Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase to Help Joint Customers Transform ABM Strategy and Achieve Unprecedented Outcomes
Expanded Partnership Brings More Person-Level Data and Click-Level Insights Directly into Demandbase's AI GTM Platform
NEWTON, Mass., October 21, 2026--Informa TechTarget (Nasdaq: TTGT), an indispensable partner for B2B intelligence, media, and marketing solutions, announced its plans to integrate its proprietary Buyer Intelligence solution with Demandbase, the pipeline engine for AI GTM, by Q1 2027. Beginning in January, joint customers will be able to access Informa TechTarget's directly observed, person-level intent data and click-level, behavioral insights natively within Demandbase. This means that every individual click, download, content view, and search query from buying group members within Informa TechTarget's audience ecosystem will be viewable—not just the aggregated summaries that other intent data suppliers provide. Capturing these granular, AI-ready data points directly within Demandbase will enable even more sophisticated ABM scoring and prioritization, propensity modeling, buying group identification, account list creation, and multi-channel activation.
This expanded partnership will make it easier than ever for B2B marketing and sales teams to access some of the richest buyer intelligence available in B2B via the industry's leading account-based GTM platform. With advanced account targeting capabilities and the detailed intelligence to drive hyper-personalized engagement at scale, this powerful combination will allow teams to dramatically increase ABM effectiveness and accelerate opportunities and revenue with the accounts and buying teams that matter the most. These specific, directly observed behavioral data and intent signals—such as Content Pain Points, Content Topics, and Activity Scores—come from known, opted-in contacts, offering visibility into buyer behavior not available anywhere else.
"Demandbase is one of our premier partners and a leader in GTM orchestration and ABM alignment, and integrating our Buyer Intelligence into their platform is a major priority for Informa TechTarget," said Luke Thornton, Head of Revenue Operations, Strategy & Corporate Development, Informa TechTarget. "With this new integration, we'll make it easier than ever for our shared customers to seamlessly incorporate our high-quality, exclusive, person-level signals into their ABM programs within Demandbase. B2B marketing and sales teams will be able to move from signal to action faster and with far greater precision than ever possible before."