Global AI MarTech Market Report 2026-2031; Market to Nearly Triple From $28B in 2025 to $74.3B by 2031 as Agentic AI, Platform Consolidation and Privacy-First Personalization Reshape Marketing Technology
The global AI MarTech market is forecast to grow from USD 28.00 billion in 2025 to USD 74.30 billion by 2031 at a 17.66% CAGR. Growth is driven by agentic AI, first-party data, privacy-first personalization, multimodal content and platform consolidation. Software held about 73% of the market in 2025, while hybrid deployment is set to grow fastest. Retail and e-commerce leads by industry; North America held around 40%, and APAC will record the highest regional growth. Key vendors include Adobe, Salesforce, Google, Microsoft and Oracle. The global AI MarTech market is forecast to grow from USD 28.00 billion in 2025 to USD 74.30 billion by 2031 at a 17.66% CAGR. Growth is driven by agentic AI, first-party data, privacy-first personalization, multimodal content and platform consolidation. Software held about 73% of the market in 2025, while hybrid deployment is set to grow fastest. Retail and e-commerce leads by industry; North America held around 40%, and APAC will record the highest regional growth. Key vendors include Adobe, Salesforce, Google, Microsoft and Oracle.