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- BrewDog steigt mit einer fünfjährigen Partnerschaft mit den Leicester Tigers in den Rugby-Sport ein und bringt Punk-Energie in die Welford RoadELLON, Schottland und — BrewDog, ein führender Anbieter von Craft-Bier im Vereinigten Königreich und eine der weltweit bekanntesten Craft-Bier-Marken, hat heute im Rahmen einer Partnerschaft mit Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), hat heute eine fünfjährige Partnerschaft mit den Leicester Tigers, einem der bekanntesten Rugby-Union-Vereine Englands, bekannt gegeben. Damit wird BrewDog ab Beginn der Saison 2026/27 zum offiziellen Bierpartner des Vereins ernannt und bringt eine neue Welle von Craft-Bier, fanorientierten Aktionen und Spieltagsstimmung ins Mattioli Woods Welford Road Stadium.
- BrewDog fait son entrée dans le monde du rugby sous couvert d’un partenariat conclu pour cinq ans avec les Leicester Tigers et colore le stade de Welford Road en punkELLON, Écosse et LONDRES, 08 sept. 2026 -- BrewDog, leader de la bière artisanale au Royaume-Uni et l’une des marques de bière artisanale les plus reconnues au monde, marque du groupe Tilray Brands, Inc. (NASDAQ : TLRY ; TSX : TLRY), annonce ce jour la conclusion d’un partenariat d’une durée de cinq ans avec les Leicester Tigers, qui se distinguent parmi les clubs de rugby à XV les plus emblématiques d’Angleterre. À compter du début de la saison 2026–2027, BrewDog devient ainsi le partenaire bière officiel du club et entend inspirer une nouvelle dynamique d’expérience au stade Mattioli Woods Welford Road en proposant une nouvelle offre de bières artisanales, des animations pensées pour les fans et une nouvelle ambiance les jours de match.
- Rogers Communications Canada Inc.Rogers et OEG Sports & Entertainment prolongent leur partenariat stratégique de 10 ansRogers donnera plus de 1 500 billets à sa clientèle pendant la saison, dont 300 pour le match d’ouverture à domicile
- Rogers Communications Canada Inc.Rogers and OEG Sports & Entertainment Extend Strategic Partnership for 10 More YearsRogers is giving away more than 1,500 tickets to customers throughout season, including 300 for Home Opener
- PlayOn SportsMaxPreps Flag Football Showdown to Put 350+ of Nation's Top Girls' Flag Football Players on National StageLeveraging its national reach, ranking authority and deep ties across high school sports, MaxPreps brings together 18 elite programs for inaugural national invitational Sept. 11–12 — The field is set for the inaugural MaxPreps Flag Football Showdown,...
- American Wave Machines, Inc.A New Force in the Surf Park EconomySOLANA BEACH, CA, Sept 8, 2026 - American Wave Machines is pleased to announce the formation of Eastern Swell Dynamics, a new joint venture established with China Tourism Group to support the growth of PerfectSwell® surf pools across China. The new company will serve as the official licensed platform for PerfectSwell® projects in the region, bringing together AWM's proven surf technology with CTG's deep tourism infrastructure, development capabilities, market access and longstanding presence across Greater China. Riyue Bay Surf Resort powered by PerfectSwell® surf technology China Tourism Group is one of the most significant tourism enterprises in China, with a history dating back more than a century and a business network spanning mainland China, and international markets. Its platform includes travel services, scenic destinations, hotels, duty free retail, tourism transportation, real estate, cultural tourism and related destination businesses. CTG's development of Riyue Bay Surf Resort, anchored by PerfectSwell® surf technology, offers an early signal of what this partnership is designed to scale: destination experiences driven by surf. "The formation of Eastern Swell Dynamics reflects the next phase of PerfectSwell® growth," said AWM Founder Bruce McFarland. "AWM brings the surf technology, enthusiasm for the sport and surf park experience. CTG brings extraordinary regional capability, destination development experience and institutional reach. Together, we believe the joint venture is positioned to support a new generation of surf park projects." The launch comes as PerfectSwell® Surf Parks continue to emerge as powerful destination anchors, hospitality drivers and next generation recreational assets. Through Eastern Swell Dynamics, AWM and CTG intend to create a focused regional platform for long term market development, localized project support and premium surf experiences. "Riyue Bay Surf Resort has already demonstrated the appeal of high-performance PerfectSwell® surf within a destination experience developed by CTG," said Wei Li, CFO of CTG Investments. "Through Eastern Swell Dynamics, we look forward to building on that success and supporting the development of new PerfectSwell® surf destinations across China." About American Wave Machines American Wave Machines, Inc. is the inventor and developer of PerfectSwell® Surf Technology, the patented surf platform powering world-class surf destinations across real estate, hospitality, private club, resort, and commercial surf markets. PerfectSwell® helped pioneer the modern surf park category by delivering the wave surfers want: authentic, repeatable, high-performance surf with the variety, progression, and quality required to drive long-term demand. As the inventor of sequence-based pneumatic surf technology, AWM has built a deeply protected platform backed by over 50 patents worldwide, extensive operating data, and proven destination performance. PerfectSwell® innovations including Split Peaks, A-Frames, Peeling Waves, Air Sections, Barrels, Infinite Ocean, and other signature wave and design capabilities are supported by AWM's robust intellectual property portfolio. Contact: Jane McFarland [email protected] SOURCE: American Wave Machines, Inc.
- Sigma Corporation of AmericaSigma Announces 85mm F1.2 DG | Art, Unparalleled Rendering with Unprecedented MobilitySigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan), is pleased to announce the Sigma 85mm F1.2 DG | Art, a large-aperture medium-telephoto lens for full-frame cameras that combines unparalleled rendering power with a compact, lightweight design.Image caption: Sigma 85mm F1.2 DG | ArtTo view an enhanced version of this graphic, please...
- YDC 2026 unveils its winners in spectacular fashionHONG KONG, Sept 8, 2026 - 7 September 2026, Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of Hong Kong Special Administrative Region (HKSAR), CENTRESTAGE, Asia’s annual premier fashion event and a flagship event of the third Hong Kong Fashion Fest concluded successfully on 5 September. The highlight of the closing evening was the grand finale of the Hong Kong Young Fashion Designers’ Contest 2026 (YDC), where 10 up-and-coming local fashion designers unleashed their potential. Drawing from personal experiences and inner emotions, their collections told unique stories through distinctive tailoring and materials. Featuring a diverse range of vivid styles, the designs perfectly echoed this year's YDC promotional theme, "YOU." and featured a high-standard runway show for the audience. The evening welcomed a legion of celebrities and artists including Will Or, elka@Lolly Talk, Kaki Sham, Crystal Cheung, Ah Mui, Rachel Leung, Yatho Wong, Dylan So, Karl Ting, William Chang and Irving Cheung adding glamour and excitement to the competition as they showed their support and cheered on the participating designers. Will Or(wearing MARCCH) elka@Lolly Talk(wearing gnastiy.com) Kaki Sham(wearing MARCCH, STUDIO REDEMPTIVE) Crystal Cheung(wearing elio, KOWLOON CITY BOY) Rachel Leung(wearing BICY YIP, elio, JACL) Yatho Wong(wearing MARCCH, YAMA GUEST, KOWLOON CITY BOY) After careful deliberation, a panel of professional judges selected four major award winners from the 10 finalists’ collections. Tsui Ao Lung emerged as Champion with his outstanding design and received a cash prize of HK$60,000 and an overseas internship sponsored by Fang Brothers Knitting Ltd. Cheang King Tung, Kenneth received the Excellence Award and Best Art Direction Award, securing a cash prize of HK$40,000, an overseas study trip sponsored by MINI HK for the former, and collecting a cash prize of HK$10,000, a five-day course at VOGUE College of Fashion in London and an overseas study trip sponsored by VOGUE Hong Kong, with a total value of HK$30,000, for the latter. The “My Favourite Collection” Award, decided by public voting, went to Lam Chun Ni, Jenny, who was awarded a HK$30,000 Lee Gardens Area e-Gift Certificate sponsored by Hysan. ChampionDesigner: Tsui Ao LungDesign: The TideThe design: “In truth, everyone is the same—we are all inside one massive ‘raging tide.’ “The Tide” takes inspiration from a classic Cantopop hit Kuang Chao. Through the four stages of a woman’s life, the collection depicts the ebbs, flows and turbulence of human existence driven by emotion and destiny. Prizes: Cash prize of HK$60,000, an overseas study trip sponsored by Fang Brothers Knitting Ltd. The full list of winners from YDC 2026 is as follows: Champion: Tsui Ao Lung; Design: ”The Tide” Excellence Award: Cheang King Tung, Kenneth; Design: ”NOSTALGIA” Best Art Direction Award: Cheang King Tung, Kenneth; Design: ”NOSTALGIA” My Favourite Collection Award: Lam Chun Ni, Jenny; Design: ”The Old Si-Fut and New Chai” Tsui Ao Lung, winner of the Champion title, presented a collection titled “The Tide", which takes inspiration from a classic Cantopop hit Kuang Chao. Through the four stages of a woman’s life, the collection depicts the ebbs, flows and turbulence of human existence driven by emotion and destiny. Reflecting on the demanding creative process, Mr Tsui shared: "My immediate feeling upon winning is sheer exhaustion, as this collection required extensive handcrafting. I deliberately chose artisanal materials that are a stark departure from mainstream fabrics. I believe this award will bring more visibility, but more importantly, participating in YDC has helped me truly discover my future direction and the design aesthetic I am committed to pursuing." Excellence Award and Best Art Direction winner Cheang King Tung, Kenneth presented the collection “NOSTALGIA”. Drawing inspiration from the 1983 film Nostalghia, the work explores the concepts of homeland, distance and yearning, translating his memories of Hong Kong into the language of clothing. The collection draws inspiration from Hong Kong's humid air, harbours, fishing villages, typhoon shelters and industrial landscapes. Through hand-dyeing, sewing, and experimental material treatments, it showcases the traces left behind by the passage of time. Each piece is like a poem written to Hong Kong, documenting memories, emotions, and the connection between people and the city. Sharing his thoughts after the win, Mr Cheang said: "Participating in this year's YDC has been incredibly rewarding. I am very happy that my non-mainstream work has gained mainstream recognition on the YDC platform, which further affirms my future creative direction. I believe the winning edge of my work lies in presenting a relatively complete worldview, and my method of expression was also more dramatic." The My Favourite Collection Award was decided by public voting and the winner was Lam Chun Ni, Jenny for the collection "The Old Si-Fut and New Chai”. The work is set against the backdrop of Hong Kong’s workplace culture, exploring the dynamic between the veteran "old-timers" (si-futs) and the "rookies" (new chais). She translates common workplace dictums—such as "be humble", "talk less" and "endure hardship before you succeed"—into design elements. Through variations in garment structure, proportions, and details, she captures a state of mind caught between wanting to follow the rules and the urge to rebel, as well as the growth process from imitation and integration to a re-evaluation of young people. Sharing her thoughts after the win, Ms Lam said: "Joining YDC has given me many opportunities for growth and exposure, and I am very glad that my work can be seen by more people. Thank you all for supporting this theme. Perhaps the 'old-timer' workplace phenomenon resonates deeply with everyone, and I am incredibly grateful to everyone who voted for me. Winning this award is all thanks to the immense support my friends and family have continuously given me." Internationally renowned judging panel praises show for perfect fusion of Hong Kong culture and creativity This year’s YDC featured a distinguished judging panel comprising seasoned professionals from the fashion industry and media. The panel was chaired by Katherine Fang, Chairlady of the HKTDC Garment Advisory Committee, who served as Chief Judge. The VIP Judge role was taken up by Rok Hwang, founder and Creative Director of ROKH. Overseas Judge Olya Kuryshchuk, Founder & Editor-in-Chief of 1 Granary, was unable to attend the event in person buy she reviewed the shortlisted entries and provided her expert feedback ahead of the judging process. Other esteemed judges included Tracey Cheng, Vice President of Merchandising Planning and Business Development at I.T; Jonathan Lee, Co-founder of The Molecule; Cherry Mui, Editorial Director of Vogue Hong Kong; and Kieran Ho, Senior Vice President of Hong Kong at PURPLE. VIP Judge Rok Hwang expressed his appreciation for the young contestants and their energy. “YDC is an outstanding stage for young fashion designers. The show was energetic and inspiring, showcasing a brilliant mixture of Hong Kong culture and creative energy. The winning collection truly stood out in terms of emotion and color, paired with a dramatic entrance. Once again I want to congratulate all the winners and send my best wishes to them.” Mentoring the YDC contestants this year were Alex Po and Derek Cheng, founders of PONDER.ER. Drawing on their extensive industry experience, the duo provided valuable guidance to the 10 finalists throughout the competition. MINI HK has been the lead sponsor of the YDC for ten consecutive years. To celebrate this milestone, nine YDC alumni winners was invited to create a series of Iconic 3-Door All Electric MINI Cooper and the Stylish yet playful All Electric MINI Aceman 5-door car-wrap graphics, forming a one-of-a-kind limited-edition collection. The tenth design was created by the winner of the MINI-sponsored award at YDC 2026, bringing together YDC 2026’s theme, “YOU.”, and MINI HK’s “Express Yourself” philosophy. The collaboration encourages every driver to express their individuality in their own way. Beyond the exclusive car-wrap designs, MINI Hong Kong also presented a special stage programme at the Grand Final, featuring local actors alongside real MINI owners to share the stories behind their journeys with MINI. The performance brought together 16 local actors, members of the public and also MINI loyalists, including Kaki Sham, Crystal Cheung, Ah Mui, Rachel Leung, Yatho Wong, Dylan So, Amy Echulace, Ocean On, Ray So, Saito Chong, Cheuk laam, and DongDong, creating a heartfelt and inspiring experience on the YDC stage. Pictured from left to right are: Kieran Ho, Senior Vice President of Hong Kong at PURPLE; Cherry Mui, Editorial Director of Vogue Hong Kong; Jessica Chung, Regional MINI Manager; Ray Leung, Managing Director, BMW Concessionaires (HK) Limited, Hong Kong & Macau; Smilely Lam, Associate Executive Director of the HKTDC, Katherine Fang, Chairman of the HKTDC Garment Advisory Committee; Rok Hwang, Founder and Creative Director, ROKH; Maggie Chui, Senior Manager of Corporate Communications at Hysan Development; Tracey Cheng, Vice President of Merchandise Planning and Business Development, I.T; Jonathan Lee, Co-founder of The Molecule; Tsui Ao Lung, Champion of YDC 2026; Kenneth Cheang, Excellence Award & Best Art Direction Winner; and Jenny Lam, My Favourite Collection Winner. EXCELLENCE AWARD and BEST ART DIRECTIONDesigner: Cheang King Tung, KennethDesign: NOSTALGIAThe design: “Through this collection, I want to present the Hong Kong that I see” “NOSTALGIA” draws inspiration from the 1983 film Nostalghia. Through an exploration of "homeland," "distance," and "yearning," he translates his feelings for Hong Kong into a poem written through clothes. Rather than re-creating specific scenes from the movie, the collection extracts its emotions and rhythm, transforming them into a sensory language unique to his relationship with the city. Prizes (Excellence Award): Cash prize of HK$40,000, an overseas study trip sponsored by MINI HK.Prizes (BEST ART DIRECTION): Cash prize of HK$10,000, a 5-day course at VOGUE College of Fashion in London and an overseas study trip sponsored by VOGUE Hong Kong, with a total value of HK$ 30,000. MY FAVOURITE COLLECTION Designer: Lam Chun Ni, JennyDesign: The Old Si-Fut and New ChaiThe design: “I want to use design to respond to these words” “The Old Si-Fut and New Chai” is set against the backdrop of Hong Kong’s workplace, exploring the dynamic between the veteran "old-timers" (si-futs) and the "rookies" (new chais). She translates common workplace dictums—such as "be humble," "talk less," and "endure hardship before you succeed"—into design elements, capturing a state of mind caught between wanting to follow the rules and the urge to rebel. Prizes: HK$ 30,000 Lee Gardens Area e-Gift Certificate sponsored by Hysan For more photos from the grand finale, please visit: https://bit.ly/466pyDc Saito Chong(wearing YAMA GUEST) Dong Dong (left, wearing elio) and Cheuk Laam (right, wearing STUDIO REDEMPTIVE) Karl Ting(wearing Voyage) Inky Leong(wearing KOWLOON CITY BOY) William Chang Ah Mui (left, wearing BICY YIP, elio), Amy Echulace (centre, wearing JACL, elio), Jason Hong (right, wearing MARCCH, KOWLOON CITY BOY) MINI Guest Benny (left, wearing KOWLOON CITY BOY), his father (centre, wearing STUDIO REDEMPTIVE, KOWLOON CITY BOY, elio), Dylan So (right, MOODLABBYLORRAINE, KOWLOON CITY BOY) Ocean On (left, wearing BICY YIP) and Ray So (right, wearing STUDIO REDEMPTIVE, YAMA GUEST) MINI HK has been the lead sponsor of the YDC for ten consecutive years. To celebrate this milestone, nine YDC alumni winners was invited to create a series of Iconic 3-Door All Electric MINI Cooper and the Stylish yet playful All Electric MINI Aceman 5-door car-wrap graphics, forming a one-of-a-kind limited-edition collection. The tenth design was created by the winner of the MINI-sponsored award at YDC 2026, bringing together YDC 2026’s theme, “YOU.”, and MINI HK’s “Express Yourself” philosophy. The collaboration encourages every driver to express their individuality in their own way. Pictured from left to right in back row are: Jason, Amy, Crystal, Zoey (little girl), Dong Dong, Cheuk Laam Pictured from left to right in second row are: Kaki, Ah Mui, Rachel, Ada, Saito, Dylan So, Benny Father, Benny, Yatho, Ocean, Ray Pictured from left to right in front row are: Designers K Ng, Lau Hei, Wilson Choi, Toki Wong, Louis Chow, Bicy Yeung, Johnson Chong FASHIONALLY COLLECTIONS #26 FASHIONALLY.COM, dedicated to promoting young Hong Kong designers, also hosted several presentations. FASHIONALLY COLLECTION #26 showcased the latest works of MARCCH, MURFI LAU, and OUS; while phenotypsetter, Oplus2, and Szmannie launched their new collections via FASHIONALLY Presentation. FASHIONALLY COLLECTION #26 MARRCH / Theme: “Decay” MURFI LAU / Theme: “Faust of Victoria” OUS / Theme: “Hex-Grid Domain” For further details regarding the FASHIONALLY designers and their collections, please refer to the following link: here FASHIONALLY Presentation: phenotypsetterTheme: Layers of SpontaneityThe collection, Layers of Spontaneity, captures the poetic transition from a workspace "mess" to an intentional masterpiece. It is an attitude rendered in cloth—where rigid tailoring meets the fluid decay of found textiles. Through an exclusive monochromatic lens, the collection utilizes unconventional silhouettes, tactile fabric manipulations, upcycled elements, and spontaneous layering to build a narrative of textured imperfection. It is a celebration of the impromptu touch, inviting the individual to co-create the final silhouette. FASHIONALLY Presentation: Oplus2Theme: My Wayward OneThe new collection explores the transformative power of form and structure through the lens of “flower structure”—how petals, stems, and branching forms create both stability and effortless movement. Inspired by the way flowers are engineered by nature, the collection interprets floral geometry as a foundation for personal expression, turning organic design language into wearable silhouettes. FASHIONALLY Presentation: SzmannieTheme: The DevotionInspired by 1920s Art Deco, this collection fuses bold geometric lines with delicate Oriental grace. We celebrate the independent woman through ethereal feather accents, intricate embroidery, and artisanal layering. Each piece balances vintage opulence with modern architectural silhouettes, embodying a spirit that is free, resilient, and unapologetic. In the heart of winter, these designs stand as a testament to the power of feminine autonomy, blending rich textures and precise craftsmanship to create an elegant, contemporary aesthetic that defies compromise. Photo download: https://bit.ly/4xG73RY Websites CENTRESTAGE: www.centrestage.com.hk Hong Kong Young Fashion Designers’ Contest (YDC): www.fashionally.com/en/YDC Background information, collection details and photos of the 10 YDC finalists are available for download at this link: here Media enquiries PURPLE: Fiona Wong Tel: (852) 9221 1056 Email: [email protected] Yannis Sin Tel: (852) 6226 3398 Email: [email protected] HKTDC’s Communications & Public Affairs Department: Katy Wong Tel: (852) 2584 4524 Email: [email protected] Jane Cheung Tel: (852) 2584 4137 Email: [email protected] HKTDC Newsroom: https://mediaroom.hktdc.com/en About HKTDC The Hong Kong Trade Development Council (HKTDC) celebrates its 60th anniversary this year. The HKTDC is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn About Cultural and Creative Industries Development Agency (CCIDA) The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA’s strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital and our positioning as the East-meets-West centre for international cultural exchange. About Hong Kong Fashion Fest Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, "Hong Kong Fashion Fest" will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong’s fashion and textile design brands and boosts Hong Kong’s position as a prime destination for hosting mega cultural and creative events. Under the theme "Rhythm of the Heart", the third edition of Hong Kong Fashion Fest will be held from 1 to 14 September 2026 at various landmarks in Hong Kong. The event will bring together eight flagship programmes organised by six industry organisations and, for the first time, will be combined with CENTRESTAGE - the annual fashion extravaganza organised by the Hong Kong Trade Development Council - to generate stronger synergies. The event will attract fashion design industry players from all over the world to come to Hong Kong; foster collaboration, innovation and business opportunities; establish platform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong’s position as the East-meets-West centre for international cultural exchange.
- YDC 2026 unveils its winners in spectacular fashionHONG KONG, Sept 8, 2026 - 7 September 2026, Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of Hong Kong Special Administrative Region (HKSAR), CENTRESTAGE, Asia’s annual premier fashion event and a flagship event of the third Hong Kong Fashion Fest concluded successfully on 5 September. The highlight of the closing evening was the grand finale of the Hong Kong Young Fashion Designers’ Contest 2026 (YDC), where 10 up-and-coming local fashion designers unleashed their potential. Drawing from personal experiences and inner emotions, their collections told unique stories through distinctive tailoring and materials. Featuring a diverse range of vivid styles, the designs perfectly echoed this year's YDC promotional theme, "YOU." and featured a high-standard runway show for the audience. The evening welcomed a legion of celebrities and artists including Will Or, elka@Lolly Talk, Kaki Sham, Crystal Cheung, Ah Mui, Rachel Leung, Yatho Wong, Dylan So, Karl Ting, William Chang and Irving Cheung adding glamour and excitement to the competition as they showed their support and cheered on the participating designers. Will Or(wearing MARCCH) elka@Lolly Talk(wearing gnastiy.com) Kaki Sham(wearing MARCCH, STUDIO REDEMPTIVE) Crystal Cheung(wearing elio, KOWLOON CITY BOY) Rachel Leung(wearing BICY YIP, elio, JACL) Yatho Wong(wearing MARCCH, YAMA GUEST, KOWLOON CITY BOY) After careful deliberation, a panel of professional judges selected four major award winners from the 10 finalists’ collections. Tsui Ao Lung emerged as Champion with his outstanding design and received a cash prize of HK$60,000 and an overseas internship sponsored by Fang Brothers Knitting Ltd. Cheang King Tung, Kenneth received the Excellence Award and Best Art Direction Award, securing a cash prize of HK$40,000, an overseas study trip sponsored by MINI HK for the former, and collecting a cash prize of HK$10,000, a five-day course at VOGUE College of Fashion in London and an overseas study trip sponsored by VOGUE Hong Kong, with a total value of HK$30,000, for the latter. The “My Favourite Collection” Award, decided by public voting, went to Lam Chun Ni, Jenny, who was awarded a HK$30,000 Lee Gardens Area e-Gift Certificate sponsored by Hysan. Champion Designer: Tsui Ao Lung Design: The Tide The design: “In truth, everyone is the same—we are all inside one massive ‘raging tide.’ “The Tide” takes inspiration from a classic Cantopop hit Kuang Chao. Through the four stages of a woman’s life, the collection depicts the ebbs, flows and turbulence of human existence driven by emotion and destiny. Prizes: Cash prize of HK$60,000, an overseas study trip sponsored by Fang Brothers Knitting Ltd. The full list of winners from YDC 2026 is as follows: Champion: Tsui Ao Lung; Design: ”The Tide” Excellence Award: Cheang King Tung, Kenneth; Design: ”NOSTALGIA” Best Art Direction Award: Cheang King Tung, Kenneth; Design: ”NOSTALGIA” My Favourite Collection Award: Lam Chun Ni, Jenny; Design: ”The Old Si-Fut and New Chai” Tsui Ao Lung, winner of the Champion title, presented a collection titled “The Tide", which takes inspiration from a classic Cantopop hit Kuang Chao. Through the four stages of a woman’s life, the collection depicts the ebbs, flows and turbulence of human existence driven by emotion and destiny. Reflecting on the demanding creative process, Mr Tsui shared: "My immediate feeling upon winning is sheer exhaustion, as this collection required extensive handcrafting. I deliberately chose artisanal materials that are a stark departure from mainstream fabrics. I believe this award will bring more visibility, but more importantly, participating in YDC has helped me truly discover my future direction and the design aesthetic I am committed to pursuing." Excellence Award and Best Art Direction winner Cheang King Tung, Kenneth presented the collection “NOSTALGIA”. Drawing inspiration from the 1983 film Nostalghia, the work explores the concepts of homeland, distance and yearning, translating his memories of Hong Kong into the language of clothing. The collection draws inspiration from Hong Kong's humid air, harbours, fishing villages, typhoon shelters and industrial landscapes. Through hand-dyeing, sewing, and experimental material treatments, it showcases the traces left behind by the passage of time. Each piece is like a poem written to Hong Kong, documenting memories, emotions, and the connection between people and the city. Sharing his thoughts after the win, Mr Cheang said: "Participating in this year's YDC has been incredibly rewarding. I am very happy that my non-mainstream work has gained mainstream recognition on the YDC platform, which further affirms my future creative direction. I believe the winning edge of my work lies in presenting a relatively complete worldview, and my method of expression was also more dramatic." The My Favourite Collection Award was decided by public voting and the winner was Lam Chun Ni, Jenny for the collection "The Old Si-Fut and New Chai”. The work is set against the backdrop of Hong Kong’s workplace culture, exploring the dynamic between the veteran "old-timers" (si-futs) and the "rookies" (new chais). She translates common workplace dictums—such as "be humble", "talk less" and "endure hardship before you succeed"—into design elements. Through variations in garment structure, proportions, and details, she captures a state of mind caught between wanting to follow the rules and the urge to rebel, as well as the growth process from imitation and integration to a re-evaluation of young people. Sharing her thoughts after the win, Ms Lam said: "Joining YDC has given me many opportunities for growth and exposure, and I am very glad that my work can be seen by more people. Thank you all for supporting this theme. Perhaps the 'old-timer' workplace phenomenon resonates deeply with everyone, and I am incredibly grateful to everyone who voted for me. Winning this award is all thanks to the immense support my friends and family have continuously given me." Internationally renowned judging panel praises show for perfect fusion of Hong Kong culture and creativity This year’s YDC featured a distinguished judging panel comprising seasoned professionals from the fashion industry and media. The panel was chaired by Katherine Fang, Chairlady of the HKTDC Garment Advisory Committee, who served as Chief Judge. The VIP Judge role was taken up by Rok Hwang, founder and Creative Director of ROKH. Overseas Judge Olya Kuryshchuk, Founder & Editor-in-Chief of 1 Granary, was unable to attend the event in person buy she reviewed the shortlisted entries and provided her expert feedback ahead of the judging process. Other esteemed judges included Tracey Cheng, Vice President of Merchandising Planning and Business Development at I.T; Jonathan Lee, Co-founder of The Molecule; Cherry Mui, Editorial Director of Vogue Hong Kong; and Kieran Ho, Senior Vice President of Hong Kong at PURPLE. VIP Judge Rok Hwang expressed his appreciation for the young contestants and their energy. “YDC is an outstanding stage for young fashion designers. The show was energetic and inspiring, showcasing a brilliant mixture of Hong Kong culture and creative energy. The winning collection truly stood out in terms of emotion and color, paired with a dramatic entrance. Once again I want to congratulate all the winners and send my best wishes to them.” Mentoring the YDC contestants this year were Alex Po and Derek Cheng, founders of PONDER.ER. Drawing on their extensive industry experience, the duo provided valuable guidance to the 10 finalists throughout the competition. MINI HK has been the lead sponsor of the YDC for ten consecutive years. To celebrate this milestone, nine YDC alumni winners was invited to create a series of Iconic 3-Door All Electric MINI Cooper and the Stylish yet playful All Electric MINI Aceman 5-door car-wrap graphics, forming a one-of-a-kind limited-edition collection. The tenth design was created by the winner of the MINI-sponsored award at YDC 2026, bringing together YDC 2026’s theme, “YOU.”, and MINI HK’s “Express Yourself” philosophy. The collaboration encourages every driver to express their individuality in their own way. Beyond the exclusive car-wrap designs, MINI Hong Kong also presented a special stage programme at the Grand Final, featuring local actors alongside real MINI owners to share the stories behind their journeys with MINI. The performance brought together 16 local actors, members of the public and also MINI loyalists, including Kaki Sham, Crystal Cheung, Ah Mui, Rachel Leung, Yatho Wong, Dylan So, Amy Echulace, Ocean On, Ray So, Saito Chong, Cheuk laam, and DongDong, creating a heartfelt and inspiring experience on the YDC stage. Pictured from left to right are: Kieran Ho, Senior Vice President of Hong Kong at PURPLE; Cherry Mui, Editorial Director of Vogue Hong Kong; Jessica Chung, Regional MINI Manager; Ray Leung, Managing Director, BMW Concessionaires (HK) Limited, Hong Kong & Macau; Smilely Lam, Associate Executive Director of the HKTDC, Katherine Fang, Chairman of the HKTDC Garment Advisory Committee; Rok Hwang, Founder and Creative Director, ROKH; Maggie Chui, Senior Manager of Corporate Communications at Hysan Development; Tracey Cheng, Vice President of Merchandise Planning and Business Development, I.T; Jonathan Lee, Co-founder of The Molecule; Tsui Ao Lung, Champion of YDC 2026; Kenneth Cheang, Excellence Award & Best Art Direction Winner; and Jenny Lam, My Favourite Collection Winner. EXCELLENCE AWARD and BEST ART DIRECTION Designer: Cheang King Tung, Kenneth Design: NOSTALGIA The design: “Through this collection, I want to present the Hong Kong that I see” “NOSTALGIA” draws inspiration from the 1983 film Nostalghia. Through an exploration of "homeland," "distance," and "yearning," he translates his feelings for Hong Kong into a poem written through clothes. Rather than re-creating specific scenes from the movie, the collection extracts its emotions and rhythm, transforming them into a sensory language unique to his relationship with the city. Prizes (Excellence Award): Cash prize of HK$40,000, an overseas study trip sponsored by MINI HK. Prizes (BEST ART DIRECTION): Cash prize of HK$10,000, a 5-day course at VOGUE College of Fashion in London and an overseas study trip sponsored by VOGUE Hong Kong, with a total value of HK$ 30,000. MY FAVOURITE COLLECTION Designer: Lam Chun Ni, Jenny Design: The Old Si-Fut and New Chai The design: “I want to use design to respond to these words” “The Old Si-Fut and New Chai” is set against the backdrop of Hong Kong’s workplace, exploring the dynamic between the veteran "old-timers" (si-futs) and the "rookies" (new chais). She translates common workplace dictums—such as "be humble," "talk less," and "endure hardship before you succeed"—into design elements, capturing a state of mind caught between wanting to follow the rules and the urge to rebel. Prizes: HK$ 30,000 Lee Gardens Area e-Gift Certificate sponsored by Hysan For more photos from the grand finale, please visit: https://bit.ly/466pyDc Saito Chong (wearing YAMA GUEST) Dong Dong (left, wearing elio) and Cheuk Laam (right, wearing STUDIO REDEMPTIVE) Karl Ting (wearing Voyage) Inky Leong (wearing KOWLOON CITY BOY) William Chang Ah Mui (left, wearing BICY YIP, elio), Amy Echulace (centre, wearing JACL, elio), Jason Hong (right, wearing MARCCH, KOWLOON CITY BOY) MINI Guest Benny (left, wearing KOWLOON CITY BOY), his father (centre, wearing STUDIO REDEMPTIVE, KOWLOON CITY BOY, elio), Dylan So (right, MOODLABBYLORRAINE, KOWLOON CITY BOY) Ocean On (left, wearing BICY YIP) and Ray So (right, wearing STUDIO REDEMPTIVE, YAMA GUEST) MINI HK has been the lead sponsor of the YDC for ten consecutive years. To celebrate this milestone, nine YDC alumni winners was invited to create a series of Iconic 3-Door All Electric MINI Cooper and the Stylish yet playful All Electric MINI Aceman 5-door car-wrap graphics, forming a one-of-a-kind limited-edition collection. The tenth design was created by the winner of the MINI-sponsored award at YDC 2026, bringing together YDC 2026’s theme, “YOU.”, and MINI HK’s “Express Yourself” philosophy. The collaboration encourages every driver to express their individuality in their own way. Pictured from left to right in back row are: Jason, Amy, Crystal, Zoey (little girl), Dong Dong, Cheuk Laam Pictured from left to right in second row are: Kaki, Ah Mui, Rachel, Ada, Saito, Dylan So, Benny Father, Benny, Yatho, Ocean, Ray Pictured from left to right in front row are: Designers K Ng, Lau Hei, Wilson Choi, Toki Wong, Louis Chow, Bicy Yeung, Johnson Chong FASHIONALLY COLLECTIONS #26 FASHIONALLY.COM, dedicated to promoting young Hong Kong designers, also hosted several presentations. FASHIONALLY COLLECTION #26 showcased the latest works of MARCCH, MURFI LAU, and OUS; while phenotypsetter, Oplus2, and Szmannie launched their new collections via FASHIONALLY Presentation. FASHIONALLY COLLECTION #26 MARRCH / Theme: “Decay” MURFI LAU / Theme: “Faust of Victoria” OUS / Theme: “Hex-Grid Domain” For further details regarding the FASHIONALLY designers and their collections, please refer to the following link: here FASHIONALLY Presentation: phenotypsetter Theme: Layers of Spontaneity The collection, Layers of Spontaneity, captures the poetic transition from a workspace "mess" to an intentional masterpiece. It is an attitude rendered in cloth—where rigid tailoring meets the fluid decay of found textiles. Through an exclusive monochromatic lens, the collection utilizes unconventional silhouettes, tactile fabric manipulations, upcycled elements, and spontaneous layering to build a narrative of textured imperfection. It is a celebration of the impromptu touch, inviting the individual to co-create the final silhouette. FASHIONALLY Presentation: Oplus2 Theme: My Wayward One The new collection explores the transformative power of form and structure through the lens of “flower structure”—how petals, stems, and branching forms create both stability and effortless movement. Inspired by the way flowers are engineered by nature, the collection interprets floral geometry as a foundation for personal expression, turning organic design language into wearable silhouettes. FASHIONALLY Presentation: Szmannie Theme: The Devotion Inspired by 1920s Art Deco, this collection fuses bold geometric lines with delicate Oriental grace. We celebrate the independent woman through ethereal feather accents, intricate embroidery, and artisanal layering. Each piece balances vintage opulence with modern architectural silhouettes, embodying a spirit that is free, resilient, and unapologetic. In the heart of winter, these designs stand as a testament to the power of feminine autonomy, blending rich textures and precise craftsmanship to create an elegant, contemporary aesthetic that defies compromise. Photo download: https://bit.ly/4xG73RY Websites CENTRESTAGE: www.centrestage.com.hk Hong Kong Young Fashion Designers’ Contest (YDC): www.fashionally.com/en/YDC Background information, collection details and photos of the 10 YDC finalists are available for download at this link: here Media enquiries PURPLE: Fiona Wong Tel: (852) 9221 1056 Email: [email protected] Yannis Sin Tel: (852) 6226 3398 Email: [email protected] HKTDC’s Communications & Public Affairs Department: Katy Wong Tel: (852) 2584 4524 Email: [email protected] Jane Cheung Tel: (852) 2584 4137 Email: [email protected] HKTDC Newsroom: https://mediaroom.hktdc.com/en About HKTDC The Hong Kong Trade Development Council (HKTDC) celebrates its 60th anniversary this year. The HKTDC is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn About Cultural and Creative Industries Development Agency (CCIDA) The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA’s strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital and our positioning as the East-meets-West centre for international cultural exchange. About Hong Kong Fashion Fest Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, "Hong Kong Fashion Fest" will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong’s fashion and textile design brands and boosts Hong Kong’s position as a prime destination for hosting mega cultural and creative events. Under the theme "Rhythm of the Heart", the third edition of Hong Kong Fashion Fest will be held from 1 to 14 September 2026 at various landmarks in Hong Kong. The event will bring together eight flagship programmes organised by six industry organisations and, for the first time, will be combined with CENTRESTAGE - the annual fashion extravaganza organised by the Hong Kong Trade Development Council - to generate stronger synergies. The event will attract fashion design industry players from all over the world to come to Hong Kong; foster collaboration, innovation and business opportunities; establish platform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong’s position as the East-meets-West centre for international cultural exchange.
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