[Photo] Inside Samsung’s ‘Design Is an Act of Love’ Exhibition at Seoul Design Week 2026

Samsung Electronics opened its “Design is an Act of Love” exhibition on October 15 at Dongdaemun Design Plaza (DDP) in Seoul as part of Seoul Design Week 2026, one of Korea’s leading design events running through October 25.

Samsung collaborated with Italian design education institution POLI.design and 14 teams of emerging Italian artists to present artworks celebrating human diversity and individuality. Inspired by Samsung products, the 14 pieces reflect the company’s design vision rooted in understanding and caring for people. Each is displayed on a Samsung OLED TV (model S95H) with a custom-designed frame.

Samsung Newsroom visited the exhibition for a closer look at how familiar products — including Galaxy Z Fold8 and Music Studio 5 — have been reimagined through art.

“Design, at its core, is an ‘act of love’ — deeply understanding and caring for people,” said Mauro Porcini, President and Chief Design Officer (CDO), Device eXperience (DX) Division at Samsung Electronics. “We will pursue design that embraces individual diversity and brings warm emotional value to our lives.”

From Design Miami Seoul 2026 in September to Seoul Design Week 2026, Samsung has continued to share its human-centered design vision at major design events. Looking ahead, the company aims to push creative boundaries by bringing artistic imagination and technology together in new ways.