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PepsiCo Chef 2026: PepsiCo lança reality gastronômico que desafia influenciadores a reinventar marcas icônicas em receitas criativas

PepsiCo

Programa, que estreia em 4 de novembro no YouTube, reúne influenciadores em desafios culinários que celebram a criatividade, a versatilidade dos alimentos e impacto social

A PepsiCo, uma das maiores empresas de alimentos e bebidas do mundo, anuncia o PepsiCo Chef 2026, reality show gastronômico que reúne influenciadores em uma competição criativa para transformar produtos que fazem parte do dia a dia dos brasileiros em receitas surpreendentes para diferentes ocasiões de consumo. Com marcas icônicas como LAY'S®, DORITOS®, RUFFLES®, QUAKER®, KERO COCO® e PEPSI®, o programa estreia em 4 de novembro e será exibido semanalmente no canal da PepsiCo Brasil no YouTube, unindo entretenimento, gastronomia, inovação e impacto social.

Apresentado pelo criador de conteúdo Nobu Kahi (@nobukahi), o reality conta com um júri formado por especialistas de diferentes áreas da gastronomia. A avaliação dos participantes ficará a cargo, ainda, de Marcela Garcia, Chef e nutricionista do Centro de Pesquisa & Desenvolvimento da PepsiCo do Brasil, que traz sua expertise em inovação e ciência dos alimentos; e de Guilherme Cardadeiro, Chef e professor do projeto social Chef Aprendiz, que adiciona à competição um olhar voltado ao potencial transformador da gastronomia. O reality ainda contará com uma participação especial, que será revelada no final da temporada.

"Na PepsiCo, acreditamos que a alimentação tem o poder de conectar pessoas, despertar emoções e criar experiências memoráveis. O PepsiCo Chef nasce dessa visão: mostrar como marcas presentes na rotina dos brasileiros podem inspirar criatividade, experimentação e novas possibilidades à mesa. O programa reforça nosso compromisso de inovar constantemente e de construir conexões cada vez mais relevantes com os consumidores", destaca Victor Soriano, Gerente de Comunicação Corporativa da PepsiCo do Brasil.

Produzido pela BR Media, ao longo de seis episódios, os oito influenciadores enfrentarão provas temáticas inspiradas em diferentes ocasiões de consumo e preparos. Os desafios exploram temas como a valorização de ingredientes nacionais, a criatividade na cozinha do dia a dia e a criação de receitas para momentos de celebração e compartilhamento. As avaliações levarão em consideração critérios como aderência ao tema, sabor, técnica e criatividade.

"A versatilidade será um dos grandes destaques da competição. As nossas marcas possuem territórios bastante definidos, mas é possível inovar também no dia a dia, desde a escolha dos ingredientes até as diferentes combinações possíveis em cada receita. Será interessante acompanhar como os participantes transformarão ideias em pratos criativos, equilibrando técnica, sabor e estratégia sob a pressão do tempo", comenta a Chef Marcela Garcia.

Diferentemente dos formatos tradicionais, o programa aposta na evolução dos participantes. Os influenciadores acumulam pontos, mas ninguém é eliminado, permitindo que todos avancem até a grande final, em 9 de dezembro, quando disputarão o troféu de campeão do PepsiCo Chef 2026.

Gastronomia como ponte para o impacto social

Além da competição culinária, o PepsiCo Chef também reforça o compromisso da PepsiCo com a transformação social por meio da gastronomia. Realizado em parceria com o Chef Aprendiz, organização que promove o desenvolvimento humano, a capacitação e a inclusão produtiva de pessoas em situação de vulnerabilidade social, o programa contará com uma iniciativa de arrecadação de recursos por meio de um QR Code exibido nos episódios.

"A gastronomia tem o poder de transformar vidas quando é colocada a serviço do desenvolvimento humano. Ao longo da nossa trajetória no Chef Aprendiz, vimos inúmeros participantes encontrarem novas perspectivas de futuro por meio da cozinha. Ver o engajamento do público se converter em oportunidades concretas de autoconhecimento, qualificação e empregabilidade torna este projeto ainda mais especial. O PepsiCo Chef mostra que entretenimento e propósito podem caminhar juntos para gerar impacto positivo e duradouro na sociedade", afirma Guilherme Cardadeiro, chef e professor do Chef Aprendiz.

Os oito criadores de conteúdo que participarão do reality serão anunciados pela PepsiCo no Instagram. Para acompanhar os desafios, bastidores, cortes exclusivos e as receitas da atração, o público pode acessar o canal oficial da PepsiCo Brasil no YouTube, site e Instagram.

Contato de Imprensa: 
Amanda Oliveira   
[email protected] 

FONTE PepsiCo

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