XiFin Appoints Chris Martin as Chief Product Officer, Continues Building Award-Winning Leadership Team

Product strategy executive with expertise at the intersection of AI and healthcare will lead XiFin's product vision as the company's leadership bench earns national and regional recognition

SAN DIEGO, August 20, 2026--XiFin, Inc., a leader in AI-driven revenue cycle management (RCM), today announced that Chris Martin has been appointed Chief Product Officer (CPO). Martin brings extensive experience developing and scaling technology solutions across complex, highly regulated industries and joins XiFin at a pivotal moment as the company accelerates investment in its AI-enabled XiFin® Empower ecosystem and expands into new market segments. In his role, Martin will lead product strategy and product management, drive solution modularity, and work to make XiFin's data- and AI-enabled revenue cycle management (RCM) capabilities more accessible to customers.

"Chris brings a rare combination of product leadership, technology expertise, and experience scaling AI-enabled solutions," said Lâle White, Executive Chairman and Chief Executive Officer of XiFin, Inc. "His customer-centric approach and experience scaling AI-enabled products will be instrumental as we continue advancing innovation across XiFin Empower. Chris joins a leadership team that is earning recognition across the industry for the caliber of its work—a reflection of a culture of excellence and a shared commitment to our customers that defines our company."

Martin's appointment comes as XiFin deepens its AI strategy following the February 2026 appointment of Chief Technology Officer Sanjay Kumar and a year of strong momentum, including a 21.1% increase in Empower RCM volume and double-digit segment growth in molecular diagnostics, hospital outreach, and ancillary services. As CPO, Martin will work alongside Kumar and the leadership team to translate technical innovation into customer value, creating new growth opportunities and increasing adoption across additional healthcare segments.

Before joining XiFin, Martin served as Senior Vice President and Head of Consumer Products at Axos Financial, where he led product strategy and execution, developed AI-enabled products, and established a client advisory board that partnered directly with financial advisors to identify opportunities for innovation. Earlier in his career, he held consulting and technology roles at Deloitte Consulting and IBM, leading cross-functional teams and enterprise transformation initiatives.

"XiFin has exceptional customers, a strong technical foundation, and a leadership team that understands where this industry is headed," said Martin. "My focus is making our industry-leading data and AI capabilities more accessible, with the flexibility to meet customers where they are, and pushing into new markets where we can make the biggest difference. When our customers succeed, healthcare delivery gets better for everyone involved. That's what drives our work."