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HSBC Enhances Premier Offering in the US as It Expands Its Focus on Affluent Customers

HSBC

  • New offerings span wealth, health, travel and international needs.

NEW YORK, September 18, 2026--HSBC today announced an enhanced Premier offering in the United States to meet the evolving needs of affluent customers who increasingly manage their wealth and lives internationally. The proposition supports HSBC's ambition to be the most trusted bank globally.

The enhanced Premier offering spans four areas – wealth, health, travel and international— as HSBC expands its focus on serving affluent consumers, a segment representing approximately 40% of global wealth.1

Built for the way affluent customers live now

Affluent customers are increasingly diversifying investments beyond their home markets, and the US remains the top destination for international investment. HSBC's Global Affluent Investor Snapshot 2026 found that four in 10 investors plan to maintain or increase their exposure to the US over the next 12 months.2 At the same time, greater mobility is reshaping expectations of what a banking relationship should deliver, supporting not only customers' financial lives, but also their cross-border needs, including health and travel. It also points to a shift in how customers use wealth, the research found 45% of affluent and high-net-worth investors prioritize funding lifestyle goals.2

Racquel Oden, Head of International Wealth and Premier Banking and Private Banking in the US said, "Customers are living more connected lives than ever. They're traveling, investing, raising families and pursuing opportunities around the world, and they want their wealth to support the lives they're building. We've enhanced our Premier offering with that in mind, connecting wealth, health, travel and international offerings in a way that helps affluent customers get more out of their wealth, wherever life takes them."

Serving the needs of internationally connected customers

HSBC's enhanced Premier offering in the US brings together a range of services designed to support customers as they move, live, invest and manage their wealth internationally. The enhancements include:

  • Wealth: New digital capabilities in HSBC's US mobile app, including the ability to open a new HSBC Securities (USA) Inc. Self-Directed brokerage account, view portfolio holdings, and trade mutual funds in real-time.3 These enhancements help provide customers with a seamless way to manage their wealth and complement the personalized financial planning delivered by HSBC (USA) Inc's. Wealth Relationship Managers.
    Investments are Not FDIC Insured; are Not a Deposit or Other Obligation of the Bank; and May Lose Value

  1. Affluent Americans’ Retirement Goal Climbs 26% From Last Year to $2.6 Million, HSBC FindsCompanies: HSBCAffluent and high-net-worth individuals in the US have saved just 52% of their retirement goal Nearly two-thirds (64%) expect to leave work gradually or flexibly rather than stop altogether As retirement planning overlaps with other major priorities, 70% are now planning for a life that doesn't follow a linear path NEW YO
  2. HSBC Continental EuropeHSBC Continental Europe: Pre Stabilisation NoticeCompanies: HSBCBUREAU VERITAS SA
  3. RetailMastercardHSBC Hong Kong introduces Asia Pacific's first World Legend MastercardCompanies: MastercardHSBCHSBC Hong Kong Privé cardholders are the first in Asia Pacific to experience Mastercard's most premium consumer credit tier through HSBC Privé World...