Pricefx Opens Its Pricing Platform to the AI Assistants Enterprises Already Use

New capability gives teams a thought partner that can understand pricing recommendations, surface risk, and uncover what they may be missing in their commercial data

CHICAGO, August 19, 2026--Pricefx, a global leader in pricing intelligence for B2B enterprises, today unveiled a new bring-your-own AI approach that will allow customers to connect the enterprise AI assistant their company has already selected and approved to the Pricefx Enterprise Pricing Intelligence Platform. Once enabled, pricing, finance, and commercial teams can ask questions in everyday language about live pricing data, transactions, and models – helping them understand recommendations, compare options, pressure-test decisions, and prepare analysis or other work for review – without asking employees to learn or adopt another AI assistant.

"Enterprises have already chosen the technology they trust, and we believe in working with those choices, not asking customers to start over," said Ronak Sheth, Chief Executive Officer at Pricefx. "We've spent a decade meeting customers inside the systems they already run: SAP, Salesforce, whatever their landscape looks like. This is that same commitment applied to AI. Now they can connect the assistant their company has already approved and put it to work on real pricing decisions. Flexibility is how we've always earned trust, and that doesn't change just because the technology does."

In practice, an AI assistant such as Claude, Microsoft Copilot, or ChatGPT becomes a thought partner for complex pricing tasks and decisions. For example, a pricing manager could ask Claude what pricing patterns exist within a particular segment, what is driving the customer's margin, and how a proposed discount would affect the outcome. Or before a renewal or quote goes out, a commercial lead could use their approved AI assistant to compare options, bring together relevant customer and quote context, and flag risks or tradeoffs that warrant review.

An Open Approach Grounded in Each Company's Pricing Logic

Because Pricefx connects through an open standard rather than a proprietary integration, customers can work with widely deployed enterprise assistants including Microsoft Copilot, Claude, ChatGPT, and others. This means companies won't have to rethink their AI strategy to get value from it, and if that strategy changes, the connection changes with it.

The Pricefx approach is built on the Model Context Protocol (MCP), an open standard for connecting AI assistants to business software. Unlike a general assistant working from data that was exported into a report or file, a connected assistant can examine how pricing actually works inside Pricefx: the configured optimization models, the logic behind a recommendation, and the relationships among customers, products, and quotes. Teams understand not only what price was recommended, but the reasoning behind it and what could change the outcome.