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Understanding complex trends with deep research

OpenAI

February 2, 2025

ChatGPT

OpenAI deep research

Bain & Company researcher Reem Anchassi uses OpenAI deep research to understand complex industry trends.

"These kind of tools increase my personal capacity so that I can use my time doing other research tasks."

Reem Anchassi, Director of Research & Data Services, Bain & Company

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