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HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB

OpenAI

  • HubSpot launched the first and most popular CRM integration for ChatGPT to help businesses connect their customer context everywhere they work.

  • Today, we are launching the first CRM integration with ChatGPT Ads for customers to build, manage, and measure campaigns directly in HubSpot.

  • HubSpot and OpenAI are launching an exclusive AI Growth Bundle, offering HubSpot Starter and Credits, ChatGPT Business Seat, and ChatGPT Ads at significant value.

CAMBRIDGE, Mass., September 16, 2026--HubSpot and OpenAI share a mission to help SMBs grow with AI, which means giving them access to enterprise-grade tools built for scaling companies. We have been working together to make this a reality. In 2025, HubSpot was the first CRM with a connector to ChatGPT. We launched with a simple goal: help you bring your customer knowledge into the tool you use every day.

Today, it's the most popular CRM connector for ChatGPT. We've seen 250% growth in weekly active users (WAUs) who are using the connector to analyze and manage sales pipeline, track deals based on conversations, and resolve tickets faster – all from ChatGPT and powered by their rich customer context from HubSpot.

We built the first CRM connector for ChatGPT. Here's what's new.

Now, we're adding even more capabilities. With the updated HubSpot connector for ChatGPT, you can run email campaigns, create landing pages for ads, analyze closed-won deals, optimize for AI search with AEO, and understand which leads are progressing – all right in ChatGPT. This works because you're bringing your HubSpot context into ChatGPT so you can work smarter and act on your pipeline faster.

But showing up in ChatGPT isn't just about how you work. It's also about where your buyers are. And increasingly, they're in ChatGPT before they ever reach your website. It's a high-intent channel that businesses can take advantage of early. So we're helping them act on the opportunity with the new ChatGPT Ads integration.

"Putting AI to work shouldn't require businesses to rebuild the way they work," said Brian Landsman, VP, Global Partnerships at OpenAI. "Connecting ChatGPT with the customer knowledge in HubSpot helps teams do more with what they already know, from creating a campaign to preparing for a customer conversation. Together, we're making AI more useful and accessible to the businesses that want to grow."

HubSpot is the first CRM to integrate with ChatGPT Ads

For SMBs, adding another ad channel usually means another tool, another dashboard, and more fragmented data, which is complexity they can't afford.

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