Pricefx Announces Integration with ServiceNow to Bring AI-Powered Deal Optimization to Sales Workflows
New integration brings pricing intelligence directly into the ServiceNow AI Platform, helping sales teams improve win rates, protect margins and accelerate profitable growth
CHICAGO, August 26, 2026--Pricefx, a global leader in pricing intelligence for B2B enterprises, today announced an integration with ServiceNow, the AI control tower for business reinvention, that brings AI-powered deal optimization directly into the ServiceNow AI Platform. This integration combines Pricefx's pricing intelligence with ServiceNow's sales workflows, giving account teams real-time negotiation guidance, win-rate insights, intelligent product recommendations and AI-powered sales agents throughout the quoting process.
As a ServiceNow Build Partner, the new Pricefx Deal Optimization App enables sales organizations to make smarter pricing decisions without leaving their existing workflows, helping improve win rates, protect margins and increase deal size. It is available now through the ServiceNow Store.
"Today's revenue teams need more than pricing data; they need pricing intelligence embedded directly into the systems where deals happen," said Ronak Sheth, CEO of Pricefx. "By integrating Pricefx into the ServiceNow AI Platform, we're helping organizations turn every customer interaction into an opportunity to improve profitability while empowering sellers to make faster, more confident decisions."
Unlike traditional pricing tools that operate outside daily sales workflows, the Pricefx Deal Optimization App analyzes historical pricing and deal performance to provide sellers with:
AI-powered negotiation guidance with recommended floor, target and stretch prices
Win-rate optimization based on historical deal performance
Product recommendations that increase cross-sell and upsell opportunities
Intelligent agents that identify margin risks and recommend next-best actions
Enterprise pricing governance embedded directly into ServiceNow workflows
The solution is designed for manufacturers, distributors and other complex B2B organizations looking to improve commercial execution while maintaining pricing consistency across sales teams. By embedding pricing intelligence into ServiceNow, organizations can reduce unnecessary discounting, standardize negotiations, improve forecast accuracy and connect frontline selling with enterprise pricing strategy.
"Customers see the greatest impact when a shared vision meets complementary strengths. With Pricefx, we are extending the power of the ServiceNow AI Platform into one of the highest-stakes moments in the customer relationship: the deal itself," said Alix Douglas, group vice president, global technology partnerships at ServiceNow. "Pricefx's Deal Optimization App puts pricing intelligence directly into sellers' hands within their existing workflow, so they can negotiate with confidence, protect margin and move deals forward faster."