Stagwell (STGW) and Palantir (PLTR) Expand AI Partnership to Transform Enterprise Marketing

Palantir to support Stagwell on AI-powered marketing solutions, with Stagwell serving as a premier marketing transformation partner for Palantir

NEW YORK, NY AND MIAMI, FL / October 22, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, and Palantir Technologies Inc. (NASDAQ:PLTR), a leading provider of AI-powered software, today announced an expansion of their strategic partnership to accelerate the development of AI-powered marketing solutions for enterprise clients.

Building on their November 2025 agreement, the companies will combine Palantir's advanced AI software with Stagwell's marketing expertise and agentic technology to help enterprises modernize marketing operations, unlock the value of their data and drive business growth.

As part of the expansion, Stagwell will serve as a premier marketing transformation partner for Palantir while developing new AI-powered solutions enterprise customers leveraging Palantir's platforms.

"Stagwell and Palantir are bringing together two powerful sets of capabilities to fundamentally transform enterprise marketing," said Mark Penn, Chairman and CEO of Stagwell. "By combining Palantir's extraordinary technology with our understanding of how brands connect with consumers and drive growth, we can accelerate AI adoption at scale. Just as importantly, we're giving clients the power of AI while allowing them to retain ownership of their data and build on their existing technology investments rather than being locked into a walled garden."

"With this partnership, Stagwell is turning its advanced marketing capabilities into compounding advantage for their customers," said Alex Karp, CEO and Co-Founder of Palantir. "The ownership and deployment of sovereign models, designed individually for each customer, will transform the way they go to market."

Palantir's technology will be leveraged within the family of Stagwell's Machine products, including Machine OS, The Knowledge Machine (turns consumer sentiment signals into action), the audience machine (builds audience profiles and creates addressable segments) and The Media Machine (a full-lifecycle agentic media operating system designed to plan, optimize, and measure across platforms). Through Palantir's ontologies and agent framework, the partnership will help power connected workflows, intelligence and activation across the Machines portfolio.

Central to the collaboration is a shared commitment to AI sovereignty, ensuring enterprises maintain control over their proprietary data and technology infrastructure. Rather than requiring clients to move their information into closed ecosystems, the companies' approach prioritizes interoperability, flexibility, and the ability to deploy advanced AI capabilities within existing enterprise systems.