Kika Nutrition Officially Launches, Introducing a New Approach to Everyday Nutrition for the Whole Family

Founded by former Vogue and Harper's Bazaar freelance accessories editor and luxury handbag designer Khirma Eliazov, Kika introduces an all-in-one nutritional powder designed to simplify family wellness, by replacing the supplement stack with one flavorless, heat friendly scoop that disappears into the foods families already love.

Kika Nutrition, the family wellness brand making complete daily nutrition simple, officially launches, bringing a simpler approach to everyday nutrition to families everywhere. After building its community through founder-led direct-to-consumer sales and practitioner partnerships, the brand is bringing Kika, its all-in-one superfood nutritional powder formulated for kids ages 2+ and the adults who feed them, to more families. One scoop of Kika delivers 15 grams of plant-based protein, a complete multivitamin and multimineral blend, probiotics and fiber for gut health, immune support, and organic fruits and vegetables, with no added sugar.

Kika is flavorless and heat-friendly, so it stirs into yogurt or oatmeal, blends into smoothies, and bakes into pancakes and muffins without changing the taste. It is designed for parents who want to cover their family's nutrition without a cabinet full of bottles.

Kika Nutrition, the family wellness brand making complete daily nutrition simple, is excited to announce its official launch with an all-in-one daily nutritional powder designed to simplify how families nourish themselves. Developed over five years of R&D in collaboration with functional medicine practitioners and nutrition experts, Kika brings together 15 grams of plant-based protein, essential vitamins and minerals, gut support, and organic fruits and vegetables in one flavorless, heat-friendly powder that blends seamlessly into foods families already love with no added sugar.

Designed for ages 2 and up, Kika offers a convenient alternative to complicated supplement routines.

One Scoop Replaces the Stack

Nearly 36% of U.S. children and teens use dietary supplements, leaving parents to navigate through 80,000+ supplement products, buying more and managing more without a simple answer. Kika consolidates that routine into a single daily scoop.

an overwhelming number of products and routines. Kika simplifies the process with 15 grams of plant-based protein per full scoop, essential vitamins and minerals, probiotics, fiber, and 10+ organic fruits and vegetables, with no added sugar.

The powder can be added to smoothies, yogurt, oatmeal, pancakes, and muffins without changing their taste. With age-appropriate serving recommendations, Kika is designed to grow with the family.

"Parents are already doing so much, and nutrition shouldn't feel like another full-time job," said Khirma Eliazov, Founder and CEO of Kika Nutrition. "I wanted to make it easier for families to get meaningful nutrition every day, without managing multiple supplements or convincing kids to take something they don't like."

"I spent years piecing together supplements for myself and then for my family, and every new bottle felt like another job on the list," said Khirma Eliazov, Founder and CEO of Kika Nutrition. "I wanted one thing that actually covered the basics, that my daughter would eat without a fight, and that I could trust. Kika is that scoop. You add it to the food your kids already love and it just works."

Born From a Personal Journey, Backed by Functional Medicine

After struggling with infertility and undergoing IVF, Eliazov turned to functional medicine, where she began working with Dr. Gabrielle Francis. Through comprehensive testing, Dr. Francis identified nutritional deficiencies and developed a personalized protocol that included a nutrient-dense daily shake. As Eliazov addressed those deficiencies and improved her overall nutritional health, she ultimately became pregnant with her daughter, Kenza.

The experience was transformative. Recognizing how powerful proper nutrition could be, but how difficult it was to maintain such a comprehensive regimen, Eliazov saw an opportunity to make that same nutritional philosophy accessible to families. Together with Dr. Francis and a team of experts, she spent five years and 52 formula iterations developing Kika: an all-in-one powder designed to simplify daily nutrition for children and adults alike.

"Kika was created to make comprehensive daily nutrition more practical for families," said Dr. Gabrielle Francis, Naturopathic Doctor and Functional Medicine Practitioner, who helped formulate the product. "By combining key nutrients that support digestive health, immune function, and overall wellness, we're helping parents build a stronger nutritional foundation without adding complexity to their lives."

Manufactured in California using food-grade ingredients and functional dosing, Kika undergoes third-party testing for heavy metals and pesticides.

What's next: Kika Bites and an expanding food lineup

Kika is building beyond the powder and into everyday food. Coming in 2027:

• Kika Bites, a new ready-to-eat snack bringing Kika's nutrition into a grab-and-go format, launching in retailers, private schools, and at youth sporting tournaments.
• Amazon and independent retail, with the brand's Amazon launch and expansion into independent retailers planned for the first half of 2027.
• Practitioner and retail growth, including availability on Fullscript, a network of 150 practitioners, and placement in 30 retail locations by the end of 2027, ahead of nationwide expansion in 2028.
• Partnership activations with brands and communities including lululemon, Pvolve, Nordstrom, and Ladies Playbook.

"Food is where families actually live, so that's where Kika is going next," said Eliazov. "Kika Bites takes everything we built into the powder and puts it into a snack kids can grab on the way to practice or pack in a lunchbox. The powder started the conversation. The food lineup is how we show up for families all day long."

About Khirma Eliazov

Khirma Eliazov is a serial entrepreneur with more than 20 years of experience building consumer brands. She began her career as a freelance market and accessories editor for Vogue and Harper's Bazaar before founding SweetSpot Consulting and launching Khirma New York, a luxury handbag brand carried by more than 50 retailers worldwide, including Bergdorf Goodman and Harvey Nichols. The brand operated a flagship boutique in New York's West Village, and its designs were worn by celebrities including Rihanna and Sienna Miller. She later served as CMO and Director of Business Development at Paradoxal.

"I've spent much of my career building brands around what people want," said Eliazov. "Becoming a mother changed what I wanted to build. Kika is the most meaningful company I've ever created."

About Kika Nutrition

Kika Nutrition is a family-focused nutrition company on a mission to make everyday nourishment simpler. Its flagship all-in-one powder combines multiple nutritional essentials in a flavorless, heat-friendly format for ages 2 and up. With Kika Bites planned for 2027, the brand is expanding its approach to family nutrition through functional foods.

Made with Love. Backed by Science.

Learn more at kikanutrition.com.

Media Contact

Taylor Foxman
Founder & CEO, The Industry Collective
[email protected] | (609) 432-2237

Khirma Eliazov
Founder & CEO, Kika Nutrition
[email protected]

SOURCE Kika Nutrition