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- TikTokTikTok and Panini Partner to Launch a Global Digital Collectible Card Experience Tied to FIFA World Cup 2026™Companies: ByteDanceFans can collect 144 digital cards across all 48 nations by completing daily tasks to unlock rewards inside TikTok's FIFA World Cup™ Fan Experience HubTikTok today announced a digital-first partnership with Panini, FIFA's exclusive partner for official stickers and trading cards, to bring a collectible card experience to fans globally. The Panini digital card collection will live within TikTok's FIFA World Cup™ Fan Experience Hub, available now to fans worldwide.To get started, fans can search for "World Cup" on T…
- TikTokTikTok & ATP Expand Partnership to Attract the Next Generation of Global Tennis FansCompanies: ByteDanceTikTok and ATP expand partnership through TikTok GamePlan, deepening fan engagement while growing its “On Tour With” creator program to more events worldwide.TikTok and ATP announced today an expansion of their global content partnership, utilizing TikTok GamePlan to deepen fan engagement, amplify player‑led storytelling and connect tennis fans more closely to the sport.The announcement follows last year's successful partnership that connected fans worldwide across in-app activity, elevated content, and engagement…
- TikTokTikTok Celebrates Malcolm Todd’s New Album Do That Again With Exclusive In-App ExperienceCompanies: ByteDanceMalcolm Todd’s new album invites fans to listen, create, and step deeper into the world of Do That AgainMalcolm Todd (@malcolmtodddd) is stepping into his next era on TikTok with the release of his highly anticipated new album Do That Again. Known for his genre-blending sound, sharp songwriting, and deeply engaged fan community, Malcolm has quickly become one of the platform’s breakout music voices.Originally released in April 2024, “Earrings” became a breakout hit for Malcolm Todd, sparking massive fan engagement…
- TikTokCommunity Fest 2026 Celebrates Connection and Discovery on TikTok LIVECompanies: ByteDanceCommunity Fest is a summer-long series of educational workshops, in-app competitions, and community-building celebrations of LIVE creators and the fandoms they've built. Participating creators are able to learn how to grow their LIVE community through the Creator Academy, complete in-app missions to earn points while LIVE, and show support for their favorite creators during competitions like Match Mania.Beginning Thursday, June 11, emerging and established creators can participate in Community Fest in-app, competi…
- TikTokThe #BookTok Community's 2026 Summer Reading ListCompanies: ByteDanceLooking for your next summer read? #BookTok has you covered. With more than 80 million global posts as of June 1, 2026 using #BookTok, the community continues to grow around the world, encouraging people to discover a love of reading.
- TikTokTikTok and Sundance Collab Launch Micro-Series Storytelling ProgramCompanies: ByteDanceNew global program empowers and supports storytellers through scriptwriting course and access to industry expertsTikTok and Sundance Institute today announced a new micro-series writing program through Sundance Collab, Sundance Institute’s digital learning and community platform, to support the next generation of creator-led short-form storytelling for digital audiences. Launching today, the initiative builds on a successful partnership earlier this year at the Sundance Film Festival and expands TikTok's support f…
- TikTokCelebrating Fandom with TikTokCompanies: ByteDanceBelow is today's news made by TikTok USDS Joint Venture LLC.Fandom and community have always lived on TikTok. From live entertainment events and cultural trends to creator commentary and global connection, TikTok is where people come together in real time around the moments they care about most. With 72% of users enjoying fan-made sports content, TikTok turns global football passion into a shared, participatory experience.Today, we are launching a pilot of TikTok Pro Events in the U.S., a dedicated standalone appl…
- TikTokTikTok Announces Season Two of “TikTok In The Mix” Featuring Bebe Rexha, Lykke Li, Malcolm Todd and Josh GrobanCompanies: ByteDanceThe four-episode TikTok LIVE interview series, co-produced and sponsored by T-Mobile, returns with more candid artist conversations and exclusive insights into new music and creative journeysTikTok today announces the return of “TikTok In The Mix,” the LIVE podcast interview series co-produced and sponsored by T-Mobile, for a second season featuring an exciting new lineup of artists spanning pop, indie and contemporary music culture.Hosted once again by Jack Coyne of Trackstar, the four-episode series will feature…
- TikTokPride Month 2026: Celebrating the LGBTQIA+ Community Through #PrideTikTokCompanies: ByteDanceThe #PrideTikTok community sets trends, shapes culture, and inspires over one billion people through the power of storytelling. From April 29th to May 28th 2026, posts using #PrideTikTok have increased by 64% and posts using #Pride have increased by 77%, highlighting that people are continuing to create content on TikTok to express themselves authentically in celebration of Pride 2026.Whether it's creators highlighting trend-setting styles, cheering on LGBTQIA+ icons, or celebrating stories about embracing identit…
- TikTokTikTok launches new in-app fan campaign for breakthrough UK artist Skye NewmanCompanies: ByteDanceThe new campaign celebrates the release of SE9 with exclusive fan experiences, unlockable content and exclusive contentTikTok today announces a major new in-app campaign for rising UK star Skye Newman, celebrating the release of her new project SE9, which is released today.One of the UK’s most exciting breakout artists, Skye Newman has built a hugely engaged fan community on TikTok, where she now has more than 1.4 million followers and over 30 million likes. Her emotionally raw songwriting and distinctive South Lo…
- TikTokTikTok announces very special LIVE Premiere event with Paul McCartneyCompanies: ByteDanceThe global TikTok LIVE Premiere event celebrates the release of his new album 'The Boys of Dungeon Lane'The LIVE Q&A will give fans exclusive insights from Paul McCartney as he discusses his forthcoming album and songwriting processFans around the world can tune in live on TikTok on May 27 from 10.30am EST / 7.30am PSTTikTok today announces a very special TikTok LIVE Premiere event with music legend Paul McCartney (@paulmccartney), ahead of the release of his forthcoming new album, The Boys of Dungeon Lane.Broadca…
- TikTokUniversal Music Group and TikTok Announce New Global Licensing AgreementCompanies: ByteDanceSanta Monica — May 22, 2026 — Universal Music Group (UMG), the world leader in music-based entertainment, and TikTok, the world's best platform for music discovery and promotion, today announced a new multi-year strategic licensing agreement, further strengthening the existing relationship between the two companies, and providing additional benefits for artists, songwriters, creators, and fans.TikTok will continue to offer its global community access to UMG’s expansive recorded music and publishing catalogs, while…