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National Advertising Division Finds Certain Smart Baby Monitor Challenged Messages Not Conveyed; Recommends Nanit Modify or Discontinue Other Claims

GlobeNewswire
In a challenge brought by Owlet Baby Care, Inc., BBB National Programs’ National Advertising Division recommended that Udisense, Inc. (Nanit) discontinue or modify certain popularity, superiority, health and safety, “smartest,” and parental sleep claims for its Nanit Smart Video Baby Monitor. The National Advertising Division (NAD), however, found that certain wellness claims did not convey unsupported messages. In a challenge brought by Owlet Baby Care, Inc., BBB National Programs’ National Advertising Division recommended that Udisense, Inc. (Nanit) discontinue or modify certain popularity, superiority, health and safety, “smartest,” and parental sleep claims for its Nanit Smart Video Baby Monitor. The National Advertising Division (NAD), however, found that certain wellness claims did not convey unsupported messages.
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