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The Latest FC Barcelona Jersey Takeover Is Here, and Tyler, The Creator Is Taking Full Creative Control

Spotify

Tyler, The Creator’s creativity knows no bounds: he’s a chart-topping musician, an actor, a boundary-breaking producer, a fashion designer. Now he’s joining the ranks of artists to take over the iconic FC Barcelona jersey, with his GOLF logo worn by the team for El Clásico on October 25 at Spotify Camp Nou. In true Tyler fashion, he’s doing things a little differently. 

For the first time in the history of the Spotify x FC Barcelona partnership, the artist has full creative control. The jersey is just one element of a wide-ranging experience, which also includes a Tyler-directed short, an exclusive Spotify x GOLF WANG x FC Barcelona clothing collection, and the Copa De Golf, a night in Barcelona merging music, football, and fashion. 

“Every jersey takeover we’ve done has pushed us somewhere new, but this one feels different. Tyler brings a distinct creative world to the collaboration, extending far beyond the jersey,” said Marc Hazan, Spotify’s Senior Vice President, Marketing and Partnerships. “From the campaign visuals and collection to the immersive event in Barcelona, every element is rooted in GOLF WANG’s brand world, making this one of our most exciting collaborations with FC Barcelona yet.”

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