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Fresha Appoints Mazen Tadli as General Manager for the DACH Region to Drive Growth Across Germany, Austria and Switzerland

Business Wire

BERLIN, August 27, 2026--Fresha, the world's most recommended AI-powered booking platform for beauty and wellness, is accelerating its expansion across the DACH region with the appointment of Mazen Tadli as General Manager of Germany, alongside the opening of Fresha's brand-new office located in the heart of Berlin.

The new office will serve as Fresha's regional base for scaling its commercial operations and strengthening its presence across Germany, Austria and Switzerland, some of Europe's most important beauty, wellness and selfcare markets. This move comes alongside Fresha's major global expansion, which includes establishing headquarters across Southern Europe, Northern Europe, and France. Working closely with Fresha's global leadership team, Tadli will focus on growing the local team, building relationships with businesses and industry partners, and helping more selfcare businesses benefit from Fresha's integrated booking, payments, marketplace and business management platform.

The appointment marks a new phase of dedicated, locally led growth for Fresha in the region. By combining experienced regional leadership with Fresha's global infrastructure, the company aims to deliver an experience tailored to the needs of DACH businesses, from independent professionals and owner-operated studios to multi-location groups and enterprise brands.

Mazen Tadli, General Manager of Germany at Fresha, commented:

"Germany, Austria and Switzerland have highly developed beauty and wellness industries, with ambitious businesses looking for technology that can support both their day-to-day operations and their long-term growth. Fresha has a significant opportunity to bring these businesses a fully connected platform that makes it easier to manage their operations, reach new clients and deliver exceptional customer experiences."

"My priority is to build a strong local presence and work closely with businesses across the region. By listening to our partners and combining that local understanding with Fresha's global technology and marketplace, we can deliver meaningful value for businesses of every size. I'm excited to lead Fresha's next chapter in DACH and build the team, partnerships and market presence needed to establish Fresha as the platform of choice for the region's beauty and wellness industry."

Tadli brings more than 12 years of experience in technology, business development and commercial leadership, with particular expertise in scaling digital platforms across the food and hospitality sectors.

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