衫貫穿整個系列，從校園風格到高雅的日常服飾。 活動和拍攝還以紐約市馬球俱樂部為主題，進一步紮根秋冬故事與馬球世界，並通過新鮮現代的視角賦予系列生命。 紐約市馬球俱樂部系列限量發售。 "紐約米爾布魯克讓我們有機會講述一個既鼓舞人心又易於親近的層次豐富視覺故事，"USPA Global全球市場副總裁Stefanie Coroalles說。 "校園活力、小鎮美式風情和地道馬球俱樂部環境的融合，完美捕捉了《Game On， Fall》的精神，賦予系列強烈的身份認同感。" USPA生活 USPA Life產品持續被納入美國馬球協會的系列，並代表了全球業務中日益增長的部分。 這反映了品牌對可持續發展的持續承諾，以及探索支持企業多年支持的負責任途徑。 美國馬球協會2026秋冬全球系列已在美國馬球協會門店及全球線上 uspoloassnglobal.com 有售。 關於美國馬球協會 美國馬球協會是美國馬球協會（USPA）的官方體育品牌，USPA是美國最大的馬球俱樂部和馬球運動員協會，成立於1890年。 擁有數十億美元的全球影響力，並通過1200多家美國馬球協會零售店及數千個額外分銷點在全球分銷，美國馬球協會在全球190多個國家提供男女和兒童服裝、配飾和鞋類。 美國馬球協會的全球馬球衫活動《由遊戲誕生的偶像》是對這款標誌性馬球衫真實體育起源及其演變為世界上最持久時尚必備品之一的有力致敬。 這家全球體育品牌贊助全球重要的馬球賽事，包括每年在棕櫚灘USPA國家馬球中心舉辦的美國公開馬球錦標賽®，這是美國頂級的馬球賽事。 與美國ESPN、歐洲TNT和Eurosport、印度Star Sports以及中東BeIN Sports的歷史性合作，現已轉播由美國馬球協會贊助的多場世界頂級馬球錦標賽，使這項激動人心的運動首次向全球數百萬體育迷開放。 根據License Global的數據，美國馬球協會最近被評為《今日美國》最值得信賴品牌之一，並在2026年被評為全球頂級體育授權方，超過了NFL、PGA巡迴賽和一級方程式。 這個受體育啟發的品牌因全球增長和體育內容獲得國際認可。 由於其作為全球品牌的巨大成功，美國馬球協會曾登上《財富》、《福布斯》、《現代零售》、《世界世界雜誌》和《GQ》，以及雅虎財經和彭博社等全球眾多重要媒體。 欲了解更多資訊，請訪問 uspoloassnglobal.com 並關注@uspoloassn。 USPA Global是美國馬球協會（USPA）的子公司，管理著數十億美元的體育品牌U.S. Polo Assn。 USPA Global還管理其子公司Global Polo，後者是全球馬球運動內容的領導者。 欲了解更多資訊，請訪問 YouTube上的 globalpolo.com 或Global Polo。 圖片說明： 美國馬球協會2026年秋冬全球系列拍攝，地點位於紐約米爾布魯克美麗的鄉村 欲了解更多資訊，請聯繫： Stacey Kovalsky - 全球公關與傳播副總裁 電話：+001.561.790.8036 - 電子郵件： [email protected] Kaela Drake - 高級公關與傳播專家 電話：+001.561.790.8036 - 電子郵件： [email protected] 來源： USPA Global
- 美国马球协会通过2026秋冬全球系列将“Game On”带入生命佛罗里达州西棕榈滩, 2026年9月29日 - (亚太商讯) - 美国马球协会美国马球协会（USPA）官方体育品牌，推出了2026年秋冬全球系列，这是一场现代的美式风格表达，根植于马球运动的传统与活力。 该活动在纽约米尔布鲁克美丽的乡村拍摄，融合了纽约生活方式的精致与哈德逊谷马术传统的真实性。从本地聚会场所和小镇的美式风情，到风景如画的马球场和乡村环境，这个地点为"Game On"营造了自然的背景，这是一个受校园生活、体育和马球持久风格启发的季节性故事。 "2026年秋冬全球系列体现了美国马球协会的独特之处：与这项运动的真实联系，一种为现实生活设计的现代美国视角和风格，"USPA Global总裁兼首席执行官J. Michael Prince表示，该公司管理并推广全球数十亿美元的美国马球协会品牌。"哈德逊谷的米尔布鲁克将这些元素汇聚一堂，营造出一个高雅、充满活力且忠于我们传统的环境。" 为各个年龄和阶段设计 2026秋冬全球系列适合各年龄段和各阶段的返校季，轻松从课堂必备到校园风格和日常秋季穿搭。传统风格针织衫、高档外套和多样层次领衔，包括品牌标志性的Polo衫、针织Polo衫、麻花针织毛衣、开衫、橄榄球衫、结构夹克、风衣、谷仓大衣、绗缝外套、衬衫必备品和休闲牛仔布。"返校全明星"为系列定下基调，平衡经典单品与潮流单品。浓郁的大学蓝、绿和红色搭配温暖的大地色调和多功能中性色，适合秋季和节日。传统格子、大学和橄榄球条纹、马术风格印花、徽章图案和复古标志图形增添了鲜明个性。同时，麂皮纹理、拼布、刷纹格子和新奇针织结构赋予层次感和质感。 USPA Global商品与设计副总裁Jessica Ramesberger表示："这个系列围绕消费者现在的穿着方式打造，拥有多层叠穿、感觉精致且整个季节都舒适的多变单品。""我们专注于打造一个将传统经典与现代造型相结合的系列，让消费者从秋天第一天穿到假日期间都能轻松穿戴。" Polo衫：由游戏™诞生的偶像 本季延续了"Polo T恤：由比赛中诞生的偶像"的故事，进一步巩固了Polo衫作为美国马球协会与运动联系最具代表性的表达。秋冬期间，Polo衫贯穿整个系列，从校园风格到高雅的日常服饰。 活动和拍摄还以纽约市马球俱乐部为主题，进一步扎根秋冬故事与马球世界，并通过新鲜现代的视角赋予系列生命。纽约市马球俱乐部系列限量发售。 "纽约米尔布鲁克让我们有机会讲述一个既鼓舞人心又易于亲近的层次丰富视觉故事，"USPA Global全球市场副总裁Stefanie Coroalles说。"校园活力、小镇美式风情和地道马球俱乐部环境的融合，完美捕捉了《Game On， Fall》的精神，赋予系列强烈的身份认同感。" USPA生活 USPA Life产品持续被纳入美国马球协会的系列，并代表了全球业务中日益增长的部分。这反映了品牌对可持续发展的持续承诺，以及探索支持企业多年支持的负责任途径。 美国马球协会2026秋冬全球系列已在美国马球协会门店及全球线上 uspoloassnglobal.com 有售。 关于美国马球协会 美国马球协会是美国马球协会（USPA）的官方体育品牌，USPA是美国最大的马球俱乐部和马球运动员协会，成立于1890年。拥有数十亿美元的全球影响力，并通过1200多家美国马球协会零售店及数千个额外分销点在全球分销，美国马球协会在全球190多个国家提供男女和儿童服装、配饰和鞋类。美国马球协会的全球马球衫活动《由游戏诞生的偶像》是对这款标志性马球衫真实体育起源及其演变为世界上最持久时尚必备品之一的有力致敬。 这家全球体育品牌赞助全球重要的马球赛事，包括每年在棕榈滩USPA国家马球中心举办的美国公开马球锦标赛®，这是美国顶级的马球赛事。与美国ESPN、欧洲TNT和Eurosport、印度Star Sports以及中东BeIN Sports的历史性合作，现已转播由美国马球协会赞助的多场世界顶级马球锦标赛，使这项激动人心的运动首次向全球数百万体育迷开放。 根据License Global的数据，美国马球协会最近被评为《今日美国》最值得信赖品牌之一，并在2026年被评为全球顶级体育授权方，超过了NFL、PGA巡回赛和一级方程式。这个受体育启发的品牌因全球增长和体育内容获得国际认可。由于其作为全球品牌的巨大成功，美国马球协会曾登上《财富》、《福布斯》、《现代零售》、《世界世界杂志》和《GQ》，以及雅虎财经和彭博社等全球众多重要媒体。欲了解更多信息，请访问 uspoloassnglobal.com 并关注@uspoloassn。 USPA Global是美国马球协会（USPA）的子公司，管理着数十亿美元的体育品牌U.S. Polo Assn。USPA Global还管理其子公司Global Polo，后者是全球马球运动内容的领导者。欲了解更多信息，请访问 YouTube上的 globalpolo.com 或Global Polo。 图片说明： 美国马球协会2026年秋冬全球系列拍摄，地点位于纽约米尔布鲁克美丽的乡村 欲了解更多信息，请联系： Stacey Kovalsky - 全球公关与传播副总裁 电话：+001.561.790.8036 - 电子邮件： [email protected] Kaela Drake - 高级公关与传播专家 电话：+001.561.790.8036 - 电子邮件： [email protected] 来源： USPA Global Copyright 2026 亚太商讯. All rights reserved. www.acnnewswire.com
- USPA GlobalU.S. Polo Assn. Brings 'Game On' to Life with the 2026 Fall-Winter Global CollectionWest Palm Beach, FL, Sept 29, 2026 - U.S. Polo Assn.®, the official sports brand of the United States Polo Association (USPA), has launched its 2026 Fall-Winter Global Collection, a modern expression of American style rooted in the heritage and energy of the sport of polo. Photographed in the beautiful countryside of Millbrook, New York, the campaign blends the sophistication of New York lifestyle with the authenticity of Hudson Valley's equestrian heritage. From local gathering places and small-town Americana to scenic polo fields and countryside settings, the location creates a natural backdrop for ‘Game On,' a seasonal story inspired by campus life, sport, and polo's enduring style. "The 2026 Fall-Winter Global Collection reflects what makes U.S. Polo Assn. distinctive: an authentic connection to the sport, a modern American point of view and style designed for real life," said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. "Millbrook in the Hudson Valley brings those elements together in a setting that feels elevated, energetic, and true to our heritage." Designed for Every Age and Stage Designed for every age and stage of the back-to-school season, the 2026 Fall-Winter Global Collection moves easily from classroom essentials to campus-ready style and everyday fall dressing. Heritage-inspired knitwear, elevated outerwear, and versatile layers lead the assortment, including the brand's iconic polo shirt, knit polo sweaters, cable-knit sweaters, cardigans, rugby shirts, structured jackets, trench coats, barn coats, quilted outerwear, shirting essentials, and relaxed denim. ‘Back to School All Stars' set the tone for a collection that balances timeless staples with trend-right pieces. Rich collegiate blues, greens, and reds are layered with warm earth tones and versatile neutrals for Fall and Holiday. Heritage plaids, collegiate and rugby stripes, equestrian-inspired prints, crest motifs and vintage logo graphics add distinctive character. At the same time, sueded textures, quilting, brushed checks, and novelty knit constructions bring depth and texture. "This collection was built around the way consumers dress now, with versatile pieces that layer easily, feel polished, and remain comfortable throughout the season," said Jessica Ramesberger, VP of Merchandising and Design at USPA Global. "We focused on creating a collection that combines heritage classics with modern styling, giving consumers effortless pieces they can wear from the first day of fall through the holiday season." The Polo Shirt: An Icon Born from the Game™ The season continues the story of 'The Polo Shirt: An Icon Born from the Game,' reinforcing the polo shirt as the most recognizable expression of U.S. Polo Assn.'s connection to the sport. For Fall-Winter, it is layered throughout the collection, from campus-inspired looks to elevated everyday dressing. The campaign and photoshoot also feature NYC Polo Club, further grounding the Fall-Winter story in the world of polo and bringing the collection to life through a fresh, contemporary lens. The NYC Polo Club Collection is available as a limited offering. "Millbrook, New York gave us the opportunity to tell a layered visual story that feels both inspirational and approachable," said Stefanie Coroalles, VP of Global Marketing for USPA Global. "The mix of campus energy, small-town Americana, and authentic polo club settings captures the spirit of ‘Game On, Fall' and gives the collection a strong sense of identity." USPA Life USPA Life products continue to be incorporated across U.S. Polo Assn. collections and represent a growing portion of the global business. This reflects the brand's ongoing commitment to sustainability and to exploring responsible avenues that support the business for years to come. The U.S. Polo Assn. 2026 Fall-Winter Global Collection is available in U.S. Polo Assn. stores and online globally at uspoloassnglobal.com. About U.S. Polo Assn. U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. U.S. Polo Assn.'s Global Polo Shirt Campaign, An Icon Born from the Game, is a powerful tribute to the iconic polo shirt's authentic sports origins and its evolution into one of the world's most enduring style essentials. The global sport brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at the USPA National Polo Center in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, Star Sports in India, and BeIN Sports in the Middle East now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. U.S. Polo Assn. has recently been named one of USA Today's Most Trusted Brands and in 2026 was ranked the top sports licensor in the world, surpassing the NFL, PGA Tour, and Formula 1, according to License Global. The sport-inspired brand has been recognized internationally with awards for global growth and sports content. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Fortune, Forbes, Modern Retail, WWD, and GQ, as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn. USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages its subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube. Photo Captions: U.S. Polo Assn.'s 2026 Fall-Winter Global Collection photoshoot in the beautiful countryside of Millbrook, New York For Additional Information, Contact: Stacey Kovalsky - VP, Global PR and Communications Phone +001.561.790.8036 - Email: [email protected] Kaela Drake - Senior PR & Communications Specialist Phone +001.561.790.8036 - Email: [email protected] SOURCE: USPA Global
- BrandingBuzz.AgencyAvandaGame Expands Browser Game Catalog to More Than 22,000 TitlesAvandaGame, a browser-based online gaming platform, today announced that its catalog has grown to more than 22,000 free online games across 16 categories.To view an enhanced version of this graphic, please visit:https://images.newsfilecorp.com/files/9405/316205_963795db44d0a8ef_001full.jpgAvailable at AvandaGame.com, the platform lets players browse by genre, find newly added titles, explore curated selections and launch supported games...
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