PAR Technology Launches Guest360, Bringing Unified Guest Understanding to Every Restaurant Transaction

Guest360 recognizes guests from their first transaction, unifies activity across channels, and turns that understanding directly into audiences, campaigns, and measurable revenue

NEW HARTFORD, N.Y., September 01, 2026--PAR Technology Corporation (NYSE: PAR) today announced the launch of Guest360, a new product designed to help restaurant brands understand and grow their entire guest base, not just the guests enrolled in loyalty. Built to work alongside PAR® Punchh®, Guest360 recognizes guests from the first transaction, connects their activity across channels, and creates unified profiles that enable more powerful guest engagement and experiences for brands. Guest360 is already live with select Punchh customers, with rollout expanding to all Punchh customers through the end of 2026.

Guest360 builds on the foundation PAR established with Punchh, which helps over 200 enterprise brands understand and grow their loyalty members. Most restaurant transactions happen outside the loyalty program, across POS, kiosk, drive-thru, pay-at-table, ordering, and delivery, leaving brands with guest activity that is often anonymous, duplicated, or disconnected. Guest360 closes that gap by recognizing guests from the moment they transact, connecting their behavior across channels, and making that understanding immediately available for segmentation, personalization, and activation.

"Most restaurants know their loyalty members well, but that's only a fraction of their guests," said Savneet Singh, CEO of PAR Technology. "Guest360 is a customer data platform, natively integrated into the PAR Punchh suite, that unifies every guest interaction into a single profile. Every transaction builds a profile, every profile builds understanding, and that understanding compounds over time into something no generic AI tool can replicate. Because Guest360 is built into Punchh, it works with the data brands already have. This is what it looks like when first- and third-party data actually works for the brand."

At the core of Guest360 is Profile Stitching, technology that consolidates a guest's activity across channels, whether at the drive-thru, on a kiosk, or through the mobile app, into a single, lasting profile rather than fragmented or duplicate records. That unified view also powers PAR Intelligence, which recommends the next audience, campaign, or move based on what Guest360 surfaces, growing sharper with every additional data source a brand connects. Guest360 was built in close partnership with Punchh customers and its product advisory group, whose input shaped how the product recognizes, segments, and activates guests for multi-unit operations.