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LTK Brings Creator Marketing Into the Agentic Era With New Expanded Brand Platform Experience

Business Wire

Powered by 15 years of proprietary creator commerce intelligence, LTK's new conversational experience helps marketers turn business objectives into actionable creator campaigns

DALLAS, August 26, 2026--LTK, the pioneer of Creator Commerce™, today introduced a new agentic experience for the AI-native LTK Brand Platform that changes how marketers build and scale creator campaigns. Through a conversational interface, brands can describe what they want to accomplish and LTK intelligence helps plan campaigns, identify the right creators, launch and optimize programs and determine what to do next. The experience is also always working proactively in the background, continuously applying LTK's creator commerce intelligence to surface emerging opportunities, trends and recommended actions for brands.

The first wave of AI in creator marketing has primarily helped marketers complete individual tasks - from searching and analyzing to generating. LTK is building on those capabilities in the brand platform with a new agentic layer designed to work across multiple steps of the creator marketing workflow. Built on more than 15 years of creator commerce data, the new experience can understand an objective, reason across multiple steps and help turn that objective into action.

Built for the Next Era of Creator Marketing

Creator marketing has become one of the fastest-growing channels for brands, with U.S. creator ad spend projected to reach $44 billion this year*. What began largely as individual campaigns is increasingly becoming an always-on marketing channel requiring brands to activate and manage much larger networks of creators. LTK research shows the number of creators brands invest in has increased by more than 275%, creating a new operational challenge for marketers: more creators, more campaigns, more decisions and greater complexity.

Creator marketing has reached a scale that requires a new way of working.

Today, more than 3,700 brands use the LTK Brand Platform to manage and scale creator programs across discovery, campaign management, gifting, Quick Collabs and performance measurement in a single platform. Now, as creator marketing becomes more complex, brands need more than speed and efficiency. They need intelligence that can help them determine what to do next.

From AI That Assists to AI That Acts

The new LTK Brand Platform experience adds an intelligent, conversational layer that can help take a marketer from business objective to actionable campaign in minutes, while continuously looking across LTK's creator commerce intelligence for opportunities to improve performance.

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