Search press releases
Every release here is real and links to its original. Filter by company, topic, language and date.
- SPM Communications, Inc.DALLAS PR AGENCY SPM COMMUNICATIONS EXPANDS CLIENT ROSTER, DEEPENS GEO EXPERTISEL&L Hawaiian Barbecue, Puttery and Sunfly join portfolio; agency is named to PR News Agency Elite 120 list for 4th consecutive year — SPM Communications, a strategy-led PR agency that helps consumer brands drive cultural relevance and measurable...
- OMP and PwC Alliance Moves Process Manufacturers from Siloed Supply Chain Planning to Unified DecisionsANTWERPEN, BELGIUM, Sept 23, 2026 - OMP and PwC have formed an alliance to bring unified, faster supply chain decisions to process manufacturers in life sciences, consumer goods, and chemicals. Planning in these industries runs on campaign production, long lead times, and regulatory requirements, all surfacing "too late to act on" when planning sits in separate systems. The alliance combines Unison Planning™, OMP's AI-enabled planning platform with built-in industry expertise, and PwC's implementation services. German specialty pharmaceutical company medac is already live under the alliance, with its planners working on a single demand plan in Unison Planning™. PwC and medac will present the project on October 15, 2026, at the OMP Conference in Singapore, detailing the approach behind the rollout and what it means for planning in pharma. Combining innovation, industry knowledge, and integration OMP and PwC run each implementation as a single program. OMP brings Unison Planning™, its AI-enabled platform with built-in industry expertise, connecting to the systems that a manufacturer already runs. PwC's teams lead the implementation, acting as system integrator and working directly alongside the customer's own planners. Both organizations see the same shift across life sciences, consumer goods, and chemicals: manufacturers replacing fragmented planning with a unified end-to-end plan, and looking for a platform and an implementation team that already know their industry. "Process manufacturers face the same planning constraints, whatever their size, and few have spare program capacity to absorb an implementation. That is where the combination of the platform, the industry knowledge, and an integrator who can run the program matters most," said Dieter Sleeuwaert, Senior Vice President Global Alliances at OMP. medac moves from spreadsheets to a single demand plan medac supplies specialty treatments in rheumatology, urology, hematology, and oncology to more than 90 countries, manufacturing at its own European sites. Its planning ran on a mix of spreadsheets, planning functions within its existing ERP system, and a separate tool with limited planning capability. Processes also differed by department and by geography. PwC, medac and OMP started with a focused demand planning release, resulting in an accelerated go-live for German planners ahead of the wider rollout. The remaining geographies, a supply planning layer, and a second release running in parallel with medac's SAP S/4 implementation will follow. "Leading with the demand planning release and holding the solution close to standard is what made it work. That approach transfers to other companies in the sector," said Jörg Zietz, Director, Supply Chain Planning at PwC Germany. PwC and medac on stage in Singapore Dr. Karsten Gentner, Vice President Supply Chain Management and Procurement at medac, and Jörg Zietz of PwC Germany will explain how medac is building the digital backbone for a smarter, more resilient, and AI-ready pharmaceutical supply chain. Their session takes place on October 15, 2026 at the OMP Conference in Singapore. Register for the event. About PwC At PwC, we help clients build trust and reinvent so they can turn complexity into a competitive advantage. We're a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate, and sustain momentum. About medac The medac Group is committed to improving patients' quality of life worldwide by providing access to the best possible medical therapies. As a globally operating pharmaceutical company headquartered in Germany, we are active in more than 90 countries and employ over 2,000 people worldwide. With production sites in Europe and a focus on rheumatology, urology, hematology, and oncology, medac develops and markets high-quality originator products, generics, and biosimilars. About OMP OMP helps companies facing complex planning challenges to excel, grow, and thrive by offering the best digitized supply chain planning solution on the market. Hundreds of customers in a wide range of industries - spanning consumer goods, life sciences, chemicals, metals, paper, packaging, plastics, tires, and building products - benefit from using OMP's unique Unison Planning™. Solution and product inquiries Contact OMP +32 3 650 22 11 Media inquiries Kira Perdue (Carabiner) SOURCE: OMP
- AmazonAmazon now offers nearly 30,000 pickup locations across the USCompanies: AmazonCustomers are on track to collect more than 100 million packages from Amazon pickup locations this year.
- AmazonAmazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s ClaudeCompanies: AmazonSellers can now automate routine tasks 24/7 with Seller Assistant and bring their Amazon data and Seller Central insights into the AI tools they already use.
- AmazonAmazon co-founds The Climate Pledge Fashion Coalition to scale more sustainable materials and help prevent wasteCompanies: AmazonLaunched with Amazon, Stella McCartney, Canopy, and the World Economic Forum, The Climate Pledge Fashion Coalition connects over 60 industry leaders to accelerate climate innovation.
- CON-CRĒTCON-CRĒT® Creatine HCl Rolls out Major Retail Expansion into Target and CVSCompanies: CVS HealthAs creatine goes mainstream, CON-CRĒT® brings its #1 absorbed formula to more health-conscious consumers — CON-CRĒT® Creatine HCl, the original high solubility creatine and the molecule that was awarded more patents than any other creatine,...
- Flower KnowsFlower Knows Marks 10 Year Anniversary with Limited-Time U.S. Retail Expansion into Ulta Beauty Store Nationwide, Alongside Blockbuster Experiential Brand MomentsCompanies: Ulta BeautyThe global C-beauty brand is making viral waves attracting American beauty consumers with their debut into 450 Ulta Beauty doors, Increased first-hand ULTA access, Live Pop-Ups and On-Campus Collegiate Presence LOS ANGELES, Sept. 23, 2026 -- To celebrate Flower Knows' 10th...
- LAMEA Electric Fireplace Market Poised for Growth Through 2033, Driven by Energy-Efficient Heating, Smart Home Adoption and Rising Residential and Commercial DemandUrbanization, luxury housing and hospitality drive demand for compact electric fireplaces; smart controls, premium visuals, outdoor models and e-commerce offer opportunities.
- CHOUCHOU & FRIENDS Opens The First Global Flagship Store, Launching the 'One City, One Store' Strategy with More Than 300 New ProductsShanghai, Sept 23, 2026 - The first CHOUCHOU & FRIENDS global flagship store officially opened at No. 558 East Nanjing Road, Huangpu District, Shanghai. Occupying a total floor area of 570 square metres, it is China's first multi-celebrity-IP immersive fan experience flagship store, bringing music, trendy toys and culture together in one trendy experience space. A significant step in Star Plus Legend's offline retail matrix, the store is set to become a city-level trendy IP landmark in the heart of East Nanjing Road's core commercial district. Zhou Peimin, Chief Operating Officer of Star Plus Legend Group, said in her opening speech: “Shanghai is not only a trendsetter for China’s consumer market, but also a key gateway through which global brands and trend culture reach China and Chinese brands reach the world. East Nanjing Road sits at the very intersection of Shanghai-style commercial heritage and contemporary youth culture. Choosing this address for the first store is a deliberate first step in Star Plus Legend’s ‘One City, One Store’ strategy. Through this space, we hope to bring younger, more contemporary trendy content to East Nanjing Road, give consumers a cultural experience worth lingering in and returning to, and leave behind an IP memory for Shanghai that people can take away and share.” Music Woven into Architecture, An Immersive Space Unfolds Floor by Floor As the centrepiece of the store experience, the interior design takes its cues from the aesthetics and storytelling of Jay Chou’s classic songs, linking fans’ shared musical memories with somewhere to meet offline, creating a fan space to wander through, play in and linger in. This experience is clearly perceptible from the facade. A signature giant clock installation pays tribute to “Counter-clockwise Clock”, giving the space a sense of time running backwards. Standing on East Nanjing Road, passers-by immediately register a musical symbol that belongs to CHOUCHOU. The building as a whole draws on the retro European Gothic aesthetic of “William’s Castle”. The period stone cladding, carved arched windows, stained glass and fireplace settings recreate the song’s fantastical castle atmosphere in physical form. Music is no longer something merely heard, it becomes a scene you can see and walk into. Inside, the narrative unfolds floor by floor. 1F, the “Star’s Living Room”, carries the retro European villa facade through to the interior, with a giant chiming clock installation, large art toy sculptures and lighting strips, complemented indoors by stained glass, a fireplace-and-sofa lounge, a central large art toy island and a blind box retail area. The floor balances shopping with photo-taking and rest, recreating the feel of a living room where fans gather. On 2F, the “CHOUCHOU Universe” stages blue nebula resin flooring, time-space photo-frame installations and happiness-making capsule pods to create a walk-through IP universe, with immersive photo spots and storytelling at its core. 3F, the “Secret Loft”, is expected to open to the public in November 2026 and is planned to house a hidden restaurant and an acoustics laboratory party space, extending the store beyond retail into community gathering. More Than 300 SKUs at Launch, with Global Debuts and City Exclusives in the Spotlight Beyond the spatial experience, the store’s product line-up is equally rich. During the opening period, the store is unveiling a first drop of more than 300 SKUs across seven categories: collectible figures and blind boxes, themed plush, trendy accessories, home and lifestyle, digital peripherals, city exclusives and cross-brand collaborations. The range covers both collectible large art toys and series blind boxes, and practical spin-offs for everyday use, delivering on the promise of “collect it, wear it, use it”. At the centre of the opening line-up are six plush series—Earphone CHOUCHOU, Poker Encounter, Football CHOUCHOU, Dim Sum Is Busy, Absolute Pitch and Milk Tea CHOUCHOU—unveiled as a surprise, each with its own distinctive theme concept and cute, playful styling, adding a younger, more comforting and more collectible note to the store’s trendy toy offer. The “Kung Fu Soccer × CHOUCHOU” collaboration series brings together the rousing spirit of sport and the CHOUCHOU character. Using trendy toys as a medium to connect with film and television culture, the series creates a new form of expression between the thrill of a sports storyline and the approachability of the IP character. Star Plus Legend's original IP MAJI DOGGIE goes on sale in a physical store for the first time, joined by IPs including WAKAEMO, further broadening the store’s IP matrix and giving consumers more characters to choose from and interact with. Also in the mix is the “Shanghai Flagship Store City Exclusive Series”, inspired by Shanghai’s urban culture and the architecture of the flagship store itself. It turns Shanghai-style motifs such as the East Nanjing Road store, the Oriental Pearl Tower and Magnolia into collectible souvenirs, so that customers can “Bring the flagship store and Shanghai memories home”. Several limited editions make their global debut during the opening period and are available only at the East Nanjing Road flagship store. From cross-brand collaborations to original IP incubation, and from city exclusives to collectible figures, the range strengthens the store’s content and gives the opening line-up greater depth and freshness, all assembled with genuine care. “One City, One Store” Strategy Kicks Off as the Offline Retail Matrix Accelerates Beyond products, the store’s IP strategy and expansion roadmap are equally well defined. Anchored by CHOUCHOU, Jay Chou’s official anime-style IP character, the store will continue to introduce more global celebrity IPs over time, supporting multi-IP co-existence. Zhou Peimin said the flagship store operates a “One City, One Store; One City, One Custom Design” model, and will keep the space fresh with regularly updated products, themes, collaborations and cultural content, so that every visit offers new discoveries and experiences. Next, Central China's first flagship store, in Changsha, will open on September 24, followed by flagship stores in Chengdu and Guangzhou. The store network will also bring in overseas trendy IP content and work with Unitree Robotics to explore a new business track of “trendy IP + smart hardware”. For Star Plus Legend, opening its first global flagship store is both a key step in extending from IP operation into physical, on-the-ground experience and an important milestone in upgrading the offline retail matrix from robot shops and pop-up stores into flagship-store experience spaces. The opening is only the starting point. The store will keep refreshing its content around new IP releases, artist collaborations, city exclusives and offline community events, so that every visit feels new and the opening buzz turns into lasting content appeal and urban trend vitality. Zhou Peimin said the company aims to build IPs for the long term, approach business through a cultural lens and use physical space as a point of connection. Products are not simply merchandise, but part of the IP narrative; a store is not a one-off photo spot, but the beginning of an ongoing relationship between the brand and its customers. CHOUCHOU & FRIENDS’ vision is to become a world-class trendy celebrity IP platform deeply rooted in Chinese culture, connected to global creative resources and in step with the era's direction of high-quality development in the cultural sector. Using trendy IPs as a vehicle, it will tell compelling cultural stories for a new era and bring Chinese trend culture to the world. About Company Star Plus Legend Holdings Limited (6683.HK) was founded in 2017 and primarily focuses on IP creation and operation, leveraging IP-driven synergies to expand into AI + robotics and new consumption in the healthy lifestyle sector. The Company was successfully listed on the Main Board of the Hong Kong Stock Exchange in July 2023, approved for inclusion in the Hang Seng Composite Index in February 2024, and formally entered the Hong Kong Stock Connect in March of the same year. In September 2025, Star Plus Legend announced the acquisition of approximately 1.17% equity in National Stadium Co., Ltd. (the operator of the Bird’s Nest), becoming the only private-sector shareholder of the Bird’s Nest to date. In November of the same year, Star Plus Legend announced that it had become a strategic shareholder of Galaxy Corporation Co., Ltd (“Galaxy”), a well-known entertainment management company in South Korea, strengthening its global IP presence. Galaxy boasts a roster of globally influential artists, including Kwon Ji-Yong (also known as G-DRAGON), Kim Jong-kook, and Song Kang-ho. In the field of IP creation and operation, the Company maximizes the influence of its artists by creating personalized character and content IPs tailored to each individual. In terms of character IPs, the Company has established deep collaborations with core celebrities such as Jay Chou and Liu Keng-hung, resulting in two iconic IPs — “CHOUCHOU” and “Coach Liu”. And the cumulative number of fans of the existing celebrity IP portfolio has reached 280 million. In 2023, the Company collaborated with a top Hollywood visual effects team to create the digital human of “CHOUCHOU” for Jay Chou and launched the first metaverse trailer, “The Awakening”. The authorization of the digital human of CHOUCHOU to China Mobile as its Dynamic Star Ambassador, 5G Metaverse Pioneer, and 5G Video Ringtone Ambassador signifies Star Plus Legend’s successful expansion of its IP licensing business into the digital content sector. In 2022, the Company assisted Liu Keng-hung in becoming a national fitness coach and also developed his official anime-style persona and digital human, "Coach Liu”. In 2026, Liu Keng-hung was selected into the first batch of quality online streamers under the Quality Online Streamer Cultivation Project. In addition, the Company introduced a new original IP character, “WAKAEMO,” in 2025, and launched a collaboration programme with 100 international pop artists to build a global artist network and promote the internationalisation of Chinese celebrity IPs. In terms of content IP, the Company created Jay Chou’s first outdoor reality show “J-Style Trip” in 2020, which has aired for three seasons. In 2024, it launched “Yue Lai Yue Kuai Le”, a music talk show hosted by Harlem Yu. In 2025, the Company rolled out micro-variety shows and sports variety shows featuring Liu Keng-hung, including “Nothing But Fifty” and “Geng Wo Qi Jiu Dui Le”, as well as the city fitness family event series “Geng Fitness 5KM” and the fun competition “G-VERSE Celebrity Tennis Invitational”, among others. In terms of events, the Company invests in or produces the world tour concerts of Jay Chou and Kwon Ji-Yong, as well as concerts featuring artists from the Star Plus Legend portfolio. Relying on its own IP resources to drive content development, the Company has launched cultural tourism projects in over twenty cities worldwide, deepening the integrated development of “IP + Culture + Tourism + Business + Sports + Performance”. In September 2025, Star Plus Legend partnered with Shanghai Museum to host the themed art show “The Remarkable Ancestors — CHOUCHOU’s Time Travel Adventure”, making “CHOUCHOU” the first celebrity IP to enter a national museum. To mark the 25th anniversary of Jay Chou’s debut, the Etersource brand announced the release of the officially authorized Jay Chou “Carnival” World Tour collectible cards series, for which Star Plus Legend serves as the exclusive global distributor. In the AI + robotics segment, the Company announced a strategic partnership with Yushu Technology, a global leader in robotics. The two parties will serve as each other’s strategic partners worldwide and will jointly develop consumer-grade Robot products. The first collaborative product, a quadruped robot dog with strong IP attributes, made its first public debut at the opening ceremony of the Shanghai Tourism Festival. Furthermore, Star Plus Legend and Yushu Technology have established a joint venture to explore the new field of “IP + Robotics + AI”. The Joint Venture Company will be primarily responsible for the creation and development of consumer-grade IP robots (including pet quadruped robots and performing humanoid robots) and IP derivative products (the “Products”), and will have exclusive rights to sell and operate the Products. In the new consumption in the healthy lifestyle sector, the Company focuses on developing and selling health management and skincare products. Its portfolio includes several brands: MODONG, a health management brand that promotes low-sugar and low-carb diet; Bonggie, which features food products with clean ingredient list; Dr. INYOU, which focuses on nutrition balance; Dr. MG, a skincare brand which targets recombinant collagen; and VIVICYCLE, a light-exercise lifestyle brand that integrates fitness into everyday life. According to CIC, MODONG Coffee ranked first in China's bulletproof drink market by gross merchandise value (GMV) for six consecutive years from 2020 to 2025, with cumulative sales reaching 130 million cups over the six years. Bonggie Matcha Powder became the best-selling product in the Douyin natural powder market in 2023. In addition, the MODONG brand has received honors such as the “AA Well-known Trademark” and “Jiangsu Famous Trademark”. In March 2025, MODONG underwent brand revitalisation and launched the new MODONG MAGIC series, promoting the brand concept "A Cup On-the-Go: Crafting Magic for Healthy Living", and officially announced Hannah Quinlivan as the brand ambassador. In terms of business operations, Star Plus Legend relies on its core IPs, integrates various application scenarios, and advances a global expansion strategy to build a full-chain ecosystem covering IP incubation, operation, and monetisation. In addition, the Company actively embraces cutting-edge technology and pioneers the new “IP + Robotics + AI” track, shaping a comprehensive model of “IP + Content + Technology + Consumption” to create a complete commercial closed loop. Through technological empowerment and scenario-based innovation, the Company is building a “Global IP Development and Operation Platform,” advancing from an “IP Creator and Operator” to an “Ecosystem Operator for Happiness Experiences”. Star Plus Legend’s Official Website: www.6683.hk Media inquiries:Star Plus Legend’s Media Relations Email: [email protected]
- CHOUCHOU & FRIENDS Opens The First Global Flagship Store, Launching the 'One City, One Store' Strategy with More Than 300 New ProductsShanghai, Sept 23, 2026 - The first CHOUCHOU & FRIENDS global flagship store officially opened at No. 558 East Nanjing Road, Huangpu District, Shanghai. Occupying a total floor area of 570 square metres, it is China's first multi-celebrity-IP immersive fan experience flagship store, bringing music, trendy toys and culture together in one trendy experience space. A significant step in Star Plus Legend's offline retail matrix, the store is set to become a city-level trendy IP landmark in the heart of East Nanjing Road's core commercial district. Zhou Peimin, Chief Operating Officer of Star Plus Legend Group, said in her opening speech: “Shanghai is not only a trendsetter for China’s consumer market, but also a key gateway through which global brands and trend culture reach China and Chinese brands reach the world. East Nanjing Road sits at the very intersection of Shanghai-style commercial heritage and contemporary youth culture. Choosing this address for the first store is a deliberate first step in Star Plus Legend’s ‘One City, One Store’ strategy. Through this space, we hope to bring younger, more contemporary trendy content to East Nanjing Road, give consumers a cultural experience worth lingering in and returning to, and leave behind an IP memory for Shanghai that people can take away and share.” Music Woven into Architecture, An Immersive Space Unfolds Floor by Floor As the centrepiece of the store experience, the interior design takes its cues from the aesthetics and storytelling of Jay Chou’s classic songs, linking fans’ shared musical memories with somewhere to meet offline, creating a fan space to wander through, play in and linger in. This experience is clearly perceptible from the facade. A signature giant clock installation pays tribute to “Counter-clockwise Clock”, giving the space a sense of time running backwards. Standing on East Nanjing Road, passers-by immediately register a musical symbol that belongs to CHOUCHOU. The building as a whole draws on the retro European Gothic aesthetic of “William’s Castle”. The period stone cladding, carved arched windows, stained glass and fireplace settings recreate the song’s fantastical castle atmosphere in physical form. Music is no longer something merely heard, it becomes a scene you can see and walk into. Inside, the narrative unfolds floor by floor. 1F, the “Star’s Living Room”, carries the retro European villa facade through to the interior, with a giant chiming clock installation, large art toy sculptures and lighting strips, complemented indoors by stained glass, a fireplace-and-sofa lounge, a central large art toy island and a blind box retail area. The floor balances shopping with photo-taking and rest, recreating the feel of a living room where fans gather. On 2F, the “CHOUCHOU Universe” stages blue nebula resin flooring, time-space photo-frame installations and happiness-making capsule pods to create a walk-through IP universe, with immersive photo spots and storytelling at its core. 3F, the “Secret Loft”, is expected to open to the public in November 2026 and is planned to house a hidden restaurant and an acoustics laboratory party space, extending the store beyond retail into community gathering. More Than 300 SKUs at Launch, with Global Debuts and City Exclusives in the Spotlight Beyond the spatial experience, the store’s product line-up is equally rich. During the opening period, the store is unveiling a first drop of more than 300 SKUs across seven categories: collectible figures and blind boxes, themed plush, trendy accessories, home and lifestyle, digital peripherals, city exclusives and cross-brand collaborations. The range covers both collectible large art toys and series blind boxes, and practical spin-offs for everyday use, delivering on the promise of “collect it, wear it, use it”. At the centre of the opening line-up are six plush series—Earphone CHOUCHOU, Poker Encounter, Football CHOUCHOU, Dim Sum Is Busy, Absolute Pitch and Milk Tea CHOUCHOU—unveiled as a surprise, each with its own distinctive theme concept and cute, playful styling, adding a younger, more comforting and more collectible note to the store’s trendy toy offer. The “Kung Fu Soccer × CHOUCHOU” collaboration series brings together the rousing spirit of sport and the CHOUCHOU character. Using trendy toys as a medium to connect with film and television culture, the series creates a new form of expression between the thrill of a sports storyline and the approachability of the IP character. Star Plus Legend's original IP MAJI DOGGIE goes on sale in a physical store for the first time, joined by IPs including WAKAEMO, further broadening the store’s IP matrix and giving consumers more characters to choose from and interact with. Also in the mix is the “Shanghai Flagship Store City Exclusive Series”, inspired by Shanghai’s urban culture and the architecture of the flagship store itself. It turns Shanghai-style motifs such as the East Nanjing Road store, the Oriental Pearl Tower and Magnolia into collectible souvenirs, so that customers can “Bring the flagship store and Shanghai memories home”. Several limited editions make their global debut during the opening period and are available only at the East Nanjing Road flagship store. From cross-brand collaborations to original IP incubation, and from city exclusives to collectible figures, the range strengthens the store’s content and gives the opening line-up greater depth and freshness, all assembled with genuine care. “One City, One Store” Strategy Kicks Off as the Offline Retail Matrix Accelerates Beyond products, the store’s IP strategy and expansion roadmap are equally well defined. Anchored by CHOUCHOU, Jay Chou’s official anime-style IP character, the store will continue to introduce more global celebrity IPs over time, supporting multi-IP co-existence. Zhou Peimin said the flagship store operates a “One City, One Store; One City, One Custom Design” model, and will keep the space fresh with regularly updated products, themes, collaborations and cultural content, so that every visit offers new discoveries and experiences. Next, Central China's first flagship store, in Changsha, will open on September 24, followed by flagship stores in Chengdu and Guangzhou. The store network will also bring in overseas trendy IP content and work with Unitree Robotics to explore a new business track of “trendy IP + smart hardware”. For Star Plus Legend, opening its first global flagship store is both a key step in extending from IP operation into physical, on-the-ground experience and an important milestone in upgrading the offline retail matrix from robot shops and pop-up stores into flagship-store experience spaces. The opening is only the starting point. The store will keep refreshing its content around new IP releases, artist collaborations, city exclusives and offline community events, so that every visit feels new and the opening buzz turns into lasting content appeal and urban trend vitality. Zhou Peimin said the company aims to build IPs for the long term, approach business through a cultural lens and use physical space as a point of connection. Products are not simply merchandise, but part of the IP narrative; a store is not a one-off photo spot, but the beginning of an ongoing relationship between the brand and its customers. CHOUCHOU & FRIENDS’ vision is to become a world-class trendy celebrity IP platform deeply rooted in Chinese culture, connected to global creative resources and in step with the era's direction of high-quality development in the cultural sector. Using trendy IPs as a vehicle, it will tell compelling cultural stories for a new era and bring Chinese trend culture to the world. About Company Star Plus Legend Holdings Limited (6683.HK) was founded in 2017 and primarily focuses on IP creation and operation, leveraging IP-driven synergies to expand into AI + robotics and new consumption in the healthy lifestyle sector. The Company was successfully listed on the Main Board of the Hong Kong Stock Exchange in July 2023, approved for inclusion in the Hang Seng Composite Index in February 2024, and formally entered the Hong Kong Stock Connect in March of the same year. In September 2025, Star Plus Legend announced the acquisition of approximately 1.17% equity in National Stadium Co., Ltd. (the operator of the Bird’s Nest), becoming the only private-sector shareholder of the Bird’s Nest to date. In November of the same year, Star Plus Legend announced that it had become a strategic shareholder of Galaxy Corporation Co., Ltd (“Galaxy”), a well-known entertainment management company in South Korea, strengthening its global IP presence. Galaxy boasts a roster of globally influential artists, including Kwon Ji-Yong (also known as G-DRAGON), Kim Jong-kook, and Song Kang-ho. In the field of IP creation and operation, the Company maximizes the influence of its artists by creating personalized character and content IPs tailored to each individual. In terms of character IPs, the Company has established deep collaborations with core celebrities such as Jay Chou and Liu Keng-hung, resulting in two iconic IPs — “CHOUCHOU” and “Coach Liu”. And the cumulative number of fans of the existing celebrity IP portfolio has reached 280 million. In 2023, the Company collaborated with a top Hollywood visual effects team to create the digital human of “CHOUCHOU” for Jay Chou and launched the first metaverse trailer, “The Awakening”. The authorization of the digital human of CHOUCHOU to China Mobile as its Dynamic Star Ambassador, 5G Metaverse Pioneer, and 5G Video Ringtone Ambassador signifies Star Plus Legend’s successful expansion of its IP licensing business into the digital content sector. In 2022, the Company assisted Liu Keng-hung in becoming a national fitness coach and also developed his official anime-style persona and digital human, "Coach Liu”. In 2026, Liu Keng-hung was selected into the first batch of quality online streamers under the Quality Online Streamer Cultivation Project. In addition, the Company introduced a new original IP character, “WAKAEMO,” in 2025, and launched a collaboration programme with 100 international pop artists to build a global artist network and promote the internationalisation of Chinese celebrity IPs. In terms of content IP, the Company created Jay Chou’s first outdoor reality show “J-Style Trip” in 2020, which has aired for three seasons. In 2024, it launched “Yue Lai Yue Kuai Le”, a music talk show hosted by Harlem Yu. In 2025, the Company rolled out micro-variety shows and sports variety shows featuring Liu Keng-hung, including “Nothing But Fifty” and “Geng Wo Qi Jiu Dui Le”, as well as the city fitness family event series “Geng Fitness 5KM” and the fun competition “G-VERSE Celebrity Tennis Invitational”, among others. In terms of events, the Company invests in or produces the world tour concerts of Jay Chou and Kwon Ji-Yong, as well as concerts featuring artists from the Star Plus Legend portfolio. Relying on its own IP resources to drive content development, the Company has launched cultural tourism projects in over twenty cities worldwide, deepening the integrated development of “IP + Culture + Tourism + Business + Sports + Performance”. In September 2025, Star Plus Legend partnered with Shanghai Museum to host the themed art show “The Remarkable Ancestors — CHOUCHOU’s Time Travel Adventure”, making “CHOUCHOU” the first celebrity IP to enter a national museum. To mark the 25th anniversary of Jay Chou’s debut, the Etersource brand announced the release of the officially authorized Jay Chou “Carnival” World Tour collectible cards series, for which Star Plus Legend serves as the exclusive global distributor. In the AI + robotics segment, the Company announced a strategic partnership with Yushu Technology, a global leader in robotics. The two parties will serve as each other’s strategic partners worldwide and will jointly develop consumer-grade Robot products. The first collaborative product, a quadruped robot dog with strong IP attributes, made its first public debut at the opening ceremony of the Shanghai Tourism Festival. Furthermore, Star Plus Legend and Yushu Technology have established a joint venture to explore the new field of “IP + Robotics + AI”. The Joint Venture Company will be primarily responsible for the creation and development of consumer-grade IP robots (including pet quadruped robots and performing humanoid robots) and IP derivative products (the “Products”), and will have exclusive rights to sell and operate the Products. In the new consumption in the healthy lifestyle sector, the Company focuses on developing and selling health management and skincare products. Its portfolio includes several brands: MODONG, a health management brand that promotes low-sugar and low-carb diet; Bonggie, which features food products with clean ingredient list; Dr. INYOU, which focuses on nutrition balance; Dr. MG, a skincare brand which targets recombinant collagen; and VIVICYCLE, a light-exercise lifestyle brand that integrates fitness into everyday life. According to CIC, MODONG Coffee ranked first in China's bulletproof drink market by gross merchandise value (GMV) for six consecutive years from 2020 to 2025, with cumulative sales reaching 130 million cups over the six years. Bonggie Matcha Powder became the best-selling product in the Douyin natural powder market in 2023. In addition, the MODONG brand has received honors such as the “AA Well-known Trademark” and “Jiangsu Famous Trademark”. In March 2025, MODONG underwent brand revitalisation and launched the new MODONG MAGIC series, promoting the brand concept "A Cup On-the-Go: Crafting Magic for Healthy Living", and officially announced Hannah Quinlivan as the brand ambassador. In terms of business operations, Star Plus Legend relies on its core IPs, integrates various application scenarios, and advances a global expansion strategy to build a full-chain ecosystem covering IP incubation, operation, and monetisation. In addition, the Company actively embraces cutting-edge technology and pioneers the new “IP + Robotics + AI” track, shaping a comprehensive model of “IP + Content + Technology + Consumption” to create a complete commercial closed loop. Through technological empowerment and scenario-based innovation, the Company is building a “Global IP Development and Operation Platform,” advancing from an “IP Creator and Operator” to an “Ecosystem Operator for Happiness Experiences”. Star Plus Legend’s Official Website: www.6683.hk Media inquiries: Star Plus Legend’s Media Relations Email: [email protected]
- The Hemp Doctor's Cannabis Consumer Behavior Survey: Average Buyer Is 4566.5% of hemp buyers are 45+, self-directed, and cannabinoid-literate. New data from 10,214 verified customers challenges everything the industry assumes.
- Airwheel Wins European Product Design Award for AI Wheel Cabin 20 Inch Luxury Smart Scooter Carry on Hand Boarding Travel Electric SuitcaseBRUSSELS, BELGIUM, Sept 23, 2026 - Recently, Airwheel’s SE3SX Smart Rideable Cabin Suitcase has been recognized in the 2026 European Product Design Awards (EPDA), highlighting the company’s approach to integrating electric mobility, intelligent control, and luggage design into a single travel-oriented product. Listed in the Personal / Luggage: Carryon Suitcase category, the SE3SX reflects a design strategy that moves beyond conventional suitcase architecture to explore how luggage can become an active part of the travel experience. The official EPDA project description highlights the SE3SX’s integrated construction, which combines power, control, and storage systems within an aerospace-grade aluminum-magnesium alloy structure. The design also incorporates a low center of gravity, app-based remote control, and intuitive rotatable handles, connecting structural design with short-distance mobility. This recognition adds to Airwheel’s international design profile and its continued development of intelligent mobility products. Rather than treating a suitcase as a passive container, Airwheel approaches smart luggage as a combination of transportation interface, compact storage system, and connected consumer technology. The SE3SX represents this approach through a compact rideable platform designed for movement across airports, railway stations, exhibition venues, and other travel environments. From Conventional Luggage to Intelligent Mobility Traditional suitcases are designed primarily to store and transport belongings. Airwheel’s smart rideable suitcase concept extends that function by incorporating an electric drive system, rider controls, and an intelligent handle into the luggage platform. The underlying design challenge is not simply to add a motor to a suitcase. It is to coordinate propulsion, balance, structural layout, user controls, and everyday luggage functionality within a compact product. For travelers, the result is intended to offer an additional mobility option during short-distance movement, particularly when navigating large terminals, connecting between transport facilities, or crossing expansive indoor and outdoor spaces. The SE3SX was developed around this combination of mobility and travel utility. Its design brings together a rideable chassis, integrated storage, smart connectivity, and a compact form factor, allowing the product to function as both a cabin-oriented suitcase and a personal short-distance mobility device. Integrated Structural Design and Intelligent Ride Control The SE3SX combines its luggage body with an electric riding system, creating a unified product architecture rather than treating the mobility mechanism as a separate accessory. The official EPDA description emphasizes the integration of power, control, and storage, together with an aerospace-grade aluminum-magnesium alloy construction and a minimalist structural appearance. Under its riding configuration, the SE3SX uses a 230W brushless motor, a 5.2-inch motor-driven front wheel, and two 4-inch rear auxiliary wheels. Its electric telescopic front-wheel mechanism extends the wheelbase by 180 mm with a single touch, helping establish a more stable riding configuration. The product reaches a maximum riding speed of 9.9 km/h, supports a maximum load of 95 kg, and is designed to handle inclines of approximately 6° under specified operating conditions. The riding handle is designed to simplify the transition between riding and towing. Once extended, the handle locks into position automatically, reducing the need for repeated manual adjustments. This interaction is part of Airwheel’s broader design objective: making advanced mobility functions accessible through a familiar luggage form. A Connected Interface Through the Airwheel App The SE3SX extends its physical controls through a dedicated smart app, connecting the suitcase to a mobile device. The app provides access to selected riding and product-management functions, including riding speed information, battery status, cumulative mileage, speed-level adjustment, and lighting customization. Users can also access functions such as telescopic control, low-battery notifications, Bluetooth disconnection reminders, and remote-control features, depending on the applicable product configuration and software support. This digital layer positions the suitcase as more than a self-propelled luggage platform. It provides an interface through which users can interact with product settings and monitor selected operating information, bringing connected-device functionality into a travel product. For Airwheel, the objective is not to introduce technology for its own sake. The focus is on making controls more accessible, reducing unnecessary operational steps, and integrating digital functionality into a product people use during real journeys. Apple Find My Integration for Luggage Location Assistance The SE3SX supports integration with Apple Find My, offering users an additional way to locate and identify their suitcase through the Apple ecosystem. For travelers, luggage tracking can be particularly useful in busy terminals, transportation hubs, and other environments where multiple bags may look similar. Apple Find My integration provides a location-assistance feature within a familiar digital environment, while proximity-based sound alerts can help users identify the suitcase when it is nearby and supported by the relevant functionality. The feature complements, rather than replaces, responsible luggage handling and travel security practices. Its availability and specific capabilities depend on the Apple Find My ecosystem, device compatibility, and applicable operating conditions. Compact Cabin-Oriented Design and Removable Battery Designed as a 20-inch cabin-oriented smart rideable suitcase, the SE3SX measures approximately 530 × 360 × 236 mm and offers a 20-liter storage capacity. Its construction combines ABS+PC materials with an aviation-grade aluminum alloy frame, while the suitcase weighs approximately 6.6 kg excluding the portable power bank. The SE3SX is powered by a removable 73.26Wh lithium battery backed by multiple international certifications. Its detachable battery architecture is engineered to support applicable aviation transportation requirements, enabling the battery to be separated from the suitcase when necessary. By integrating certified battery technology with a removable design, Airwheel combines intelligent mobility with the practical demands of modern international travel. The SE3SX also includes a TSA-compatible lock, supporting inspection procedures where applicable. Its compact dimensions, integrated riding system, and removable battery architecture reflect the challenge of balancing mobility, storage, portability, and transport considerations within a single product. Extending the Travel Experience Through USB Connectivity The SE3SX incorporates a USB output interface designed to support charging for compatible everyday electronic devices. This adds a practical connectivity function to the luggage platform, allowing users to access power for devices such as smartphones and other USB-compatible electronics when supported by the product's power system. The USB interface forms part of Airwheel’s wider product philosophy: useful technology should be integrated into the travel experience without making the product unnecessarily complex. Alongside the riding system, app connectivity, and luggage functionality, the charging interface contributes to a more connected approach to personal travel equipment. Building a Broader Smart Rideable Suitcase Portfolio The SE3SX is part of Airwheel’s broader smart rideable suitcase portfolio, which includes products designed for different travel requirements, user groups, and mobility scenarios. The SE3SX Smart Carry on Rideable Cabin Suitcase combines a 20-liter cabin-oriented format with electric riding, app connectivity, Apple Find My integration, and an integrated luggage design. It is positioned within Airwheel’s premium smart travel product range. The SE3SXD AI Luxury Suitcase introduces a next-generation automatic riding configuration, with one-touch deployment of its front wheel and riding handle. Its design explores more automated interaction between the user and the suitcase. The SE3SL+ Airport Boarding Suitcase combines electric riding with app connectivity, USB charging, and location-tracking functionality, supporting users who frequently move through airports and other short-distance travel environments. The SE3T AI Wheel Suitcase provides a larger-capacity format for users who require additional storage space during longer trips and family travel. The SE3MiniT Electric Hand Suitcase focuses on a compact, lightweight format for short-distance mobility and everyday travel scenarios. The SQ3S Kids Suitcase is designed for family travel, combining a rideable luggage format with speed-limiting features intended for children. Together, these products demonstrate Airwheel’s effort to apply electric drive, intelligent control, and product-specific design approaches across different luggage formats. The portfolio is not built around a single type of traveler; it explores how smart mobility can be adapted to varying travel distances, storage requirements, and user needs. Continued Investment in Intelligent Mobility Technologies Airwheel’s development of smart rideable luggage forms part of a wider focus on intelligent mobility and human-machine interaction. The company’s technology areas include motion control algorithms, electric drive systems, intelligent sensing, and structural design. With more than 600 global patents, Airwheel continues to develop products across smart mobility and connected travel categories. Its portfolio includes self-balancing vehicles, electric scooters, smart folding bikes, smart wheelchairs, and smart rideable suitcases. The SE3SX illustrates this product-development direction through the combination of an electric propulsion system, integrated structural design, connected controls, and a compact luggage platform. Its recognition in the 2026 European Product Design Awards reflects the relevance of bringing these design and engineering considerations together within a consumer travel product. As smart mobility technology continues to develop, Airwheel is exploring how intelligent functions can be incorporated into everyday products without losing sight of usability, portability, and practical travel requirements. The Airwheel’s broader objective is to make mobility technology more accessible in daily life, bringing together design, engineering, and intelligent interaction to create products that help people move through their journeys with greater flexibility. Media Contact Company: Airwheel Contact: Media Team Website: https://www.airwheel.net