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Sequel Launches Agentic Engagement Cloud to Move the Webinar Category Beyond the Webinar

Business Wire

Website-native architecture unifies video engagement with first-party web behavior, giving AI agents the context to build programs, create content, personalize experiences and turn engagement into pipeline

SAN FRANCISCO, August 26, 2026--The webinar category was built to run webinars. Sequel.io believes its next chapter will be defined by what happens because of them.

Today at Human Moments: Agentic Momentum, Sequel announced the Sequel Agentic Engagement Cloud, a new platform layer that brings together first-party audience intelligence, AI agents, personalization and experience creation to turn the engagement created by webinars and video into action across go-to-market.

The launch represents a broader shift in Sequel's ambition: from helping marketers run exceptional webinars to building the system that makes those human moments more valuable across the entire buyer relationship.

As the event technology market consolidates around broader suites, Sequel is taking a different path. Instead of organizing technology around the event itself, Sequel is building around the people who engage with it — and the context surrounding that engagement.

That difference starts with the website.

Unlike traditional webinar experiences that send audiences to a separate destination, Sequel runs live and on-demand video directly on the customer's website. That means what happens inside a webinar can be understood alongside the first-party digital relationship already happening around it: what someone explored before registering, what they watched, the questions they asked, the polls they answered, the calls to action they clicked and what they did on the website afterward.

Individually, those are signals. Together, they create context. And in an AI-driven world, context is the advantage.

"Everyone is adding AI to webinar software. But an agent can only reason over what it knows," said Oana Manolache, co-founder and CEO of Sequel. "If your system only knows what happened inside the webinar, AI can make that webinar workflow faster. Sequel has a fundamentally different foundation. Because the experience happens on the customer's website, we can connect human engagement with the broader first-party relationship around it. That gives agents the context to help marketers decide what to create, who to prioritize, what to personalize and what should happen next."

From webinar software to an agentic engagement system

For years, webinar technology has been optimized around a familiar workflow: create the event, register the audience, go live, measure attendance and send the recording.

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