on!® Crowns Team Grass League Champions at Inaugural on!vitational™ Golf Tournament

Paige Spiranac and Team Grass League claimed golf's orangest jacket following a dramatic comeback victory, with Flo Rida bringing the two-day event to an electrifying close with a hit-filled performance

RICHMOND, Va., October 23, 2026--Helix Innovations LLC, an operating company of Altria Group, Inc. (Altria) (NYSE: MO), today announced the winners of on!® nicotine pouches' inaugural on!vitational, held October 16 and 17 at TGL's SoFi Center in Palm Beach Gardens, Florida. The two-day golf and entertainment experience brought together eight teams of current and former professional athletes, golf personalities, entertainers and adult nicotine consumers age 25+ for a competition that combined golf, technology and entertainment.

Well-known golf influencer Paige Spiranac and Team Grass League, including former professional golfer Drew Kittleson and Grass League co-founder Jimmy Hoselton, captured the inaugural on!vitational Championship. The team defeated former PGA TOUR veteran Ricky Barnes and Team Troon in a dramatic final to claim the tournament trophy and golf's orangest jacket. After teams including Malbon, Palm Tree Crew and Hypegolf battled throughout the competition, Grass League staged a thrilling comeback, with an on!® consumer sweepstakes winner delivering a pivotal shot on the penultimate hole to help secure the victory.

Unlike traditional golf tournaments, the on!vitational put nicotine consumers 25+ directly into the competition alongside some of the biggest personalities in golf, sports and entertainment. Consumer participants, selected at random through an on!® sweepstakes earlier this year, competed as members of the eight teams. The two-day event was emceed by popular golf influencer and TGL host Roger Steele.

Grass League co-founder Jimmy Hoselton summed up the excitement: "on!® has been with us from the beginning. We're all in on on!®, and we're all in on the on!vitational."

A New Kind of Golf Competition

Held inside TGL's 250,000-square-foot SoFi Center, the on!vitational took advantage of the venue's technology, including its over four-story tall simulator screen and real-life putting and short-game areas, to deliver a golf experience unlike a traditional tournament.

The competition also featured unique in-match opportunities. Momentum Swing allowed the sweepstakes winners to chip into designated round spots on the green for significant bonus points while Celeb Shot allowed teams to choose any team member to take a shot, regardless of whose turn it was. All Axis offered a strategic element where teams could move the green 45 or 90 degrees in any direction after their opponent was on or close to the green to gain short game and putting advantages at key moments.