Layne's Chicken Fingers Launches in Midland with 10/24 Grand Opening and Free Layne's for a Year

Eli Cohen opens Layne's Chicken Fingers in Midland as part of the brand's continued expansion in West Texas.

Layne's Chicken Fingers, the fast-growing, 50+ location chicken finger brand known for its hand-breaded crispy tenders, crave-worthy sauces and Texas toast–stacked sandwiches, is bringing the flavor to Midland with a grand opening celebration on October 24th at 2000 Rankin Hwy.

To celebrate, the first 50 dine-in guests will receive free Layne's for a year, giving early visitors a very delicious reason to line up. A percent of sales will also go to Midland Senior high school on grand opening day.

The new restaurant expands Layne's Chicken Fingers' presence in West Texas, introducing more guests to the chicken finger brand that has built a loyal following and fueled rapid expansion across the U.S. (Fair warning: these tenders may ruin other tenders for you.)

Eli Cohen, founder of C5 Restaurants, is building significant momentum under a 55-unit development agreement signed in late 2025 to bring Layne's Chicken Fingers to Texas and Arkansas. With multiple restaurants opening in rapid succession, Cohen is helping introduce the brand to new Texas markets while expanding its footprint across the state.

"I'm thrilled to bring Layne's to Midland," said Cohen. "We're building exciting momentum across Texas, and every new opening gives us an opportunity to introduce more people to the brand. I'm looking forward to growing our presence and bringing Layne's to even more communities."

The Midland location will serve Layne's full menu of chicken finger meals, sandwiches and sides, including its signature chicken finger meals, Texas toast–stacked sandwiches and fan-favorite chicken club topped with brisket bacon and American cheese. Guests can pair their meal with Layne's lineup of dipping sauces, from the brand's signature house sauce to jalapeño ranch, honey mustard, BBQ and gravy.

The Midland opening marks another step in Layne's continued Texas expansion and comes just one week before Cohen opens the brand's first restaurant in San Antonio. Together, the openings underscore the pace of development under Cohen's agreement and Layne's broader growth across the state. Year-to-date, Cohen has opened three Texas locations, with the Midland restaurant adding to that momentum.

"Midland is another important step in Layne's continued growth across Texas," said Garrett Reed, Chief Executive Officer of Layne's Chicken Fingers. "Eli and his team are executing against an ambitious development plan, bringing Layne's into new communities and building momentum with each opening. With Midland followed by our first San Antonio location just one week later, we're excited to keep expanding our reach across Texas."

With plans for additional openings in 2027, Layne's continues to expand strategically nationwide through strong franchise partnerships and disciplined growth.

ABOUT LAYNE'S CHICKEN FINGERS

Founded in 1994 in College Station, Texas, Layne's Chicken Fingers built its reputation on hand-breaded crispy tenders, iconic secret sauce and genuine hospitality. What started as a local favorite near Texas A&M University has grown into one of the fastest-rising chicken finger brands in the country, known for its crave-worthy menu, playful personality and loyal fanbase. With more than 50 locations open and rapid expansion underway, Layne's is bringing its signature chicken finger experience to communities nationwide.

For more information, visit www.layneschickenfingers.com.

MEDIA CONTACT
Heather Davern
Mainland
773-415-8477
[email protected]

SOURCE Layne's Chicken Fingers