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Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™

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이전 페이지 Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™ URL copied to clipboard Share via email We do not collect email addresses. Sports 202606292100 Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™ Share via email We do not collect email addresses. Hyundai Motor updates its FIFA World Cup™ fan participation platform, Hyundai Goal of the Tournament Update includes stage-based voting to select best goals at each tournament stage, followed by a final global voter Initiative reinforces Hyundai Motor's commitment to connecting with global football fans through meaningful brand experiences Enhanced program complements Hyundai Motor’s largest-ever official fleet deployment and first robotics integration Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™ Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™ SEOUL, June 29, 2026 – Hyundai Motor Company today announced an updated format for the Hyundai Goal of the Tournament for the FIFA World Cup 2026™ , transforming the fan-favorite award into a stage-based voting platform that enhances fan engagement throughout the competition. The evolution reinforces Hyundai Motor's role in sharing unforgettable World Cup moments with global fans and delivering impactful brand experiences through sport. The FIFA World Cup™ creates unforgettable moments for fans around the world, and Hyundai Motor is proud to help celebrate those moments by creating more opportunities for fans to participate and stay connected throughout the tournament. By evolving the Hyundai Goal of the Tournament format for the FIFA World Cup 2026™, we aim to deepen fan engagement and share in the excitement of the game. Sungwon Jee Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company What Makes the Hyundai Goal of the Tournament a FIFA World Cup™ Tradition? First established in 2006, the Hyundai Goal of the Tournament has become one of Hyundai’s key fan engagement programs for the FIFA World Cup™. The program allows football (soccer) fans around the world to celebrate the sport's most memorable moments through a participatory voting experience. The inaugural winner was Argentina's Maxi Rodríguez, whose stunning volley against Mexico in the Round of 16 at the 2006 FIFA World Cup Germany™ remains one of the competition's most unforgettable goals. Since then, the award has recognized iconic moments across every tournament: 2010 FIFA World Cup South Africa™ : Uruguay's Diego Forlán earned the honor with his remarkable strike in the third-place match against Germany 2014 FIFA World Cup Brazil™ : Colombia's James Rodríguez was recognized for his spectacular goal against Uruguay in the Round of 16 at the Maracanã Stadium in Rio de Janeiro 2018 FIFA World Cup Russia™ : France's Benjamin Pavard captured more than three million votes for his powerful strike against Argentina, becoming the first European player to win the award FIFA World Cup Qatar 2022™ : Brazil's Richarlison claimed victory for his stunning bicycle kick against Serbia—another defining moment etched into World Cup history How Will the New Voting Format Work at FIFA World Cup 2026™? Beginning with the FIFA World Cup 2026™, Hyundai Motor is introducing an evolved voting format to increase fan participation and sustain excitement throughout the competition. Rather than selecting a single winner at the end of the tournament, the new stage-based format will: Enable fans to vote for the best goal during the group stage Allow fans to select winning goals during each knockout round Feature a final global vote following the tournament Final, where stage winners will compete to determine the overall Goal of the Tournament champion Through this enhanced structure, Hyundai Motor creates more consistent opportunities for fan engagement across the competition while continuing to celebrate the moments that define the FIFA World Cup™ experience. Why Is Hyundai Motor Enhancing This Program? The updated voting platform reflects Hyundai Motor's broader objective: to enhance global fan engagement throughout the FIFA World Cup™ by delivering meaningful and participatory brand experiences. This commitment extends across Hyundai Motor's FIFA World Cup 2026™ initiatives, including: Hyundai Motor’s largest-ever official fleet deployment to support tournament operations The first-ever robotics integration tied to FIFA World Cup™ programming, showcasing the company’s advanced mobility innovations Be There With Hyundai (BTWH) , featuring a global artwork contest that captures messages of support for national teams Global Test Drive Campaign , inviting customers worldwide to engage directly with Hyundai Motor vehicles through a shared brand experience Additional fan experiences and activations designed to connect global audiences with football To learn more about Hyundai Motor’s FIFA World Cup 2026™ campaign, “Next Starts Now,” visit Hyundai Motor's “Next Starts Now” brand journal article. Get media kit Seoyong Choi [email protected] Global PR Team 1 · Hyundai Motor company Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader. About Hyundai Motor Company Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies. More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai Follow our Hyundai Global Newsroom Instagram channel @hyundai_mediahub Continue reading 202609071400 Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League 202607291500 How Hyundai Motor Has Reimagined the FIFA World Cup™ Experience Through Mobility, Technology and Innovation 202607250000 Hyundai PALISADE Drives the Trophy to the Pitch at the ASEAN Championship Hyundai Cup™ 2026 Opening Ceremony 202607060830 Hyundai Motor Brings Atlas Humanoid Robot to FIFA World Cup 2026™ in First-Ever Live Match Environment Robotics Integration

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