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Walmart Expands Better Care Services, Powered by General Medicine’s Healthcare Store

Walmart

Building on its growing network of third-party providers, Walmart is making it easier for customers to discover, compare, and access care with clear information about their options and potential costs.

BENTONVILLE, Ark., October 26, 2026--Following the launch of Better Care Services earlier this year, Walmart today announced a major expansion of its Better Care Services platform with a healthcare-store experience powered by General Medicine, further expanding its marketplace of third-party providers. Combining Walmart's reach and established consumer offerings with General Medicine's purpose-built care catalog, the expanded experience brings customers more care options, a single catalog that makes it easier to compare services across third-party providers, and upfront information about potential costs with and without insurance.

Making Healthcare Shoppable

Healthcare has never worked like a consumer market. People can know what they need and still struggle to understand their options, evaluate provider fit, or figure out what care will cost. Better Care Services is designed to make that process easier by helping customers evaluate available services and make more informed decisions about their care. General Medicine makes Better Care Services more shoppable by bringing services from several third-party providers into a single catalog where customers can compare options, evaluate costs, and choose the care that works for them. With the expanded experience, customers can:

  • Explore care options. Browse available services and providers for a variety of health needs including urgent care, pediatric care, mental health care, nutrition services, and weight-management support.

  • Compare potential costs. See estimated out-of-pocket costs based on individual insurance information, alongside cash prices where offered, before deciding how to proceed.

  • Find options that fit their needs. Evaluate available services based on factors such as location, cost, availability, and personal preferences.

  • Take the next step. Access the booking or other fulfillment options available for each service.

The expanded marketplace brings together services offered by General Medicine, alongside more than 10 existing third-party providers, with plans to add more providers over time.

Walmart brings the customer-facing experience, while General Medicine provides the technology that connects care options, coverage information, and potential costs behind the scenes. General Medicine also manages customer accounts and information separately from Walmart's retail business, helping customers explore care options with greater clarity while keeping their health information with the platform and providers delivering their care.

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