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  1. MediaTikTokTikTok launches Behind The Breakthrough with SIENNA SPIROCompanies: ByteDanceTikTok is excited to unveil the latest campaign in its Behind the Breakthrough series with SIENNA SPIRO and her smash hit 'Die On This Hill'.SIENNA SPIRO first started to use TikTok to build her audience in 2024 when she released 'MAYBE.', which generated over a million creations. She followed this up in 2025 with 'You Stole the Show', which generated over 2 million creations and over 3 billion video views on TikTok, becoming her real breakthrough moment, and putting her firmly on the world stage. @tiktok Before t…
  2. SaaSTikTokBuilt on TikTok: Celebrating the Thriving Small Business CommunityCompanies: ByteDanceTikTok is where people turn ideas into successful businesses by tapping into a highly engaged community of more than 1 billion users globally. For many small businesses, the platform creates an opportunity to build loyal customers, grow their brands, and transform their futures through the success they find on TikTok.In celebration of Small Business Month this May, we hosted Built on TikTok: Small Business Showcase, to spotlight incredible brands and creators who are building successful businesses through TikTok.…
  3. EducationTikTokCelebrate International Museum Day on TikTok with Exclusive LIVE Programming and Museum AccessCompanies: ByteDanceTikTok launches Comes Alive, a global LIVE program bringing creators and museums together for exclusive experiencesFrom reimagining classic art through a modern lens, to delivering TikTok LIVE tours from the world's most iconic museums, TikTok is transforming how people discover culture, creativity, and learning.In honor of International Museum Day on May 18th, we're teaming up with iconic institutions and creators to launch a lineup of exciting programming and educational resources, including a new global LIVE pr…
  4. SaaSTikTokTikTok and FIFA Introduce the FIFA World Cup 2026™ Creator CorrespondentsCompanies: ByteDanceThirty global TikTok creators will deliver behind-the-scenes access, live perspectives, and fan-led storytelling throughout the FIFA World Cup 2026™TikTok and FIFA today announced the FIFA World Cup 2026™ Creator Correspondents — a globally representative cohort of 30 TikTok creators who will capture the tournament through creator-led, fan-first storytelling. The program builds on TikTok and FIFA's Preferred Platform agreement to expand audience reach, promote live match discovery, and create greater opportunities…
  5. AITikTokTikTok World ‘26: Turning Discovery Into Business Growth with AI-Powered Innovations, Vertical Experiences and High Impact Brand SolutionsCompanies: ByteDanceTikTok is where people come to discover what's new, engage with what they love, and take part in what matters to them. We've built a place that audiences love and where brands can transform that interest into action. Along with our partners, we are building tools for advertisers to engineer that magic themselves -- to build, scale, and drive real results.Today, at the 6th annual TikTok World product summit, we're announcing solutions that integrate strategic applications of AI, enhance creativity, engage audiences…
  6. TikTokIntroducing TikTok GO: A new way to discover and book experiences on TikTokCompanies: ByteDanceBelow is today's news made by TikTok USDS Joint Venture LLC.Every day, people come to TikTok to find their next adventure, like the hotel with the view that sparked their interest, the hidden gem restaurant a creator swears by, or the experience they didn't know they needed. Today, we’re announcing TikTok GO, a new way for people in the United States to discover and book local services, including hotels, attractions, and tours, directly on TikTok.Built into the app more than 200 million Americans use, TikTok GO he…
  7. SaaSTikTokAsian and Pacific Islander Heritage Month 2026: Celebrating #APITikTokCompanies: ByteDanceFrom sharing family recipes to supporting API-owned small businesses, #APITikTok continues to shape culture through shared traditions and authentic community. This Asian and Pacific Islander Heritage Month, we're celebrating the achievements and impact of #APITikTok creators who inspire us on the For You Feed.#APITikTok SpotlightThe #APITikTok community continues to remind us that API identity is many things: joyful, powerful, creative, and never just one story. We're thrilled to shine a light on creators and smal…
  8. MediaTikTokTikTok's 'Add to Music App' Surpasses 6 Billion Track Saves in the Past YearCompanies: ByteDanceAdd to Music App directly converts music discovery on TikTok into streaming success and chart impact'Die On This Hill' by SIENNA SPIRO is the most-saved track worldwide over the last year*TikTok today announces that its innovative music discovery feature Add to Music App has been used to save more than 6 billion tracks to premium music streaming services over the last twelve months. The feature - which rolled out worldwide in 2024 - makes it easy for users to save songs that they discover on TikTok to their prefer…
  9. TikTokTikTok Goes ‘Behind the Breakthrough’ with SIENNA SPIROCompanies: ByteDanceTikTok is proud to announce that SIENNA SPIRO will be the latest artist - and the first British artist - to star in its Behind the Breakthrough campaign. The campaign - which launches in May - spotlights SIENNA's remarkable rise from viral breakthrough as a singer-songwriter on TikTok to global stardom, and the role that the TikTok community has played in her success.Behind the Breakthrough with SIENNA SPIRO sees her visiting the home of one of her biggest fans, a fellow young female singer-songwriter who has been…
  10. SaaSTikTokTikTok and Noah Kahan Team Up for Exclusive Preview of The Great Divide AlbumCompanies: ByteDanceTikTok hosts a surprise NYC fan event, with @KahanHQ personally inviting fans from the platform.In partnership with TikTok, Noah hosted an exclusive fan event at the Whitby Hotel in New York City, bringing a handpicked group of fans together for an exclusive screening of his new documentary Noah Kahan: Out of Body, out now on Netflix, and new early listen of his upcoming album The Great Divide, all topped off with an intimate Q&A.Attendees experienced an exclusive first listen of The Great Divide ahead of release,…
  11. EnergyTikTokTikTok Celebrates Olivia Rodrigo's New Single with "drop dead" KaraokeCompanies: ByteDanceOlivia’s latest release is all about fans grabbing the mic and making it their own.Olivia Rodrigo (@livbedumb) is bringing heartbreak, high notes, and relatable sing-along energy to TikTok with her new single "drop dead," but this time, she's handing the mic to her community on TikTok.When it comes to Olivia, one thing’s for sure: everyone knows the words. That's why, in partnership with Interscope Records, TikTok is launching a hub for a global karaoke experience inspired by the release, turning 24 cities around…
  12. EnergyTikTokTikTok Brings Ella Langley's Dandelion to Life With Exclusive In-App ExperienceCompanies: ByteDanceElla Langley’s new album inspires fans to listen, create, and team up for special rewards.Ella Langley (@ellalangleymusic1) is rolling into TikTok with her country-pop energy and highly anticipated new album Dandelion, coming out April 10. Her hit single “Choosin’ Texas” is already blazing trails, becoming the longest-running #1 hit by a female country artist on the Billboard Hot 100, holding strong for four weeks. From down-home storytelling in her tracks to off-the-cuff moments on TikTok, she’s bringing fans alo…